Each June, San Marcos’ Rip Current Brewing Company uses Rip Current Awareness Week, a seven-day period designated by the National Oceanic and Atmospheric Administration, as an opportunity to raise public knowledge about its wares through special events and offers at its tasting rooms. It’s a clever marketing effort; enough so that another San Marcos-headquartered brewing company isn’t waiting for a governmental agency to institute an educational span in its honor. Enter, Mason Awareness Week, taking place August 28 to September 1.
Mason Ale Works, the in-house brewing operation of the 3LB Restaurant Group built within its Urge Gastropub brewpubs in Oceanside and San Marcos, is teaming with high-profile accounts throughout San Diego over a five-day span to increase imbibers’ consciousness of the brand. According to 3LB co-owner Grant Tondro, Mason Ale Works has been able to gain a good following in North County, but isn’t as relevant south of Miramar. So, they’re bringing the brand south via special events and promotions.
The week will kick off with a Monday steak night at University Heights’ Small Bar that, instead of featuring a keep-the-glass aspect, will allow patrons to keep a Mason-branded steak knife. Tuesday a beer-can koozie will be the keeper du jour at High Dive in Bay Park. Wednesday the Mason crew will return to Urge Common House in San Marcos for a “mini-Lebowski fest” marking the release of a “vegan White Russian beer” brewed in collaboration with Modern Times Beer. Thursday will see a keep-the-glass and cask-night combo at Kearny Mesa’s O’Brien’s Pub, followed by special bottle pours and custom t-shirts at Toronado in North Park.
Like many new local brewery owners, Tondro says opening a brewing company in the current, crowded marketplace is challenging. He says the number of slices of the pie are growing faster than the pie at this point, making it all the more important to differentiate one’s brand and beers, and fueling the decision to reach out in order to introduce themselves to San Diego beer drinkers.
Before Ballast Point Brewing was a company capable of commanding decuple figures, before it grew into San Diego County’s largest brewery and one of the biggest beer-producers in the country, before there even was a brewery called Ballast Point, there was Home Brew Mart (HBM). That Linda Vista hobby shop—one of the first to grace America’s Finest City—opened quietly in 1992 and, over the following quarter-century, has ignited a fire for recreational fermentation within a great many ale-and-lager neophytes. That includes individuals who now own breweries and brew professionally. Some of that contingent even worked for HBM in its early days. In celebration of the big two-five, Ballast Point is creating Family Reunion collaboration beers with those ex-employees as well as former BP brewers, an impressive assemblage of well-known, award-winning talent.
Several of the beers have already been released, while others are scheduled to be brewed in time for them to all be on-tap at HBM’s 25th anniversary event on September 24. The following is a breakdown of the collaborators, their creations and their past.
In an effort to increase its current employee base’s knowledge on the history of BP and its eldest venue, vice president Colby Chandler asked each collaborator to speak to present-day brewers about their time with the company, how it was then and how it prepared them to venture out on their own. Many said that making beer at such a fast-growing brewing company provided them wide-ranging experience as well as reference points for overcoming myriad obstacles. According to Chandler, many brewery owners, in particular, felt their time with BP made it much easier once they were working for themselves.
In addition to the HBM anniversary event, BP is also holding a series of beer-pairing dinners incorporating the aforementioned collaboration brews at HBM. The next will take place on August 24 and include five courses served with Swemiceros, Bay to Bay, Scripps Tease and various other BP beers. Chandler, Tweet, Stephens, LeBlanc and Ceniceros will all be in attendance.
The City of Encinitas has a history of staunch resistance toward beer manufacturers looking to set up shop within its boundaries. It’s where prestigious brewer Jeff Bagby (who has roots in Encinitas) and his wife initially sought to set up his acclaimed brewpub, Bagby Beer Company before a property that was much more attractive than the idea of embarking on Encinitas’ difficult permitting process led them to select Oceanside instead. The move has paid off as Bagby Beer’s opening fell in line with an overall food-and-beverage renaissance in Oceanside that has included establishment of several other brewing interests in the years since. Meanwhile, Encinitas is one of only four municipalities (out of 18 in San Diego County) without a single brewery in a county awash with local beer. (There was brewpub called The Red Kettle that operated along then First Street in the early-nineties, but it was very short-lived.) That will change to an extent, however, as the city is on track to welcome multiple brewery-owned tasting rooms.
Culture Brewing Company has a 1,048-square-foot tasting room in the works. That spot is scheduled to open at 629 South Coast Highway on August 12. The smallish nature of that venue seems to have been key in getting approval from the City’s Planning Commission, which granted the Solana Beach-based business permit approval in January.
When approached by Point Loma-based Modern Times Beer about a vastly larger satellite project—a space capable of holding approximately 150 people at a time—the commission stiffened once more. So much so that Modern Times put out an email blast to its consumers asking them to come to a City meeting held last week to voice their support for the project and help sway the Planning Commission’s vote. A substantial number of fans attended, vocally going toe-to-toe with Encinitas residents opposing the project. In the end, it would seem that maneuver resulted in Modern Times gaining the razor-thin voting edge that will lead to the permit approval they so desperately coveted. Located at 470 South Coast Highway across from the iconic La Paloma Theatre, that venue is estimated to open next year.
Further north in Leucadia (which is within and under the jurisdiction of the City of Encinitas), Miramar-based Saint Archer Brewery aims to install a tasting room in a space between beer bar The Regal Seagull and Surfy Surfy surf shop. If approved, it will be the first satellite venue from the macro-beer interest, which was purchased by MillerCoors in 2015 after just over two years in business. The newest of the proposed brewery-owned ventures in Encinitas, it has yet to inspire as much concern from the City or its residents as Culture and Modern Times. Instead, the main opponents are from craft beer fans who eschew Big Beer and the recent string of craft acquisitions.
