One of the reasons San Diego brewers enjoy the camaraderie and success they do is the 1997 establishment of the San Diego Brewers Guild (SDBG). Back then, there were far fewer brewing companies in San Diego County, but visionaries from some of those veteran operations realized that strength in numbers would be key for development and promotion of the local industry. This year, the SDBG will celebrate its 20th year of collective success. In doing so, it will gather its longest-tenured while drawing off the innovation of all of its 100-plus members.
Later this month, Coronado Brewing Company will host a collaboration brew day during which brewers from SDBG member breweries will be invited to participate in the brewing of a special beer to commemorate the big two-zero. The recipe for that beer, a fittingly San Diego-style India pale ale (IPA), was developed by brewers at Coronado, Karl Strauss Brewing Company, Pizza Port, Stone Brewing, San Diego Brewing Company, AleSmith Brewing Company and San Marcos Brewery and Grill.
The beer will come in around 7% alcohol-by-volume and be double-dry-hopped with Idaho 7, Motueka and Vic Secret hops. Additional hops will be donated by Fallbrook’s Star B Ranch and Hop Farm. Yeast was donated by Miramar-based White Labs while remaining ingredients were provided by BSG CraftBrewing. Additionally, El Cajon’s Taylor Guitars is partnering to provide old ebony fret boards from its African mill. That reclaimed wood will be fashioned into tap handles branded with the SDBG logo for this celebratory IPA.
Kegs from the 60-barrel batch will debut during San Diego Beer Week, which will take place from November 3 to 12. Coronado will also take the lead getting the beer out via its distribution partner, Crest Beverage. The beer will be available at retail accounts throughout the county, and make its official debut on November 3 during Guild Fest’s VIP Brewer Takeover at the Port Pavilion on downtown’s Broadway Pier. Proceeds from the beer will be donated to the Guild by Coronado once the beer sells through.
While Coronado is the hub this time around, the SDBG hopes to create collaboration beers on an annual basis and rotate the brewery at which they are produced each time. To get everyone involved during this inaugural brew, SDBG members were asked to submit suggested names for the beer, a short-list of which will be voted on by the membership this month.
This month, the two craft-brewing industry trade organizations of the greatest importance to local breweries—national entity, the Brewers Association, and the San Diego Brewers Guild—have unveiled initiatives seeking to assist consumers in identifying products from authentically independent brewing companies. It started with the latter introducing decals that can be placed on the exterior of member organizations (all of which meet the SDBG’s independence standards). That was followed this week by the BA rolling out a seal of independence that qualifying breweries can feature on their beer-packaging at retail.
Both organizations share the same motivation. With macro-beer producers’ long-standing practice of creating faux craft brands, and the more recent phenomenon of those conglomerates purchasing craft breweries, in part or in whole, and using misleading and often times false information via advertising campaigns and product labeling to disguise their non-craft products, it has become essential for authentically independent operations to help educate consumers that they are, indeed, the real thing, as opposed to the likes of AB InBev-, MillerCoors– and Constellation Brands-owned interests.
In the words of the Brewers Association: When it comes to the origins of food and beverages, there is increasing public interest in transparency. Beer lovers are no exception. As Big Beer acquires former craft brands, beer drinkers have become increasingly confused about which brewers remain independent. They want to know who makes their beer. With the launch of [the BA’s independence] seal, the BA is making it easy to identify which beer is made by independent craft brewers.
The BA’s seal features an upturned beer bottle (signifying the manner in which craft brewers have turned the industry upside-down over the past several decades) and the words “Brewers Association Certified Independent Craft”. To be able to use the seal, companies must meet the BA’s criteria, which includes: annual production of six million barrels or less and being less than 25% owned or controlled by an alcohol industry member that is not itself a craft brewer. In addition to bottles, cans, six-pack holders, case-boxes and other packaging, the seal can also be used at places of business and on marketing materials.
In San Diego County, the SDBG’s decals read “Proud Member San Diego Brewers Guild” and note the current calendar year. In addition to the decals, the SDBG is also creating flags and tap-handle danglers for use at tasting rooms and on-premise accounts. These are key components of the organization’s Conscious Consumer Campaign.
Former San Diego Brewers Guild president Mike Sardina (formerly of Kearny Mesa’s Societe Brewing Company) is headed to Vermont to take a job at cult-fave brewery Hill Farmstead Brewery. This left a sudden and significant vacancy to be expeditiously filled by the Guild. Fortunately, an able-bodied and passionate industry professional known for her seemingly unlimited energy and outgoing compatriotism in and beyond San Diego County has stepped up. Meet Jill Davidson, the western regional sales manager for Pizza Port and new president of the San Diego Brewers Guild.
How did you get into the industry and what led you to where you are today?
When I was 18, I walked into Iron Hill Brewery and Restaurant in Newark, Delaware, and got a hostess job. I worked there all four years of college, became a server and went through their beer education. When I moved to San Diego in fall of 2006, there weren’t a whole lot of beer jobs around, so I did bartending and restaurant management. When Pizza Port Ocean Beach opened in 2010, I started there as bartender, and when the Bressi Ranch production brewery was built in 2013, I realized I wanted to get more serious about my position and recognize the growth potential. It was exciting to be part of the expansion of an old-school pioneer of San Diego craft-beer. I became a sales and brand ambassador and ran a brewery-tour program, which pretty much entailed me calling on accounts and being their only point-of-contact. It was pretty overwhelming but now we have a great sales team and I’m the regional manager.
What inspired you to get in line for the Guild presidency?
Mike called me and said there was a vice-president officer seat opening up on the Guild Board. He thought I would be great in that role and that we could do a lot of great things for the San Diego beer community.
How does the president role fit in with the rest of the components of the Guild?
