Breweries make the best margin by far when selling their beer in their taprooms. With a county expansive as San Diego, getting customers to a single location can be a challenge, but the satellite tasting room model—one where a brewery opens a non-brewing sampling space in a geographically removed community—has proven quite successful in helping brewing companies reach new customers, move inventory and generate additional revenue. Many satellites have been sent into orbit throughout the county in recent years, and quite a few are in different states of planning at present. Here is a breakdown of such projects by the neighborhoods they may someday call home.
Bay Park: As announced earlier this week, Grantville-based Benchmark Brewing Company has signed a lease on a space. The family-run business had been exploring the prospect of opening a satellite in Oceanside, but ultimately decided to stay within the City of San Diego.
Carlsbad: A collective of artisans will someday share space with crops of produce, wine grapes and hops at the North 40 development. Numerous tenants have been reeled in over the past two years (and many have walked away), but Miramar’s AleSmith Brewing Company and Carmel Mountain’s Second Chance Beer Company are signed up, with the former hoping to sell house-made cheese with its beer.
Chula Vista: Fresh off the high of moving into Twisted Manzanita Ales’ former production brewery (and distillery) in Santee, Groundswell Brewing Company is working to open a sampling space on downtown Chula Vista’s main drag, Third Avenue…right across the street from soon-to-debut Thr3e Punk Ales Brewing Company.
Encinitas: Though a community that’s openly resisted brewery-owned venues, this beachy berg has two breweries slogging against the tide for space on Coast Highway 101: Point Loma’s Modern Times Beer Company (across from La Paloma Theatre) and Solana Beach’s Culture Brewing Company (next to Bier Garden of Encinitas).
Marina District: Developers have spent the better part of the past year curating a list of breweries to share space at The Headquarters at Seaport Village. Planned as a central courtyard surrounded by six identical yet uniquely appointed brewery tasting rooms, it has proven challenging for a variety of reasons, but would create a concept unique to San Diego.
Normal Heights: Longtime craft-beer champion Blind Lady Ale House will soon have some sudsy company in their ‘hood care of Miramar-based Little Miss Brewing, which is hard at work on two fun-and-games equipped tasting rooms within San Diego proper.
North Park: Another interest with two satellites in the works is Second Chance, who recently revealed plans to open a tasting room on 30th Street in North Park, across the street from popular beer-bar Toronado and doors down from the site of Ritual Kitchen, which announced last week that it will soon shut its doors after 10 years in business.
Ocean Beach: Little Miss Brewing’s other upcoming satellite will join the county’s most tasting room-dense community, on the same block as Belching Beaver Brewery, Culture, Helm’s Brewing Company and Kilowatt Brewing Company; and a short walk from OB Brewery and Pizza Port OB; and a quick drive from Mike Hess Brewing Company’s sampler.
Pacific Beach: Downtown’s Mission Brewery is geared to cash in on partygoers’ thirst for beer, installing a tasting room on Garnet Avenue where it intersects with Gresham Street. PB is currently without a brewery satellite after Twisted Manzanita’s closed down when the company folded last year.
Veteran brewer Marty Mendiola’s Carmel Mountain-based Second Chance Beer Company will open a satellite tasting room in North Park later this year. Coming in at 1,820 square feet with 24 taps, capacity for roughly 100 people and an outdoor patio, the venue will be located at 4045 30th Street, steps north and across the street from iconic beer bar, Toronado San Diego.
Mendiola and company are excited to be a part of one of San Diego’s most vibrant and beer-centric communities. When asked about the potential challenges of competing in a neighborhood that’s home to ten breweries and brewpubs (Barn Brewery, Eppig Brewing, Fall Brewing, Home Brewing, Mike Hess Brewing, North Park Beer, Pariah Brewing, Poor House Brewing, San Diego Brewing, Thorn St. Brewery), and four tasting room-only facilities (Belching Beaver Brewing, ChuckAlek Independent Brewers, Modern Times Beer and Rip Current Brewing), they respond with a list of counter-balancing advantages.
The Second Chance team selected North Park over other brewery-dense areas like Miramar because it’s a more attractive and user-friendly destination. In addition to beer producers and sampling spaces, there are multiple craft beer bars such as the aforementioned Toronado, and many restaurants that support local breweries. North Park’s walkability makes it easy for patrons to visit multiple spots. Perhaps the only thing Mendiola is worried about is fracturing solid relationships Second Chance has with bars and eateries who might view their sampling space as competition.
“We are very thankful to the pioneers who established craft beer-centered bars and restaurants in the area. We have always enjoyed frequenting them,” says Mendiola’s wife and Second Chance chief legal officer Virginia Morrison. “In fact, mine and Marty’s first date was at The Ritual. We will continue to recommend them and work to make our tap-room a complimentary addition to North Park.”
