CLICK TO DOWNLOAD
this month's issue free!

Posts Tagged stone brewing

Beer to the Rescue back bigger than ever to help lupus patients

May 3

When I was diagnosed with the chronic auto-immune disease, lupus, in 2014, I felt very ill and entirely defenseless. I’d been suffering from the condition without a diagnosis for nearly a decade and was dismayed that there is no cure or medications specifically engineered to combat lupus. Nearly three years later, I am still rather ill, but I feel emboldened and lifted by the support of so many in the brewing community (60-plus and counting)  who have come together to help, not just me, but lupus patients throughout San Diego and Imperial Counties, by participating in the Beer to the Rescue charity campaign established to raise funds for the Lupus Foundation of Southern California.

Over the past two years, this campaign has raised more than $70,000 to fund the complimentary support services the LFSC provides locals in need as well as their work to support research and educational initiatives. Because dozens of San Diego County breweries brewed charity beers, made donations and held fundraising events, the LFSC is able to do more and people like me have reasons to be more helpful. We also have cause for increased happiness. Before Beer to the Rescue, most of the lupus sufferers the organization helps only saw each other when commiserating at support group gatherings. A fringe benefit of this cause is that its events are fun ways for lupus patients to comingle in an enjoyable, uplifting atmosphere where they feel cared for and supported. For that, we thank the participating breweries as well as the many, many beer fans who have come out to support the cause. It’s all of this that led me to push to make this year’s Beer to the Rescue campaign the biggest and best yet for all of us.

The 2017 Beer to the Rescue calendar kicked off on May 1 and includes over 40 events packed into the month of May—Lupus Awareness Month. At least one event will take place at a local brewery or watering hole each day this month, and hit numerous communities from Downtown to Fallbrook to Oceanside to PB to La Mesa and more, providing opportunities for beer enthusiasts and humanitarians all over the county to take part and enjoy some good beer and good times, in many cases right alongside the LFSC’s volunteers and beneficiaries. The full schedule is provided below. Thank you to everyone out there who has helped move the needle and make a positive difference for our region’s lupus patients. It means more than you can know and we look forward to seeing you around San Diego in May! To keep up with Beer to the Rescue, you can check out the campaign’s official website or follow on social media via Facebook, Twitter or Instagram (@beertotherescue).

