Each month, we present several best-bet local beer-related events for the following 28 to 31 days, but as we all know, November isn’t any normal month in America’s Finest City. It’s the month that houses San Diego Beer Week (SDBW), a ten-day span encompassing literally hundreds of events. So, we’re doing things a little different this month, providing a little insight on some of the biggest and most unique happenings taking place from November 3-12. Enjoy, but don’t forget to check out other goings-on via our events page and the official SDBW website.
Friday, November 3
Saturday, November 4
Sunday, November 5
Monday, November 6
Tuesday, November 7
Wednesday, November 8
Thursday, November 9
Friday, November 10
Saturday, November 11
Sunday, November 12
Earlier this year, Bear Roots Brewing owner Terry Little enthusiastically shared his plans to graduate from the nano-brewing ranks by installing a six-barrel system at his Vista combo brewery and homebrew shop in order to increase production and begin self-distributing beers around San Diego County. He also filled me in on his other job as chief operating officer and head brewer for Oceanside’s Black Plague Brewing Company. When reconnecting with Little last week, he shared that he had stepped down from his second job and since decided to keep Bear Roots small, investing would-be expansion dollars on different aspects of his business. When asked about his change of heart, he cited the state of the industry and where it appears to be going.
What made you decide to stay small?
Looking at the business model we have and lessons learned over the last 12 months, I thought instead of working on exterior market expansion it was smarter to focus resources internally and put capital into leaner, more efficient systems to maximize production with lower overhead on the same slightly-upgraded equipment, with a few major cellar upgrades. We are still looking at expanding our cold storage and dry storage with heavy future focus on specialty small batch, while maintaining our core line-up of 16 beers. Personally, we have always focused our brewery on giving back to the local community and relied on a heavy tasting-room model for gross sales. That being said, even being small with minimum overhead and, in essence, two business models with our homebrew store, we have had modest revenue and seen slower growth. This is a new industry to me, personally, and I got into the business because of my passion and perseverance. It was never easy and yet always rewarding. We have just worked too hard to get where we are today. I felt it too risky with the number of breweries opening—at a rate of 2.25-per-month since we opened our doors in December 2015—with a plan similar to the one we had for expansion last summer. Maybe I’m preparing for a storm that won’t hit, but we have decided to hunker down for the next 12 months and keep investing in our current model, continuing to run our business on a givers gain philosophy.
What improvements did you re-appropriate funds toward?
We were able to upgrade our branding and define our marketing strategy, which I’m very happy with. We designed and built the Bear Roots van with an A-Team vibe, again with a lean concept for easy break-down and set-up, with the ability to pour right out the side of the van. I think the best upgrade was focusing on our tasting room layout and maximizing the space, by learning what we didn’t need and implementing new things. We have added multiple TVs, a pool table, and have focused events on what the community would like. Two major improvements are the taco truck we have contracted with for service seven-days-a-week, and the new patio space, which will be open to the public this fall.
What happened to your involvement with Black Plague?
I stepped down in July. It was a great opportunity to be part of an exciting team and be involved with a complete build-out of the 20-barrel brewery from the ground up. It was also nice to put my capital-expansion hat on again and help facilitate the opening. Opportunities like that don’t happen often and I’m glad I was able to take advantage of it. I have a strong belief in what craft beer is and what it can do for a community, and I feel Bear Roots is the best way forward for me to stay focused on my core and why I originally got into craft. I was taxed for time and Black Plague is just starting up. That requires a lot of work. It’s nice to focus my energy with my family and Roots. Fortunately, Black Plague has a great leadership team and (ex-AleSmith Brewing Company and Mikkeller Brewing San Diego brewer) Bill Batten is brewing for them. I wish them huge success and am still here for them when needed as a partner.
Where do you see the industry going and what businesses are best insulated from obstacles?
The industry is still growing at a remarkable rate and I’m not sure the market share can sustain. I feel any organic-growth business model is always a little protected, but with that said, uncertainty is in the air. I think focusing on quality and camaraderie is a good business practice for quarter four and moving forward into next year. From my personal experience, no business is ever protected from failure, but perseverance, good leadership and a strong staff who believes in the company is key.
What are some exciting things on the horizon for Bear Roots?
We are excited to keep adding to our barrel-aging program, and we’ll be releasing a barrel-aged double IPA called Deeply Rooted during San Diego Beer Week. We will start bottling in October and plan to have our chocolate peanut butter stout Bear Cookie be our first — available exclusively in our tasting room. We also have our monthly charity event the first Friday of every month. The next one will focus on Operation Hope, a women and family homeless shelter that is doing great work here in North County.
Each June, San Marcos’ Rip Current Brewing Company uses Rip Current Awareness Week, a seven-day period designated by the National Oceanic and Atmospheric Administration, as an opportunity to raise public knowledge about its wares through special events and offers at its tasting rooms. It’s a clever marketing effort; enough so that another San Marcos-headquartered brewing company isn’t waiting for a governmental agency to institute an educational span in its honor. Enter, Mason Awareness Week, taking place August 28 to September 1.
