This is the last post in a four-part series examining work-in-progress brewery projects throughout San Diego County. Our last stop finds us in the western expanses, a region with strong and varied interests in the works. Check them out and, if you missed any of our other tours, take a look at upcoming projects in the south, north and east regions.
Gravity Heights | 9920 Pacific Heights Boulevard, Sorrento Mesa: It will take the better part of a year to get this brewpub project built, but it has some star power behind it. The project belongs to Arturo Kassel, the restaurateur behind Whisknladle and the Prepkitchen eateries, and figures to be smart, stylish and sustainable. When searching for someone to mastermind brewing operations he went straight to Skip Virgilio, the original owner of AleSmith Brewing who devised many of that company’s award-winning recipes. This should prove a solid opportunity for a return to the local beer scene.
Latchkey Brewing Company | 1795 Hancock Street, Five Points: Headed by a brother-in-law duo bit by the brewing bug, this will be the sixth business to give brewing at Mission Brewery Plaza post-Prohibition a go after taking over the existing production facility and tasting room from Carlsbad-bound Acoustic Ales Brewing Experiment. The factor of this interest that inspires the most hope is the fact a brewer with experience garnered at Ballast Point Brewing will be heading the ale-and-lager making. Look for this biz to debut in spring of next year.
Attitude Brewing Company | 1985 National Avenue, Barrio Logan: Many are the beer businesses aiding in Barrio Logan’s renaissance. To date, they’ve been existing companies, but this will be the first to debut there. Its headquarters will be a combination brewery and eatery offering gourmet wraps, burgers and more. The ultimate goal is for house beers to eventually be distributed throughout San Diego as well as across the border in Mexico. It’s a lofty aspiration, but one that’s time has come with cross-border beer-appreciation at an all-time high.
Many are the local entrepreneurs who have fallen in love with the idea of brewing at the historic Mission Brewery Plaza. Located in the City of San Diego’s Five Points neighborhood, it is easily accessible from Little Italy, Old Town, Mission Hills, Hillcrest and Point Loma, and a stone’s throw from San Diego International Airport. Numerous interests have called it home: Mission Brewery, Five Points Brewing Company, New English Brewing Company, Coronado Brewing Company and its current resident, Acoustic Ales Brewing Experiment. The latter is on its way out, opting to move north to build a larger facility in Carlsbad, making way for a new business to make a home at this historic site, Latchkey Brewing Company.
Founded by brothers in law with a dream, and now a brewery, Latchkey is in a holding pattern while Acoustic completes work on its future North County facility, but is hoping to debut to the public in spring of 2018. They figure taking over the brewery should be relatively simple given the turnkey nature of things. There is a chance the two businesses may actually share the production component depending on how everything shakes out, which is important because Latchkey intends to brew and distribute out of the gate.
As far as the 3,000-square-foot tasting room, ownership wants to overhaul it so the venue is 100% Latchkey from a branding standpoint. This is likely to take a significant amount of time, especially considering the amount of updating the owners have planned. While they appreciate the classic industrial brick-and-timber architecture, they want to add a variety of modern, clean finishes. Aware of the hundreds of workers occupying the 50,000 square feet of office space making up the remainder of Mission Brewery Plaza, plus an attached apartment complex, they will also construct a full-scale kitchen so Latchkey can offer light breakfast, lunch, dinner and snack options as added enticements. Private event space will be offered as well.
Latchkey’s brewing team will be headed by a veteran who has worked at numerous established breweries. He and his brother-in-law plan to explore the lighter side of the beer spectrum, while also satiating San Diegans’ thirst for hop-forward beers. Their portfolio of American and international styles will lead with American “banquet beer”, Japanese-, Mexican- and German-style lagers, plus session English-style ales, augmented by hoppy lagers and, of course, India pale ales. Those beers will be produced on a 15-barrel system feeding into 15- and 30-barrel fermenters and a mixed array of bright tanks.
When asked about the inspiration behind the company’s names, the owners say that they were latchkey kids in the ‘70s, but there’s more to it than that. While a typical latchkey kid comes home to an empty residence, these brewery owners to be say they are stepping outside the comfort zone of their careers to enter a new industry, unsupervised and left to their own devices. As they put it, that’s what makes the whole thing fun.
Yesterday, Mission Brewery owners Dan and Sarah Selis announced the launch of a stock-purchase campaign. Sale of stock will take place over a two-month window via online applications on the WeFunder site. With the exception of an ill-fated and illegal attempt by Kearny Mesa’s defunct Magnetic Brewing, this is the first time a San Diego-based brewery has explored a venture of this kind.
In the past, Mission Brewery was limited in the types of investors it could bring aboard by Securities and Exchange Commission regulations. Previously, investors needed to be accredited and possess a certain income and net worth, but Title III of the JOBS (Jumpstart Our Business Startups) Act, which went into effect May of last year, allows the Selises to entertain applications from the general public. The Selis’ investment goal is $1 million, and the minimum investment individuals may make is $200. Beyond the minimum, WeFunder calculates the amount each investor may invest based on their income and net worth.
“Investing in Mission Brewery doesn’t just help the brewery, but it gives San Diegans the chance to become a part of the local San Diego beer scene as more than just a consumer or homebrewer,” says Dan Selis. “Most beer lovers dream of opening a brewery. I was homebrewing for about 25 years before I started Mission Brewery. Now, people can have the chance to make becoming part of a brewery a reality and own a piece of Mission Brewery.”
Mission Brewery opened in 2007 as a resuscitation of a San Diego beer-making brand originally established in 1913. That operation closed in 1920 at the onset of the Prohibition Era. For a time, its beers were produced in the historic Mission Brewery Plaza in the Five Points area of San Diego. Manufacturing now takes place in another historically significant location, the old Wonder Bread factory just east of Petco Park in downtown’s East Village area. Mission’s production for 2017 is projected to reach roughly 18,000 barrels, and its beers are currently distributed in six states: California, Arizona, Colorado, Hawaii, North Carolina and Pennsylvania.