All-Month 5/1-31
Spring Fling Lemon Verbena Saison @ Bitter Brothers Brewing Co.
Daily Grind Coffee Cream Ale @ All Oggi’s Locations
Monday 5/1
Beer to the Rescue Kick-Off @ Rip Current Brewing Co. – North Park
Tuesday 5/2
Charity Tuesday @ Societe Brewing Co.
Wednesday 5/3
Dank Drank Charity Beer Fundraiser @ Pariah Brewing Co.
Thursday 5/4
Coffee IPA Fundraiser @ Duck Foot Brewing Co.
Beer to the Rescue Night @ Thorn St. Brewery
Friday 5/5
– Cinco de Drinko Fundraiser @ Booze Brothers Brewing Co.
Saturday 5/6
– A Sweet & Sour Fundraiser @ Indian Joe Brewing
Sunday 5/7
– Beer to the Rescue Day @ Pure Project Brewing
Monday 5/8
– Beer to the Rescue Rafflemania @ All Barrel Harbor Brewing Co. Locations
Tuesday 5/9
Charity Tuesday @ Societe Brewing Co.
Wednesday 5/10
Mason Ale Works Charity IPA Fundraiser @ All Urge Gastropub Locations
Brett Coast IPA Fundraiser @ Green Flash Brewing Co. – Cellar 3
Thursday 5/11
– Beer to the Rescue Night @ North Park Beer Co.
Friday 5/12
– Specialty Beer Fundraiser @ Mission Brewery
– Hoppy Saison Fundraiser @ Kilowatt Brewing Co.
Saturday 5/13
– Dank & Sticky XPA Fundraiser @ Second Chance Beer Co.
– Prodigy Brewing Co. Collaboration Nelson Lager Fundraiser @ Dos Desperados Brewery
Sunday 5/14
– Hazy Double IPA Fundraiser @ All Amplified Ale Works Locations
Monday 5/15
– Beer to the Rescue Night @ New English Brewing Co.
Tuesday 5/16
– Charity Tuesday @ Societe Brewing Co.
Resident Brewing Co. Beer to the Rescue Night @ The Local Eatery Downtown
Wednesday 5/17
– Blood Orange Double IPA Fundraiser @ Division 23 Brewing Co.
– Beer to the Rescue Night @ 32 North Brewing Co.
Thursday 5/18
Nickel Beer Co. Hops to the Rescue Double IPA Fundraiser @ O’Brien’s Pub
Friday 5/19
– South African Nelson IPA Fundraiser @ Bay City Brewing Co.
Saturday 5/20
Prodigy Brewing Co. Collaboration Nelson Lager Fundraiser @ Dos Desperados Brewery
– Beer to the Rescue Day @ Bolt Brewery La Mesa
Sunday 5/21
– Blonde Session IPA Fundraiser @ 2kids Brewing Co.
Monday 5/22
– Beer to the Rescue Cask Night @ Benchmark Brewing Co.
Tuesday 5/23
– Charity Tuesday @ Societe Brewing Co.
Wednesday 5/24
– Beer to the Rescue Week Kick-Off @ White Labs
Thursday 5/25
– Charity IPA Fundraiser @ Belching Beaver Brewery – Oceanside
Friday 5/26
– Corn-Hole & Foosball Tournament @ Iron Fist Brewing Co. – Vista
– Belgian Coffee Ale Fundraiser @ Burning Beard Brewing
Saturday 5/27
– Bottle Beer Release @ Toolbox Brewing Co.
– Beer to the Rescue Day @ Fallbrook Brewing Co.
Sunday 5/28
– Oat Imperial Pale Lager Fundraiser @ ChuckAlek Biergarten
Monday 5/29
– Trending Travis-ty Hazy Session IPA Fundraiser @ Stone Brewing World Bistro & Gardens – Liberty Station
Tuesday 5/30
– Charity Tuesday @ Societe Brewing Co.
Wednesday 5/31
– Beer to the Rescue Closing Ceremonies @ Rip Current Brewing Co. – San Marcos
Thursday 6/1
– Nickel Beer Co. Hops to the Rescue Double IPA Fundraiser @ West Coast BBQ & Brews

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

San Diego International Beer Festival winners

May 2

Winners of the San Diego International Beer Festival’s professional brewing competition were released today. A component of the San Diego County Fair’s annual festivities, the competition included entries from across the globe judged by professional beer judges and Southern California brewing professionals in late-April. A total of 68 medals were awarded to San Diego-based breweries. Of that number, 23 were gold, 21 were silver and 24 were bronze.

San Diego breweries won all three medals in eight categories: American-style Red/Amber Ale, Bitter, Bold Stout, Brett and Other Sour Beer, German-style Ale, German-style Weiss, Imperial Stout and Pilsener. Miramar-based AleSmith Brewing Company once again took home Champion Brewery honors behind three medals—a gold and silver in the same category (one of which was awarded to a Scotch ale) and a gold in the Barley Wine category.

The most local medals went to Pizza Port. That brewpub’s Carlsbad brewpub also won a gold and two silvers. Its Ocean Beach arm won two (one gold, one bronze) and Bressi Ranch production brewery earned a silver. The most medals awarded to a single brewery went to San Marcos’ Rip Current Brewing Company and less-than-a-year-old North Park interest Eppig Brewing. Both of those companies earned a gold, silver and two bronzes. San Marcos’ The Lost Abbey and South Park Brewing Company earned three medals apiece, as well. Also impressive was Rip Current winning two of three medals in the German-style Bock category.