It would seem City officials take cues from their constituents when attempting to defend their community from beer manufacturers. There is a vocal percentage of Encinitas citizens who are concerned that their city, particularly the commercial stretch of Coast Highway in the downtown core, is over-saturated with alcohol-centric hospitality venues. That is a matter of opinion, but even if one shares that point of view, City government permitted those booze businesses in the first place, including a wine-making facility, Solterra Winery and Kitchen, not far from Saint Archer’s proposed location in Leucadia. If Encinitas’ portion of the 101 resembles Pacific Beach’s Garnett Avenue as the City and its people fear, it would seem that municipal government has no one but themselves to blame.
Veteran brewer Marty Mendiola’s Carmel Mountain-based Second Chance Beer Company will open a satellite tasting room in North Park later this year. Coming in at 1,820 square feet with 24 taps, capacity for roughly 100 people and an outdoor patio, the venue will be located at 4045 30th Street, steps north and across the street from iconic beer bar, Toronado San Diego.
Mendiola and company are excited to be a part of one of San Diego’s most vibrant and beer-centric communities. When asked about the potential challenges of competing in a neighborhood that’s home to ten breweries and brewpubs (Barn Brewery, Eppig Brewing, Fall Brewing, Home Brewing, Mike Hess Brewing, North Park Beer, Pariah Brewing, Poor House Brewing, San Diego Brewing, Thorn St. Brewery), and four tasting room-only facilities (Belching Beaver Brewing, ChuckAlek Independent Brewers, Modern Times Beer and Rip Current Brewing), they respond with a list of counter-balancing advantages.
The Second Chance team selected North Park over other brewery-dense areas like Miramar because it’s a more attractive and user-friendly destination. In addition to beer producers and sampling spaces, there are multiple craft beer bars such as the aforementioned Toronado, and many restaurants that support local breweries. North Park’s walkability makes it easy for patrons to visit multiple spots. Perhaps the only thing Mendiola is worried about is fracturing solid relationships Second Chance has with bars and eateries who might view their sampling space as competition.
“We are very thankful to the pioneers who established craft beer-centered bars and restaurants in the area. We have always enjoyed frequenting them,” says Mendiola’s wife and Second Chance chief legal officer Virginia Morrison. “In fact, mine and Marty’s first date was at The Ritual. We will continue to recommend them and work to make our tap-room a complimentary addition to North Park.”
The opportunity to reach a large new group of potential customers skewing to wildly different demographics than those in Carmel Mountain is the prime motivation in joining the North Park fold. Serving their clientele at the source is a key part of Second Chance’s philosophy. They are currently awaiting progress on the North 40 project that will provide the company a third venue in Carlsbad. Delays in that collective farm-to-table initiative allowed Second Chance the opportunity to explore additional expansion options.
The North Park tasting room will likely open to the public in August or September. Like its Carmel Mountain predecessor, it will offer a second chance at glory to previously used, reclaimed materials. The company intends to retain the services of an interior designer to further ensure the new spot sports a look that will appeal to North Park’s mix of residents and visitors.
In the beverage-industry, they say it takes until March for beer-consumption to rebound to normal levels after the holidays. Good thing San Diego’s beer-slingers didn’t get that memo, because February is jam-packed with a broad array of fun events celebrating local ales and lagers. Check out these standout events, and see a full list on our events page.
February 4 | Sour Saturday & Fourth Anniversary: Squeeze into one of the smallest but coolest beer-bars in San Diego for the ale-equivalent of an acid-drop. Cast your line and reel in a variety of sour beers tapped in celebration of this pier-mounted saloon, eatery and bait-and-tackle shop. | Fathom Bistro Bait & Tackle, 1776 Shelter Island Drive, Shelter Island, 10 a.m.
February 4 | National 2×4 Day: Wyoming-based Melvin Brewing is tapping its award-winning 2×4 imperial IPA (it’s taken top-honors at the World Beer Cup, Great American Beer Festival and multiple Alpha King Challenges) across the country, and Hamilton’s Tavern is where you can taste it and other Melvin hop-bombs. | Hamilton’s Tavern, 1521 30th Street, South Park, 12 p.m.
February 11 | Brewbies Festival: Brewers from throughout Southern California will not only show up in-force to help raise funds for the Keep A Breast Foundation, many of them will bring creatively crafted, pink-hued beers brewed especially for this fest, one of the best in our county each year. | Bagby Beer Company; 601 South Coast Highway; Oceanside; VIP: 12 p.m., General Admission: 1 p.m.
February 11 | Carnival of Caffeination: Like beer? Like coffee? Like beer and coffee infused into a buzzworthy beverage? Then head to this fest celebrating all you hold sacred via top-quality beers from breweries plucked from around the country, and watch as stimulants and depressants go head-to-head! | North Promenade; 2848 Dewey Road; Point Loma; VIP: 11 a.m., General Admission: 12 p.m.
February 18 | Winter Brew Fest: Because winter in San Diego is pretty much like every other season in San Diego from a weather standpoint, this night-time fest won’t center around brawny stouts and strong ales. Come expecting an array of all styles, including SD’s sun-ready IPAs. | San Diego Hall of Champions; 2131 Pan American Plaza; Balboa Park; VIP: 6 p.m., General Admission: 7 p.m.
February 25-26 | 10th Anniversary Beer Fest: For a decade, SD TapRoom has gone big in the bday department, throwing suds-soaked parties over multiple days. The big 1-0 will be no different thanks to 100 specialty beers, including Pliny the Younger and venue-exclusive Boxcar Speedway. | SD TapRoom, 1269 Garnet Avenue, Pacific Beach, Times Vary