From the Beer Writer: A few years back, I headed the Naming Committee at Stone Brewing. This was at a time when that company was releasing more beers per year than at any time in its 20-year history. New beers need new names and while there is always a certain amount of fun in developing monikers, these days that process is downright challenging, particularly if you’re coming up with a call-sign for a hoppy beer. With thousands on the market, nearly everything has been done…and many of the names have been trademarked. Many were the moments at Stone where we had brainstorms; short-lived a-ha moments that were quickly killed by Internet searches revealing we’d been beaten to the punch for a potential beer name. Puns are the most popular outlet for aspiring hoppy-beer namers and most play off words like “hop”, “dank”, “pine” and, these days, “hazy”. Rather than beat their heads against a brick wall etched with trademarked names, the folks at Carmel Mountain’s Second Chance Beer Company have settled on a clever solution, releasing a series of hop-driven beers under the catchall handle “Clever Hoppy Name”. The series started with a pale ale and moved on to an IPA followed by a rye-infused IPA that is the current Beer of the Week: Second Chance Clever Hoppy Name #3. Infused with just enough rye to add complexity that goes beyond a standard San Diego-style IPA, but not enough to render the beer a spice-bomb, numero tres allows a citrus-rich hop-bill to shine through on the palate. And thanks to balance and its 7% alcohol-by-volume figure, one can enjoy three of number three while pondering what Second Chance has in store for number four.
From the Brewers: “Clever Hoppy Name #3 is part of our Revolving Hop Series. We started this series to allow myself and our brewers the freedom to make a new hoppy beer every batch. We have a lot of great hop varieties, and it is a shame to not try different combinations and amounts. Sometime we even play with the dry-hopping technique or the amount of time the hops spend in the beer to see what will happen, always in pursuit of getting that perfect extraction of hop flavor and aroma! Number three is a rye IPA. Rye has always been an interesting ingredient for me, as it can come on strong if overused. But in the right amount, it can impart a great, rich and spicy malt character that can play really well with lots of hops. We used Amarillo, Citra and Centennial hops in this beer to impart citrus and tropical fruitiness, a perfect match to the rye. As my wife (fellow Second Chancer Virginia Morrison) would say: ‘It tastes like sunshine!’ As I sip on one while writing this, I have to agree.”—Marty Mendiola, Co-Founder & Brewmaster, Second Chance Beer Company
Veteran brewer Marty Mendiola’s Carmel Mountain-based Second Chance Beer Company will open a satellite tasting room in North Park later this year. Coming in at 1,820 square feet with 24 taps, capacity for roughly 100 people and an outdoor patio, the venue will be located at 4045 30th Street, steps north and across the street from iconic beer bar, Toronado San Diego.
Mendiola and company are excited to be a part of one of San Diego’s most vibrant and beer-centric communities. When asked about the potential challenges of competing in a neighborhood that’s home to ten breweries and brewpubs (Barn Brewery, Eppig Brewing, Fall Brewing, Home Brewing, Mike Hess Brewing, North Park Beer, Pariah Brewing, Poor House Brewing, San Diego Brewing, Thorn St. Brewery), and four tasting room-only facilities (Belching Beaver Brewing, ChuckAlek Independent Brewers, Modern Times Beer and Rip Current Brewing), they respond with a list of counter-balancing advantages.
The Second Chance team selected North Park over other brewery-dense areas like Miramar because it’s a more attractive and user-friendly destination. In addition to beer producers and sampling spaces, there are multiple craft beer bars such as the aforementioned Toronado, and many restaurants that support local breweries. North Park’s walkability makes it easy for patrons to visit multiple spots. Perhaps the only thing Mendiola is worried about is fracturing solid relationships Second Chance has with bars and eateries who might view their sampling space as competition.
“We are very thankful to the pioneers who established craft beer-centered bars and restaurants in the area. We have always enjoyed frequenting them,” says Mendiola’s wife and Second Chance chief legal officer Virginia Morrison. “In fact, mine and Marty’s first date was at The Ritual. We will continue to recommend them and work to make our tap-room a complimentary addition to North Park.”
The opportunity to reach a large new group of potential customers skewing to wildly different demographics than those in Carmel Mountain is the prime motivation in joining the North Park fold. Serving their clientele at the source is a key part of Second Chance’s philosophy. They are currently awaiting progress on the North 40 project that will provide the company a third venue in Carlsbad. Delays in that collective farm-to-table initiative allowed Second Chance the opportunity to explore additional expansion options.
The North Park tasting room will likely open to the public in August or September. Like its Carmel Mountain predecessor, it will offer a second chance at glory to previously used, reclaimed materials. The company intends to retain the services of an interior designer to further ensure the new spot sports a look that will appeal to North Park’s mix of residents and visitors.