The following is a complete list of the winners from this years SDIBF…

Gold Medals

  • AleSmith Brewing Old Numbskull, Barley Wine
  • AleSmith Brewing Private Stock Ale, British-style Strong Ale
  • Bagby Beer Sweet Ride, Pilsener
  • Bagby Beer Three Beagles Brown, English-style Brown Ale
  • Barrel Harbor Brewing Rungnir, Belgian-style Dark Ale
  • Belching Beaver Brewery (Oceanside) Here Comes Mango! IPA, Fruit Beer
  • Burgeon Beer Taking the Biscuit, Bitter
  • Council Brewing Magic Factory Lickable Staves, Brett and Other Sour Beer
  • Dos Desperados Brewery Blonde Kolsch, German-style Ale
  • Duck Foot Brewing Black Leprechaun, Specialty Stout
  • Duck Foot Brewing London Calling, Porter
  • Eppig Brewing Kottbusser, American Wheat Ale
  • Finest Made Ales Imperial Red Ale, Imperial Red Ale
  • Karl Strauss Brewing Mosaic Session IPA, Session Beer
  • Mason Ale Works Charley Hustle, American-style Amber/Red Ale
  • Mike Hess Brewing Umbix, Imperial Stout
  • Mother Earth Brew Co. Renown Brown, American-style Brown Ale
  • North Park Beer Covington Cream Ale, Golden or Blonde Beer
  • Pizza Port (Carlsbad) Z Man, Bold Stout
  • Pizza Port (Ocean Beach) Junk In Da Trunkel Dunkel, German-style Weiss
  • Prohibition Brewing Hop Chronicles, American-style Strong Pale Ale
  • Resident Brewing Golden Kiss, French- and Belgian-style Ale
  • Rip Current Brewing Java Storm Coffee Imperial Stout, Coffee Porter and Stout

Silver Medals

  • AleSmith Brewing Wee Heavy, British-style Strong Ale
  • 2kids Brewing Incredulous Ordinary Bitter, Bitter
  • Breakwater Brewing Rye Dawn, Rye Beer
  • Burning Beard Get Thee to a Nunnery, Belgian-style Pale Ale
  • Coronado Brewing Coastwise, Session Beer
  • Eppig Brewing Glitz and Glam, Fruit Beer
  • Intergalactic Brewing Shut Up Wesley Wheat, American Wheat Ale
  • Karl Strauss Brewing Windansea Wheat, German-style Weiss
  • The Lost Abbey Serpent’s Stout, Imperial Stout
  • The Lost Abbey Veritas 018, Brett and Other Sour Beer
  • Mason Ale Works Gunnar Noir, American-style India Black Ale
  • Mikkeller San Diego Forste Fodselsdag, Specialty Beer
  • Pizza Port (Bressi Ranch) Sharkbite Red Ale, American-style Amber/Red Ale
  • Pizza Port (Carlsbad) Kickflip Kolsch, German-style Ale
  • Pizza Port (Carlsbad) Today Was a Good Day, Australian/International-style Pale Ale
  • Pure Project Brewing Sensei, Pilsener
  • Rip Current Brewing Breakline Bock, German-style Bock
  • San Diego Brewing Biere Welter Wit, Belgian-style Wit or White Ale
  • Second Chance Beer Mulligan Irish Red, Irish-style Red Ale
  • South Park Brewing Grassmarket, Scottish-style Ale
  • Stone Brewing World Bistro & Gardens – Liberty Station Cimmerian Portal, Bold Stout