The Board is really the Guild’s governing body and it is spearheaded by executive director Paige McWey Acers. She is a permanent fixture that keeps the fish afloat and steering in the right direction. The Board is then divided into committees that cover lots of different issues—planning, San Diego Beer Week, membership, bylaws. The work of the Guild is divided amongst members of the Board who in turn incorporate members at-large to be part of these committees. Officers change regularly, every year you get different personalities and different breweries represented—everybody has something different to bring to the table. As president, I’m more the face and voice of the Guild and its members. It’s definitely a team effort. We have a strong Board and it’s amazing to be surrounded with people who have so much experience and insight into what’s important.
What are some initiatives you are excited to introduce and work on?
Technically I’m in an interim position [until next year when I will start the term I would have served if Mike had stayed], so I’m mostly following up on his initiatives—development of committees so the Guild can be more efficient with time and energy in getting things accomplished. Also, our relationship with the San Diego Tourism and Marketing District, San Diego Tourism Authority, and San Diego Hotel and Motel Association; getting our seat at the table as an important part of local economy. Those are things that are very important to me, as well as establishing an Outreach Committee to be in contact with new breweries as they are developed. A lot of what the Guild does is legislative, so making sure those breweries-in-progress are in tune with ABC laws and being a resource for questions will be helpful.
What are some opportunities for success for local brewers that the Guild can help with?
Networking and resources are such a huge thing that [brewery business-owners and brewers] don’t realize they have. If they have a question about a beer-recipe, they can phone-a-friend. If they don’t have contact info, we’ll put people in touch. We’ll guide through what they need with legislative questions, and the stronger the Guild’s relationship gets with the aforementioned associations, the more our members will benefit. And of course there’s our maps [showing where every member-brewery is located throughout San Diego County]. There are 90,000 of those in circulation throughout the year. Then there’s San Diego Beer Week, which provides an international platform now. “San Diego-style” beer is a real thing now and, as San Diego beer grows, our members will grow with it.
What are some of the biggest problems currently plaguing San Diego brewers?
Quality is always a concern, especially with breweries growing and having different processes than when they were smaller operations. As we develop the “San Diego Beer” brand as a whole, quality is more important than ever. Each sip represents all of San Diego beer, not just the individual breweries. Luckily, there are a lot of resources to connect people in order to elevate the quality of everyone’s beer.
When perusing the latest issue of West Coaster, I saw that publisher Mike Shess had taken time to outline the manner in which he would choose to spend San Diego Beer Week (Nov. 6-15). It got me to thinking: How would I spend my Beer Week if I had the unlimited funds, ability to teleport, ungodly hepatic fortitude and lack of dietary qualms (and two full-time jobs) necessary to stay at it for 10 whole days? The following is the result of this exercise in pint-in-the-sky dreaming with the events Mr. Shess and I agree on bolded.
Friday, Nov. 6
– Rare Beer Breakfast, Stone Brewing World Bistro & Gardens, Escondido
– 3-Year Anniversary Party, Amplified Ale Works, Pacific Beach
– Guild Fest: VIP Brewer Takeover, Broadway Pier, Downtown
Saturday, Nov. 7
– San Diego Brewers Guild Festival, Broadway Pier, Downtown
– Everyone’s Out to Get You Mother Pucker, O’Brien’s Pub, Kearny Mesa
– Barrel Night, The Lost Abbey, San Marcos
Sunday, Nov. 8
– Nomad Donuts Beer Pairing, Thorn St. Brewery, North Park
– Ultimate Beer & Chocolate, Stone Brewing World Bistro & Gardens, Escondido
– Wine Country Beer vs. Wine with Almanac Brewing, Bankers Hill Bar + Restaurant, Bankers Hill
Monday, Nov. 9
– Fishing with the Brewers, Fathom Bistro, Point Loma
– Seven-Course Rip Current Brewing Beer Dinner, Slater’s 50/50, San Marcos
– Brews, Views & Chews, Tom Ham’s Lighthouse, Harbor Island
Tuesday, Nov. 10
– Full Table, Benchmark Brewing Co., Grantville
– Pizza Port Family Tap Takeover, Pizza Port, Ocean Beach
– Green Flash Cellar 3 Dinner, Churchill’s Pub & Grille, San Marcos
Wednesday, Nov. 11
– Sour Beer Tap Takeover, Rip Current Brewing Co. Tasting Room, North Park
– Three-Day Speedway Stout Grand Prix, AleSmith Brewing Co., Miramar
– Fall Brewing Beer Dinner, Waypoint Public, North Park
Thursday, Nov. 12
– 7th Annual Disc Golf Fling, Hamilton’s Tavern, South Park
– Barrel-Aged Beer & Single-Barrel Whiskey Pairing, Seven Grand, North Park
– Port Brewing/The Lost Abbey Rare Beer Dinner, Churchill’s Pub & Grille, San Marcos
Friday, Nov. 13
– Battle of the Guilds, Toronado, North Park
– Beer to the Rescue Swell Coffee Pale Ale Collaboration Release, Bay City Brewing Co., Point Loma
– Beer without Borders, Machete Beer House, National City
Saturday, Nov. 14
– San Diego Cheese & Beer Festival, Stone Brewing World Bistro & Gardens, Liberty Station
– Barrel-Aged Speedway Stout & Hawaiian Speedway Stout Release Party, AleSmith Brewing Co., Miramar
– Three Amigos (Bagby Beer, Nickel Beer, Port Brewing/The Lost Abbey), O’Brien’s Pub, Kearny Mesa
Sun., Nov. 15
– Ballast Point Victory at Sea Bonanza, Hamilton’s Tavern
– Beer Garden, The Lodge at Torrey Pines
– The Lost Abbey Tasting with Gwen Conley, O’Brien’s Pub, Kearny Mesa