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Posts Tagged twitter

Stone Brewing files lawsuit against MillerCoors over Keystone branding

Feb 12

Last week, Stone Brewing co-founder Greg Koch began posting a series of cryptic Tweets as a lead-up to a “scrap” that would go down at noon today. Having worked for Stone for numerous years and coordinated on various marketing campaigns with Koch, this had all the earmarks of such an initiative. They are interwoven into the DNA of the 22-year-old, Escondido brewing company, which rose to prominence in the late-nineties and early-thousands thanks as much to its extremely hoppy beers (especially for the marketplace at the time) as Koch’s adventurous marketing, most notably the taunting verbiage on the back of bottles of Arrogant Bastard Ale. But a video and press release that went out earlier today attest that this melee—a lawsuit filed against MillerCoors over the branding of its Keystone line of beers—is quite serious.

The suit alleges that multi-national “Big Beer” conglomerate MillerCoors is purposely trying to create confusion in the marketplace with a recent rebranding of the products in Keystone’s portfolio. A prime example are 12-ounce cans, which break the word “Keystone” into two words on separate lines that read “Key” and “Stone” (which appear in all capital letters). When rotated a certain way, all that is visible is the word Stone. Furthermore, on 30-pack cases, the word “Keystone” appears, but it is depicted so that only the word “Stone” is shown on a can (which is rotated in the manner noted above) and the “Key” merely precedes it. From there, other terms like “Light” are tacked on, again, independent of the can.

“Are we doing this for publicity…no. We figured you ought to know the facts,” says Koch in his video message to consumers (which can be viewed in its entirety by clicking here). “The point is, there’s an intentional obfuscation that they are attempting to run, confusing people with our brand.”

“Keystone’s rebranding is no accident,” adds Stone CEO Dominic Engels. “MillerCoors tried to register our name years ago and was rejected.” He also notes that Keystone’s social-media posts have “almost universally dropped the ‘Key.’”

As an observer employed in a marketing capacity within the brewing industry, I will say that the first time I saw Keystone’s rebrand, I wondered how it would be received by my previous employer. It struck me the same way as it did Koch, as an attempt to piggyback off a legitimate craft brand, albeit through one of the most blatant and sophomoric attempts at subterfuge I’ve seen by a multi-billion-dollar corporation.

In the video, Koch switches from fact- and opinion-driven summation of the lawsuit filing to his trademark, dryly-comedic bashing of Big Beer. He insults the “flavorless and watery” nature of Keystone products and performs multiple spit takes with the beer. While a court of public opinion will not provide judgment on this case (in which Stone is being represented by BraunHagey & Borden LLP), in this day and age, there is no way that craft-beer consumers and the population at large won’t make up their own minds about the merits of the suit. It would seem Koch’s delivery leaves the door open for doubters who would say that, while there is substantial cause for taking MillerCoors to court, Stone is attempting to benefit from as much publicity as possible in the process.

Stone has set up a social-media hashtag—#TrueStonevsKeystone—for people to follow along, primarily with Koch. Of course, this case may never make it to court. As Koch says when addressing MillerCoors in his video: “You can end all of this right here and now by one simple move that reinforces your brand that you’ve built. Put the ‘Key’ back in ‘Keystone.’ Stop using Stone as a stand-alone word. It’s ours.”

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Beer to the Rescue back bigger than ever to help lupus patients

May 3

When I was diagnosed with the chronic auto-immune disease, lupus, in 2014, I felt very ill and entirely defenseless. I’d been suffering from the condition without a diagnosis for nearly a decade and was dismayed that there is no cure or medications specifically engineered to combat lupus. Nearly three years later, I am still rather ill, but I feel emboldened and lifted by the support of so many in the brewing community (60-plus and counting)  who have come together to help, not just me, but lupus patients throughout San Diego and Imperial Counties, by participating in the Beer to the Rescue charity campaign established to raise funds for the Lupus Foundation of Southern California.

Over the past two years, this campaign has raised more than $70,000 to fund the complimentary support services the LFSC provides locals in need as well as their work to support research and educational initiatives. Because dozens of San Diego County breweries brewed charity beers, made donations and held fundraising events, the LFSC is able to do more and people like me have reasons to be more helpful. We also have cause for increased happiness. Before Beer to the Rescue, most of the lupus sufferers the organization helps only saw each other when commiserating at support group gatherings. A fringe benefit of this cause is that its events are fun ways for lupus patients to comingle in an enjoyable, uplifting atmosphere where they feel cared for and supported. For that, we thank the participating breweries as well as the many, many beer fans who have come out to support the cause. It’s all of this that led me to push to make this year’s Beer to the Rescue campaign the biggest and best yet for all of us.

The 2017 Beer to the Rescue calendar kicked off on May 1 and includes over 40 events packed into the month of May—Lupus Awareness Month. At least one event will take place at a local brewery or watering hole each day this month, and hit numerous communities from Downtown to Fallbrook to Oceanside to PB to La Mesa and more, providing opportunities for beer enthusiasts and humanitarians all over the county to take part and enjoy some good beer and good times, in many cases right alongside the LFSC’s volunteers and beneficiaries. The full schedule is provided below. Thank you to everyone out there who has helped move the needle and make a positive difference for our region’s lupus patients. It means more than you can know and we look forward to seeing you around San Diego in May! To keep up with Beer to the Rescue, you can check out the campaign’s official website or follow on social media via Facebook, Twitter or Instagram (@beertotherescue).