Bronze Medals

  • Abnormal Beer Tummy Cuddles, Chocolate and Chili Beer
  • Amplified Ale Works Barrel-Aged Nyctophobia, Wood and Barrel Aged Strong Stout
  • Ballast Point Brewing Piper Down, Irish-style Red Ale
  • Belching Beaver Brewery Tavern & Grill Thizz Is What It Is, Imperial India Pale Ale
  • Burning Beard Brewing Circle of Hops, American-style Pale Ale
  • Coronado Brewing Seacoast Pilsner, American-style Lager
  • Council Brewing Magic Factory Broken Wand with Raspberries, Brett and Other Sour Beer
  • Culver Beer Tiger Ride, Belgian-style Pale Ale
  • Eppig Brewery Natural Bridge Baltic Porter, Porter
  • Eppig Brewing Sinister Path, Bold Stout
  • Fall Brewing Plenty for All, Pilsener
  • Indian Joe Brewing Pineapple Passionfruit Gose, German-style Weiss
  • The Lost Abbey Carnevale Ale, French- and Belgian-style Ale
  • Mike Hess Brewing Deceptio, American-style India Black Ale
  • New English Brewing Barleywine, Barley Wine
  • Nickel Beer Devil’s Copper, Rye Beer
  • Novo Brazil Brewing Mulata, American-style Amber/Red Ale
  • Pizza Port (Ocean Beach) Eyelashes, Belgian-style Pale Strong Ale
  • Rip Current Brewing Delaminator Doppelbock, German-style Bock
  • Rip Current Brewing Rescue Buoy Russian Imperial Stout, Imperial Stout
  • Societe Brewing The Harlot, Hybrid Belgian-style Ale
  • South Park Brewing 2 Griffs, Bitter
  • South Park Brewing Here N Gone, German-style Ale
  • Stone Brewing Delicious IPA, American-style India Pale Ale

The three-day public beer-fest portion of the SDIBF will take place at the Del Mar Fairgrounds, Friday, June 16 through Sunday, June 18. Tickets and information can be found online.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Beer of the Week: Second Chance Clever Hoppy Name #3

Apr 14

Clever Hoppy Name #3 rye IPA from Second Chance Beer Co. in Carmel Mountain

From the Beer Writer: A few years back, I headed the Naming Committee at Stone Brewing. This was at a time when that company was releasing more beers per year than at any time in its 20-year history. New beers need new names and while there is always a certain amount of fun in developing monikers, these days that process is downright challenging, particularly if you’re coming up with a call-sign for a hoppy beer. With thousands on the market, nearly everything has been done…and many of the names have been trademarked. Many were the moments at Stone where we had brainstorms; short-lived a-ha moments that were quickly killed by Internet searches revealing we’d been beaten to the punch for a potential beer name. Puns are the most popular outlet for aspiring hoppy-beer namers and most play off words like “hop”, “dank”, “pine” and, these days, “hazy”. Rather than beat their heads against a brick wall etched with trademarked names, the folks at Carmel Mountain’s Second Chance Beer Company have settled on a clever solution, releasing a series of hop-driven beers under the catchall handle “Clever Hoppy Name”. The series started with a pale ale and moved on to an IPA followed by a rye-infused IPA that is the current Beer of the Week: Second Chance Clever Hoppy Name #3. Infused with just enough rye to add complexity that goes beyond a standard San Diego-style IPA, but not enough to render the beer a spice-bomb, numero tres allows a citrus-rich hop-bill to shine through on the palate. And thanks to balance and its 7% alcohol-by-volume figure, one can enjoy three of number three while pondering what Second Chance has in store for number four.

From the Brewers: “Clever Hoppy Name #3 is part of our Revolving Hop Series. We started this series to allow myself and our brewers the freedom to make a new hoppy beer every batch. We have a lot of great hop varieties, and it is a shame to not try different combinations and amounts. Sometime we even play with the dry-hopping technique or the amount of time the hops spend in the beer to see what will happen, always in pursuit of getting that perfect extraction of hop flavor and aroma! Number three is a rye IPA. Rye has always been an interesting ingredient for me, as it can come on strong if overused. But in the right amount, it can impart a great, rich and spicy malt character that can play really well with lots of hops. We used Amarillo, Citra and Centennial hops in this beer to impart citrus and tropical fruitiness, a perfect match to the rye. As my wife (fellow Second Chancer Virginia Morrison) would say: ‘It tastes like sunshine!’ As I sip on one while writing this, I have to agree.”—Marty Mendiola, Co-Founder & Brewmaster, Second Chance Beer Company