The opportunity to reach a large new group of potential customers skewing to wildly different demographics than those in Carmel Mountain is the prime motivation in joining the North Park fold. Serving their clientele at the source is a key part of Second Chance’s philosophy. They are currently awaiting progress on the North 40 project that will provide the company a third venue in Carlsbad. Delays in that collective farm-to-table initiative allowed Second Chance the opportunity to explore additional expansion options.
The North Park tasting room will likely open to the public in August or September. Like its Carmel Mountain predecessor, it will offer a second chance at glory to previously used, reclaimed materials. The company intends to retain the services of an interior designer to further ensure the new spot sports a look that will appeal to North Park’s mix of residents and visitors.
With a name like Bitter Brothers Brewing Company (4170 Morena Boulevard, Bay Ho), one might think it a bit of a standoffish operation and think twice about attending its “family dinner” events. But taking part in one of these affairs is actually rather sweet. Company co-founder Bill Warnke was a professional chef for many years before getting into the beer-biz. Not only does all that experience mean he has chops in the kitchen. It also means he has a vast number of friends in kitchens all over San Diego County. It’s these very taste buds that help make Bitter Brothers’ Family Dinner series so special. Read more »
Though she spent a relatively short period helming fermentation operations at Pizza Port’s original Solana Beach location, Devon Randall brewed up a good name and following. Many were disappointed in 2015, when she left that position and San Diego County to assume the head-brewer role at a start-up brewpub in Los Angeles. Named for the downtown La La Land neighborhood it inhabits, Arts District Brewing Company is where Randall currently hangs her hat, as well as the Great American Beer Festival silver-medal she won in the Smoke Beer category this summer. That hardware went to Cowboy Curtis, a smooth-drinking smoked porter that’s one of a great many beers Randall has concocted since Arts District went live a year ago. It’s a good beer and indicative of what one can expect when visiting Arts District—balanced, extremely drinkabile brews with nice but not overblown upstrokes of flavor. It’s fair to say that the beers she brewed at Pizza Port were bolder, but subtlety is most prominently on display at Arts District; something that’s arguably more difficult to achieve and essential at her new stomping grounds.
In Solana Beach, Randall worked at a craft-beer Mecca known across the country as the first link in a chain displaying legendary brewing prowess. There was no one to convert. Everybody who showed up were hallelujah-shouting members of the hop-head choir. Though there is a burgeoning and swiftly growing craft-beer scene in Los Angeles, Randall is right to dial things back to a small degree. Doing so should help win a larger percentage of patrons over during Arts District’s infancy. Most Angelenos don’t arrive at Arts District aware of Randall’s solid reputation, so they’re getting to know her through her beer-list, which is highly varied, offering ales ranging from session to the low-end of high-octane.
When visiting last month, 17 house-beers were on-tap. Seventeen! Holy Bagby Beer, Batman! On the lighter, more introductory end were an English summer ale, golden ale, Belgian singel, wheat amber ale, oatmeal stout, and an Irish-style dry stout and red (on nitro). Each of them are extremely to-style and only two come in above 5% alcohol-by-volume. The smoothest of the bunch is the aptly named Velveteen Rabbit oatmeal stout, while the best of the thirst-quenchers in this group is the singel, which goes by the name Francois. A Bavarian pilsner (a new addition to the line-up) is a light yet potent archetype of this en vogue style that also hits the spot.
Experience across various styles is one of the key attributes a good brewer picks up working within the Pizza Port structure. So, too, is the ability to brew a mean IPA! Randall’s were some of the best in San Diego and often incorporated one of her favorite ingredients: rye. Arts District had five India pale ales on tap when I was there. My favorite was Redbird, a red rye IPA (a version of which was available in Solana Beach under the name “Ghost Fire Spider”) with a citrusy hop-bill supported by a malt-bill rife with peppery rye-spice. Even with all that complexity, it goes down (maybe a little too) easy. A wheat-infused IPA called Expo Line is similarly drinkable, but flagship IPA Traction is where it’s at for those seeking a little more body to go with an onslaught of orange and stone fruit-like flavors.
All of Randall’s beers are served (along with a succinct but admirable list of guest-beers) at a long rectangular bar erected around stainless steel tanks. Seating is provided indoors and outdoors, plus there are myriad games—Skee-ball, ping-pong, darts—and a pair of food options. A small eatery called Fritzi is attached to Arts District, but because there is no passage from one venue to the other and only a handful of house-beers are available there, I’d recommend ordering from the limited food-menu offered at a walk-up window inside the main space. Or just skip the food, but make sure to sample through a decent number of Randall’s ales. They’re definitely worth the trip.
Though unorchestrated, the timing of this post works out well in that Randall and her beers made guest appearances at Toronado in North Park during last night’s Drinkabout festivities, meaning there’s a good chance the latter can be sampled by locals who, like me, miss this talented brewer and liken losing her to the City of Angels, to seeing former Padres player and coach/current National League Manager of the Year Dave Roberts sporting Dodger blue. Of course, SD-homerism isn’t required to enjoy Randall’s brews. All you really need is a simple appreciation for good beer.