Mason Ale Works, the in-house brewing operation of the 3LB Restaurant Group built within its Urge Gastropub brewpubs in Oceanside and San Marcos, is teaming with high-profile accounts throughout San Diego over a five-day span to increase imbibers’ consciousness of the brand. According to 3LB co-owner Grant Tondro, Mason Ale Works has been able to gain a good following in North County, but isn’t as relevant south of Miramar. So, they’re bringing the brand south via special events and promotions.
The week will kick off with a Monday steak night at University Heights’ Small Bar that, instead of featuring a keep-the-glass aspect, will allow patrons to keep a Mason-branded steak knife. Tuesday a beer-can koozie will be the keeper du jour at High Dive in Bay Park. Wednesday the Mason crew will return to Urge Common House in San Marcos for a “mini-Lebowski fest” marking the release of a “vegan White Russian beer” brewed in collaboration with Modern Times Beer. Thursday will see a keep-the-glass and cask-night combo at Kearny Mesa’s O’Brien’s Pub, followed by special bottle pours and custom t-shirts at Toronado in North Park.
Like many new local brewery owners, Tondro says opening a brewing company in the current, crowded marketplace is challenging. He says the number of slices of the pie are growing faster than the pie at this point, making it all the more important to differentiate one’s brand and beers, and fueling the decision to reach out in order to introduce themselves to San Diego beer drinkers.
This is the third in a series of four posts taking a look at some of the most promising brewing venues currently in the works around San Diego County. The first two examined spots in the eastern and western communities. Today, we switch our attention to North County and the Hops Highway.
Wild Barrel Brewing Co., San Marcos: Two ex-Stone Brewing employees are teaming up to produce a wide variety of beers steps from Stone’s original brewery (now home to Port Brewing and The Lost Abbey). Renowned beer-expect Bill Sysak is leading the charge while Bill Sobieski (formerly of Anaheim’s Hoparazzi) will do the brewing using a brewhouse procured from El Cajon’s since-closed URBN St. Brewing Co.
Click here to read more about this project
Horus Aged Ales, Oceanside: Creating a portfolio made up exclusively of barrel-aged beers is no easy feat, but it’s one Kyle Harrop is eager to attempt. And he’ll do it with a little help from his friends, namely brewers from all over the country, including local interests such as Abnormal Beer Co., Rip Current Brewing and fellow North County work-in-progress White Fence Brewing. This is a boutique brewery if there’s ever been one.
Click here to read more about this project
Ebullition Brew Works, Vista: While information on the beers that this long-time work-in-progress will debut are hard to come by, details uncovered about the environment they’ll be consumed within are promising. A stylish tasting room with plenty of bar space and a special beer-delivery system in which glasses are placed onto pop-up taps and filled from the bottom up will provide a pretty cool differentiator that doesn’t exist in any brewery in the county.
From the Beer Writer: You know that feeling when you arrive at a bar or a friend’s house and, before you can even say a word, you’re handed a beverage that you hastily take a sip of and instantly find yourself completely blown away by? Of course you do. It’s one of those magic moments beer-lovers live for: the exciting discovery of something brand new and exquisite. That happened to me last weekend at Dos Desperados Brewery. I arrived at that San Marcos establishment to help staff one of my Beer to the Rescue fundraising events and was greeted by a full pour of a lovely golden beer with a fluffy white head, Dos Desperados Nelson Lager. Happy to be there and off State Route 78, I dove right in…and fell in love. It was the perfect beer for the sunny day I was in the midst of—light in body yet big on hop and lager-yeast character in the nose and on the palate. The limestone and floral notes from the yeast dovetailed beautifully with vinous flavors from the Nelson Sauvin making up the beer’s entire hop-bill. It was simple yet special, so much that I could have spent hours drinking pint after pint, something that wouldn’t have been too tough given the beer’s 4.9% alcohol-by-volume stat. The recipe for this all-day pleaser (which, as good as it was, is only in its R&D phase) was developed with fellow San Marcos operation, Prodigy Brewing Company, with assistance from a noted lager expert at Mission Valley’s Gordon Biersch brewpub. I’m glad to report it will be on-tap and helping Beer to the Rescue tomorrow, and soon become a staple in Dos Desperados’ year-round portfolio.
From the Brewer: “Our Nelson Lager is a Prodigy Brewing, Gordon Biersch and Dos Desperados Brewery collaboration for Beer to the Rescue that benefits the Lupus Foundation of Southern California. A special thanks goes out to Dean Rouleau and Doug Hasker for this Czech-style lager with rich, crisp maltiness and freshly crushed gooseberry flavor—think Sauvignon Blanc grapes from New Zealand, which come care of the Nelson Sauvin hops we used.”—Steve Munson, Owner & Brewmaster, Dos Desperados Brewery