Tags: , , , , , , , , , , , , , , , , , , , , ,

Early Look: Urge Common House

Apr 6

Zak Higson (left) and Grant Tondro of 3 Local Brothers pose in front of the new Urge Common House, opening April 10 in San Marcos

I’ve visited many restaurants before they open to the public to give sneak-peeks to readers, but few have been as impressive—even with missing furniture, construction dust and stray items strewn about—as Urge Common House, a multi-faceted brewpub opening to the public at 5 p.m. on Monday, April 10. The anchor hospitality venue of the North City multi-use development just north of California State University—San Marcos, the new spot is the third of 3 Local Brothers (3LB) restaurant group’s Urge restaurants (the second with brewing capabilities). It has a great deal to offer, including a wealth of activities, private spaces for rent and modern innovations.

Urge Common House builds off the 3LB team’s experience operating its gastropubs in Rancho Bernardo and Oceanside. The latter’s brewhouse is not visible to the public, so they made a point to change that this time around, taking a page out of Stone Brewing’s book. The floor-to-ceiling glass wall on the south wall of Stone Brewing World Bistro & Gardens in Escondido gives way to the brewery, guaranteeing visitors see and appreciate it. After checking in at Urge Common House’s host stand, guests will turn their attention to a window-wall looking in on the on-site production facility for 3LB’s Mason Ale Works, which is outfitted with 30-barrel fermenters being fed by a 15-barrel brewhouse. The brewery has been constructed with expansion in mind and will soon house oak barrels filled with maturing beer.

Just right of the brewery is a short, fluorescent-lit staircase leading to an eight-lane bowling alley equipped with a penny-encrusted White Russian bar serving 10 iterations of that classic tipple as well as a full cocktail menu and Mason Ale Works beers. The brewhouse has been situated so that a window behind that bar will provide visitors a view of action on brew-days, but the clientele here will likely expend most of their attention on rolling strikes and picking up spares. The lanes are outfitted in an onyx-colored custom surface and flanked by portraits of characters from The Big Lebowski and other bowling-inspired pieces from a local artist. There are plush leather couches for lounging, bowling balls decorated to look like billiard orbs and multimedia entertainment projected against the walls at the end of the alleys.

A private room with audio-visual capabilities can be accessed from the bowling alley. It is the smaller of two leasable spaces. The other is referred to as “The Library” and is a luxurious space with a fireplace, and dark-wood furniture and bookcases that will soon be stocked with dozens of volumes and punched up by ornamental pieces and a large oil painting. The library bar has a marbled top surreally lit by LED lights. On high-volume days like Friday or Saturday, this space might be opened to the public if not already rented for a private event.

The main dining room is split into a front and back section by a walkway lined by barrel-tops from the “Mason Snale Works” program. These areas are replete with reclaimed wood, hanging Edison bulbs and a natural palate punched up with touches of turquoise. Just beyond the primary dining areas is the main bar area, which offers its own array of seating options, including banquettes with custom-built ironwood tables, high-tops and, best of all, a lounge area with three sets of leather couches, each of which includes their own coffee-table and flat-screen television with remote controls for channel-surfing. The bar itself features 41 identical tap setups on either side (one is for coffee). 3LB’s Grant Tondro says previous Urge’s feature quality bars, but not enough seating, so he and his partners went to lengths to rectify that this time around.

