When Little Miss Brewing was putting its business plan, that road map was unlike those of other fermentation-based entrepreneurs in San Diego County. A brewery with a Type 23 license may apply for duplicate licenses to open additional retail venues, something numerous operations do via satellite tasting rooms. Little Miss owners Greg and Jade Malkin decided early on to make their satellites the workhorses of their business. At first, they weren’t even going to install a tasting room at their Miramar headquarters, instead saving that space exclusively for production. A number of obstacles and delays forced them to change their mind at the eleventh hour and construct a tasting room in Miramar during the week leading up to their debut last summer. But on Thursday, June 8 the first of their two work-in-progress satellites will debut at 3514 Adams Avenue in Normal Heights, transforming the company into what the Malkins envisioned when they decided to enter the San Diego brewing scene.
Little Miss’ branding revolves around fun, games…and World War II. It’s not the most natural pairing, but a visit to the Miramar tasting room is sort of like hitting up the USO; cinder blocks, munitions containers and military posters let you know where you are, but the overarching mood is one of jovial relaxation. The idea with each of the satellites is to assign them an individual thematic inspired by one of the US’ WWII Allies.
An upcoming tasting room in Ocean Beach will give a nod to France, while its Normal Heights predecessor will honor the United Kingdom. That thematic is driven home by a Union Jack flag painted on the ceiling, British wartime propaganda posters painted on the walls and an outdoor mural by local artist, Leroy Davis. Another local, Kelly Hutchison, will also have pinup paintings on display, bringing in a bit of ’40s-era Americana, while the spirit of the neighborhood will come in care of a giant picture of Winston Churchill dressed as a hipster.
The 1,000-square-foot Normal Heights space has a bar-top made from bullet casings giving way to a vintage cash register and 16 taps dispensing Little Miss beers. On the recreation front, the venue has board and card games, Jenga, dart boards and four televisions. It will be open from noon to 10 p.m. Monday through Thursday, Saturdays from noon to midnight and Sundays from noon to 8 p.m. Sites have not been selected for future satellite tasting rooms, but the Malkins say the next Allied country they select will likely be the former Soviet Union.
Last year, Little Miss Brewing debuted in Miramar. Though the brewery has a tasting room built into it, that wasn’t part of the original business-plan. Owners Jade and Greg Malkin, bar-owner transplants from Arizona, intended to keep that purely a production-facility and construct satellite tasting rooms with an activity-fortified bar atmosphere in which to introduce their beers to the public at-large. The couple is currently at work on the first two of those venues, which are located in Normal Heights and Ocean Beach. We recently spoke with Jade to get a better idea of what to expect when those spots open later this year. Read more »
From the Beer Writer: Having written about beer for as long as I have and during such an adventurous stretch in American brewing history, it’s rare to come across something completely new. Often, such first-of-their-kind creations incorporate exotic fruits or outlandish yeast strains, but a recent oddity was based off very traditional brewing ingredients. That creation is Little Miss Hoperation Overlord, a double India pale ale with flaked oats folded into its malt bill. Brewed by Miramar newcomer Little Miss Brewing, its an IPA that features added mouthfeel in a county known for going as light as possible where malt-body is concerned with this beer-style. Admittedly, it in no way resembles a “San Diego IPA”, but in a day and age of imitation, it’s refreshing to have something not only different, but darn good. A modern-hop bill bring delicious flavors of mango, peach and candied lemon to the party, while the malt bill gives this concoction a copper appearance, brown-sugar nose and burnt caramel undertones. The viscosity provided by the oats helps convey all of that character in a smooth and even fashion. And at 8.5% alcohol-by-volume, it comes in low for a double IPA, but that’s just fine, as this is a beer you’re likely going to want to enjoy two of, anyway. And soon it’ll be available at a pair of WIP Little Miss tasting rooms in Normal Heights and Ocean Beach, the latter of which will be the fifth such space to debut on Newport Avenue between Cable Street and Sunset Cliffs Boulevard.
From the Brewer: “We had been planning on making a double IPA and San Diego Beer Week seemed as good of a time as any to debut it. When formulating the recipe, we decided to use oatmeal, mostly because we couldn’t think of too many imperial IPAs that use it, and also because we thought the oatmeal would take a normally big, aggressive, hoppy beer and mellow it out a little bit, creating a deceptively smooth beer. For the hops, we used Citra, Mosaic and Nugget. We wanted to showcase the fruity, citrusy, floral qualities of those hops. It wasn’t necessarily a beer that we intended to have on full-time, but the reaction to it has been overwhelmingly positive and it has quickly become one of our best-sellers, so it will stay on as long as everyone wants it.”—Joe Lisica, Head Brewer, Little Miss Brewing