All-Month 5/1-31
Spring Fling Lemon Verbena Saison @ Bitter Brothers Brewing Co.
Daily Grind Coffee Cream Ale @ All Oggi’s Locations
Monday 5/1
Beer to the Rescue Kick-Off @ Rip Current Brewing Co. – North Park
Tuesday 5/2
Charity Tuesday @ Societe Brewing Co.
Wednesday 5/3
Dank Drank Charity Beer Fundraiser @ Pariah Brewing Co.
Thursday 5/4
Coffee IPA Fundraiser @ Duck Foot Brewing Co.
Beer to the Rescue Night @ Thorn St. Brewery
Friday 5/5
– Cinco de Drinko Fundraiser @ Booze Brothers Brewing Co.
Saturday 5/6
– A Sweet & Sour Fundraiser @ Indian Joe Brewing
Sunday 5/7
– Beer to the Rescue Day @ Pure Project Brewing
Monday 5/8
– Beer to the Rescue Rafflemania @ All Barrel Harbor Brewing Co. Locations
Tuesday 5/9
Charity Tuesday @ Societe Brewing Co.
Wednesday 5/10
Mason Ale Works Charity IPA Fundraiser @ All Urge Gastropub Locations
Brett Coast IPA Fundraiser @ Green Flash Brewing Co. – Cellar 3
Thursday 5/11
– Beer to the Rescue Night @ North Park Beer Co.
Friday 5/12
– Specialty Beer Fundraiser @ Mission Brewery
– Hoppy Saison Fundraiser @ Kilowatt Brewing Co.
Saturday 5/13
– Dank & Sticky XPA Fundraiser @ Second Chance Beer Co.
– Prodigy Brewing Co. Collaboration Nelson Lager Fundraiser @ Dos Desperados Brewery
Sunday 5/14
– Hazy Double IPA Fundraiser @ All Amplified Ale Works Locations
Monday 5/15
– Beer to the Rescue Night @ New English Brewing Co.
Tuesday 5/16
– Charity Tuesday @ Societe Brewing Co.
Resident Brewing Co. Beer to the Rescue Night @ The Local Eatery Downtown
Wednesday 5/17
– Blood Orange Double IPA Fundraiser @ Division 23 Brewing Co.
– Beer to the Rescue Night @ 32 North Brewing Co.
Thursday 5/18
Nickel Beer Co. Hops to the Rescue Double IPA Fundraiser @ O’Brien’s Pub
Friday 5/19
– South African Nelson IPA Fundraiser @ Bay City Brewing Co.
Saturday 5/20
Prodigy Brewing Co. Collaboration Nelson Lager Fundraiser @ Dos Desperados Brewery
– Beer to the Rescue Day @ Bolt Brewery La Mesa
Sunday 5/21
– Blonde Session IPA Fundraiser @ 2kids Brewing Co.
Monday 5/22
– Beer to the Rescue Cask Night @ Benchmark Brewing Co.
Tuesday 5/23
– Charity Tuesday @ Societe Brewing Co.
Wednesday 5/24
– Beer to the Rescue Week Kick-Off @ White Labs
Thursday 5/25
– Charity IPA Fundraiser @ Belching Beaver Brewery – Oceanside
Friday 5/26
– Corn-Hole & Foosball Tournament @ Iron Fist Brewing Co. – Vista
– Belgian Coffee Ale Fundraiser @ Burning Beard Brewing
Saturday 5/27
– Bottle Beer Release @ Toolbox Brewing Co.
– Beer to the Rescue Day @ Fallbrook Brewing Co.
Sunday 5/28
– Oat Imperial Pale Lager Fundraiser @ ChuckAlek Biergarten
Monday 5/29
– Trending Travis-ty Hazy Session IPA Fundraiser @ Stone Brewing World Bistro & Gardens – Liberty Station
Tuesday 5/30
– Charity Tuesday @ Societe Brewing Co.
Wednesday 5/31
– Beer to the Rescue Closing Ceremonies @ Rip Current Brewing Co. – San Marcos
Thursday 6/1
– Nickel Beer Co. Hops to the Rescue Double IPA Fundraiser @ West Coast BBQ & Brews

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Bine & Vine taps GABF gold medal winner

Oct 12

New English-Bine & Vine 4th Anniversary AleRare and special beers are what Geoi Bachoua is all about. So, it’s no surprise that when the anniversary for his Normal Heights bottle shop, Bine & Vine, rolls around, he chooses to celebrate with a custom brew. Last year, he impressed local ale enthusiast with a special India pale ale developed by Alpine Beer Co. When deciding how to folly up that hoppy offering, Bachoua turned to not one, but two local businesses with solid reputations for quality craftsmanship—New English Brewing Company and Dark Horse Coffee Roasters.

Bine and Vine’s fourth anniversary beer is called Adams Avenue Imperial Porter. Coming in at 8.5% alcohol-by-volume, the dark, English-style ale was brewed with medium-roast Guatemalan coffee from Dark Horse, one of San Diego’s hottest roasters. They just happen to be Bine & Vine’s neighbor, whereas New English is based in Sorrento Valley.

Upping the intrigue for this beer is New English’s recent win at the Great American Beer Festival. The largest, most prestigious annual brewing competition in the country, GABF issued New English a gold medal for Zumbar, an imperial stout brewed chocolate and…coffee, making that the best coffee beer in the U.S. for the calendar year. It stands to reason that java expertise should serve this beer well. Adams Avenue Imperial Porter is scheduled for bottling today and should be available exclusively at Bine & Vine soon after. For updates on availability, follow Bine & Vine on Facebook, Twitter or Instagram.

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