In addition to indoor service, guests on Urge Common House’s patio can walk up to counter bars outside, accessible via garage-door-style windows which are uniquely setup to roll up and outdoors to provide extra shade and protection from inclement weather. The front-side of the patio sports four fire-pit tables and seating, while the back patio (which was still under construction when I visited on Wednesday) will have picnic tables, plus two crushed oyster shell-paved bocce ball courts as well as cornhole sets, and king-sized Jenga and Connect Four.

This concept was originally conceived as Urge: Craft Alley, and bound for a former gym facility in Vista. After two years of trying to make it happen, the project fell apart, forcing the 3LB team to abandon it. That lasted about a week. After reading about the project, a real estate agent sought 3LB out with the hopes of bringing the bowling- and bocce-bolstered brewpub to San Marcos. The rest is history and 3LB says it has worked out better in that they gained a few hundred square feet, were given a blank slate of a building to work with (it previously housed Stone’s barrel warehouse and a batting-cage facility, and was stripped down to the walls and support beams), have dynamic businesses around them with more coming soon, and have an invested development partner in Sea Breeze Properties.

Urge Common House is located at 255 Redel Road, and will open at 11:30 a.m. seven days a week. For information on renting public spaces or reserving bowling lanes, consult the restaurant’s website.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Opinion: 10 Barrel is NOT local beer

Mar 31

I work for a San Diego brewery. There aren’t enough words or page-space on the planet to adequately convey how much that means to me and others in San Diego County’s craft-brewing community. Membership means so much: pouring one’s heart and soul into a collective movement; being engaged, thoughtful, upright stewards of a region’s hard-earned reputation; helping out would-be competitors by lending them time, ingredients, machinery, cold-box space, advice and even manpower; standing shoulder-to-shoulder with friends and colleagues in the name of lifting a rising tide. And it means doing all of this in one of the most competitive environments for beer in the world. Many are the brewers crafting world-class India pale ales that aren’t even in most peoples’ top 50 IPAs. Those beers would kill most anywhere else, but being a part of this scene is so special, brewers are willing to trade fame elsewhere for the challenge of securing their own piece of the San Diego brewing dream—one that was realized through the sweat, elbow-grease and determination of artisans who’ve fought for years, armed with little more than quality ales and lagers, to garner recognition that’s hard to come by in a culture dominated by the likes of Budweiser, Coors and Miller. So you can understand why many of us are more than a little angry to see Big Beer hijack our hometown’s name on a technicality in an attempt to fool locals and visitors alike into thinking one of their brands is one of us when they most certainly are not.

The 10 Barrel brewpub project site in the East Village

Last January, news broke that a 10 Barrel Brewing brewpub was coming to downtown San Diego’s East Village area. Many beer fans are familiar with 10 Barrel as the Bend, Oregon-based craft brewery that sold out to AB InBev in 2014, then immediately expanded its brewing capacity and beer distribution after major investments from its new owners. It is one of the numerous craft interests to sell part or all of itself to giant macro-beer conglomerates in the past half-decade as Big Beer behemoths struggle with decreasing market-share, thanks in significant part to the rise of the craft-beer movement and the country’s shift to buying local products and supporting local businesses. Seeing the steady increase of craft’s market-share, Big Beer went with the if you can’t beat ‘em, buy ‘em model, gobbling up regional brands as quietly as possible and winning back shelf- and tap-space nationwide. And now, with people shifting to the support-your-local-everything model, AB InBev is constructing “local” 10 Barrel brewpubs in cities with notable craft-beer cultures and sales, including Portland, Boise, Denver and our very own San Diego.

