From the Beer Writer: If there’s any gringo brewer that’s going to do right by both San Diego and Baja, it’s Ryan Brooks. He has lived a cross-cultural life, residing in Tijuana and working with brewers spanning as far east as Mexicali, soaking up the cross-border brewing culture along the way. Brooks is so enamored with the exciting things happening in his adopted region’s brewing scene that his new business, SouthNorte Beer Company (a spin-off brand of parent-operation Coronado Brewing Company), aims to celebrate the flavors and ingredients of Mexico along with the personal brewing heritage he amassed in Southern California. A key component to doing so is forging a flagship Mexican-style lager, and Brooks has done so with SouthNorte Sea Señor. Rather than rely on bells, whistles and adjuncts to add extra character, this inaugural 4.5% alcohol-by-volume offering is as true-to-form as it gets, relying on traditional ingredients to produce a crystal-clear, clean and incredibly refreshing beer. Tinged with the slightest bit of sweetness and complimentary herbal notes (think thyme and marjoram), it has what it takes to serve as an ambassador to the glories of craft beer for Latinos, who until recently, haven’t been marketed to all that well nor given much reason to give locally produced ales and lagers a shot. That changes here and now. Viva la revolución de la cerveza artesanal!
From the Brewers: “Sea Señor is the flagship beer that really kickstarted the idea of SouthNorte Beer Co. I was experimenting with the flavors and ingredients of Mexico, and brewing my take on a Mexican lager. I wanted something refreshing and easy to drink—like the beers I was enjoying in Baja—but brewed locally with quality ingredients. I use crisp pilsner malt and a classic yeast strain to get the smoothness typical of the style, but with a fuller flavor. We use European Noble hops at low hopping rates so the beer is balanced but not overly bitter. We then lager for three weeks so the beer is incredibly smooth and goes down easy, whether it’s by the pool or over a meal with friends. I’m excited for people to experience what SouthNorte is all about. Sea Señor is just the first of what’s to come—I am so inspired by our border culture and I can’t wait to brew recipes that showcase our ‘crossroads of cultures’ style.”—Ryan Brooks, Founder/Head Brewer, SouthNorte Beer Company
Kurt Bach began homebrewing with his friends in 1983 in Portland, Oregon. They may or may not have been of legal drinking age at the time, but they kept at the hobby until they were…and far beyond. Fifteen years ago, Bach really wanted to open a brewery in The Beaver State, but he felt it was too saturated. There were 50 breweries in Oregon at the time, with roughly 10 opening each year. Fast-forward and there are now more than 230 breweries there. He kicks himself regularly. But instead of wondering what could have been, Bach, now a San Diego resident, is finally in the process of building his passion project, Attitude Brewing Company, at the Mercado Del Barrio development at 1985 National Avenue in Barrio Logan. He says it was “now or never.”
Specifics such as system size, cellar capacity and exact styles are still being worked out, but Bach has a lot in store for his 4,500-square-foot space. In addition to the brewing component, Bach is installing a quick-service food venue called Attitude Gourmet Wraps, Burgers and Beers. It will be the first of several planned locations for that eventual chain, all of which will serve beers produced at the Barrio Logan progenitor. Those beers will combine American and Mexican suds sensibilities with the goal to someday distribute them in Mexico. Bach sees Barrio Logan as the perfect neighborhood to base this sort of cross-cultural operation, but there are many other positives that drew Bach to Mercado Del Barrio. Chief among them were its accessibility to freeways and an abundance of parking. A five-story parking garage will be available to patrons directly across the street.
Bach has participated in many brew days at professional breweries over the years, doing it for both joy and education, but he is particularly excited to mash in on his own system. He remembers the “cool guy at the party” effect beer had for him back in those maybe-legal days, and hopes to build a warm, down-to-earth place where employees make customers feel like the cool ones. That feeling will also be available to go care of crowlers. Attitude is currently on-track for a December soft opening.
Many know Ryan Brooks for his work as brewmaster at Coronado Brewing Company. During his tenure, that interest has won numerous awards, including Champion Mid-Size Brewing Company at the 2014 World Beer Cup. That’s dream-come-true territory, but Brooks isn’t finished dreaming. He’s about to realize another long-held aspiration—opening his own brewery. The name of that business will be SouthNorte Beer Company, and it’s scheduled to debut this summer.
Brooks will get by with a little help from his friends, most ostensibly his family at Coronado Brewing. That company’s founders, brothers Ron and Rick Chapman, are key investors and that’s where the initial brewing of SouthNorte’s beers will be done (the search is on for a separate facility to house the business). But he’ll also garner inspiration from friends he’s made spending a great deal of time exploring the craft-brewing culture south of the border. As the name implies, SouthNorte will combine elements of Mexico’s burgeoning beer scene with the craft culture here in San Diego. A press release describes the business as “an American brewery that blends the rustic flair of Mexico with the art of San Diego craft brewing.” Brooks sees pulling from two cultures as a way to extract the best from both and end up with the finest end-result.
In the course of my reporting on the San Diego brewing industry, I have met a number of brewers from Baja locales including Tijuana, Ensenada and Mexicali. Nearly all of them have mentioned receiving assistance, tutelage or encouragement from Brooks. He is something of a cult figure down there who has forged many legitimate friendships during innumerable cross-border visits. Few would be better suited to bring this intercultural vision to life and it should be exciting to watch…and taste.