Perhaps you’ve heard about this project. If you haven’t, it definitely isn’t for lack of trying on AB InBev’s part. With the San Diego pub scheduled to open next week, in typical Big Beer fashion, they are making a full-scale marketing push with media tours and advertisements (one as flashy as a full back-page and partial front-page wrap in a popular gratis San Diego publication printed over consecutive weeks) proclaiming their shiny new property as a “San Diego pub and brewery”. Yes, it’s a pub. Yes, it’s a brewery. Yes, it’s in San Diego. But this would be like seeing a Waffle House or White Castle come to town and bill itself as “a San Diego eatery and place to detox after the bars close.” Yes, it’s an eatery. Yes it’s a place to detox after the bars close. But it’s in no way “San Diego” just because of geography. These are chains that have no history here. They belong to other communities, communities that it would be a lot more respectful to name versus omit, but to do that would undermine AB InBev’s entire mission: to blend into the fabric of one of the country’s most revered brewing regions to snag a piece of the pie for themselves and, in the process, destabilize a vital craft-centric area. The 10 Barrel brewpubs are to small, local breweries what Wal-Mart is to Main Street USA mom-and-pops and hometown interests, built to replace in the name of growth and prosperity at the expense of all others.

America’s drink-local shift is one of the best things to ever happen to regional breweries…but it’s the bane of the big boys, whose only playing pieces in the micro-regional game are the pawns they’ve shelled out millions for in hopes the public won’t be able to tell the difference and will patronize thinking they are supporting actual, authentic craft-beer companies or, in this case, local craft breweries. Siting their two-story, roof-deck adorned, aesthetically pleasing, bell-and-whistle rich brewpub in downtown San Diego was no accident. The number of visitors who stay, play and attend events at the nearby San Diego Convention Center is immense. The vast majority of them won’t know the 10 Barrel brewpub is different from downtown’s legitimate local brewing operations (Half Door BrewingKarl Strauss BrewingMission BreweryMonkey Paw Pub & BreweryResident Brewing and Knotty Brewing, for those looking to make an informed decision), and will likely flock there as it will certainly have robust advertising geared directly to out-of-towners. A percentage of these misinformed individuals will go on to tell others about drinking “San Diego craft beer” at this place called 10 Barrel, the lie will be perpetuated and—like the notion that Budweiser is some all-American (it’s not) king of beers (as much as the Dallas Cowboys are “America’s team” simply because their owner says so)—AB InBev will chalk up another small victory against the thousands of craft breweries that know they’ll never win, but simply wish to compete on a level playing field they will never have. Big Beer simply won’t allow it, because if those corporations had to rely solely on the merit of their products, they wouldn’t stand a chance.

The brewhouse at 10 Barrel in San Diego

San Diego is already home to satellite links in national brewpub chains, namely Gordon Biersch and Rock Bottom, neither of which make such attempts to proclaim themselves as San Diegan…even though they’ve paid plenty of dues and, in turn, have every right to count themselves as real and respected members of our community. The head brewer for the former is San Diego’s most respected lager expert. In addition to offering advice to the many dozens of local brewers who’ve sought it, he also holds numerous industry mixers to help foster the camaraderie of our county’s fermentation specialists, and has helped countless local charities. And the brewer who helmed Rock Bottom’s San Diego brewpub for nearly a decade-and-a-half served as the president of the San Diego Brewers Guild during a time when that volunteer position’s luster was at an all-time low. These brewpubs deserve the description AB InBev is self-proclaiming…but they are far from the only ones who’ve paid their dues.

Last weekend, Pizza Port’s Solana Beach brewpub celebrated its 30th year in business. In three decades, Pizza Port has grown into an empire of five coastal brewpubs that has earned scores of national and international medals for beers spanning styles the world over, and brought up more talented young brewers than I have time to list here. Its tiny but mighty Solana Beach spot opened nearly a decade before the likes of San Diego County breweries that would go on to become giants, seeing the beauty in brewing house beers before it was a proven business model rife with modern-day pomp and prestige. Pizza Port blazed trails and helped a great many along the way, all the while staying true to its local roots. Now there’s a business that should have ads plastered all over the local rags with the proud proclamation SAN DIEGO PUB AND BREWERY.

Big Beer looks at an institution like Pizza Port, Karl Strauss’ quintet of local brewpubs (including San Diego’s longest continually operating post-Prohibition brewery downtown), the 20-year-old San Diego Brewing Company and other authentically local operations, and they think to themselves: How can we make consumers think we’re every bit as local as them?

Make no mistake. AB InBev isn’t interested in being a member of San Diego’s brewing community. The purpose of installing a 10 Barrel brewpub in the heart of San Diego is to chip away at the local brewing community, siphoning off precious market-share from other San Diego craft breweries through its latest attempt at consumer deception. And to do it with a purchased craft-brand hailing from another city that even 10 Barrel barely belongs to at this point is about as convoluted as it gets. Which is a great thing for AB InBev. In a few years, how many people will remember this progression? Right now, even with the subject of acquisitions and locality at the forefront in the brewing industry, only the most engaged beer enthusiasts know which brands are truly craft and which are now Big Beer concerns or faux-craft brands created by macro-beer conglomerates to look like legitimate craft interests. It’s only going to get more difficult.

Monkey Paw’ Pub & Brewery’s sign and brewpub are visible from the upstairs deck at 10 Barrel’s San Diego brewpub.

When meeting with 10 Barrel co-founding partner, Garrett Wales, earlier this week at his downtown property, he said he feels good about his company’s “partnership” with AB InBev in light of acquisitions that have taken place after he and his partners’ decision to sell, pointing to Ballast Point Brewing, Lagunitas Brewing and Stone Brewing, which he says sold a big portion of the company to a private investors and was subsequently “gutted.” (When reached for comment on this subject, Stone co-founder Greg Koch, commented that he and co-founder Steve Wagner “remain the majority owners, maintain full board control, are 100% within the Brewers Association’s definition of a ‘craft brewer,’ and pull their own strings and write their own checks, thank you very much.”) Wales says 10 Barrel is 100% responsible for all of its brewpub expansion initiatives and that AB InBev merely signs off on ideas and subsequently signs checks. He says that the San Diego pub is not being billed as a part of the Bend-based business and instead as a “San Diego pub and brewery” because it will operate as an “independent arm of 10 Barrel” that will be “completely localized” and have its own regional feel.

When asked about the elephant in the room—namely, the bitter reception from San Diego brewers and devout fans of local craft beer—Wales contested, saying the reception has been “extremely good”. He mentioned a great deal of positivity on social media and said his team has visited many of San Diego’s breweries, interacted with their personnel and said they are as psyched 10 Barrel is coming. However, in communications conducted yesterday on the condition of anonymity, 80% of local brewery owners questioned stated they feel 10 Barrel’s arrival is a bad thing, with most of them expressing anger over deceptive advertising tactics as well as perceived underhanded and destructive motivations on AB InBev’s part..

Wales is aware that there are those who are against his project, but dubs them “a vocal minority.” Overall, he is bullish on the brewpub’s chances for success and urges locals to take 10 Barrel at face-value and give the business a chance. San Diego brewers are used to being in the minority; it’s a craft brewer’s lot in life, thanks mostly to Big Beer’s efforts to keep smaller competitors down. Please just give us a chance is the war cry of the entire craft-brewing industry. Like labeling an out-of-town Big Beer venue as “San Diego”, it sounds silly for a corporate wolf in local sheep’s clothing to lift that mantra from small businesses that actually need attention from a populace that so heavily consumes macro-beer over craft-beer—even at the height of the latter’s popularity—that Big Beer boasted well over 75% market share by volume nationwide in 2016, according to brewing industry trade group, the Brewers Association.

San Diego’s beer culture and reputation didn’t happen overnight. Our people—your people, San Diegans—worked unbelievably hard to build this magical confluence of flavor, quality and cachet in our own backyard. We will continue to protect and preserve it and hope San Diegans will do the same. Supporting local businesses is a noble notion and an even nobler practice. To each their own, of course, but if you agree, be sure your money is going where you think it is and not to a multi-national conglomerate Trojan horse.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Next Page »