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Posts Tagged Hess Brewing

San Diego’s satellite tasting room projects

Apr 19

The future home of Little Miss Brewing’s tasting room in OB (three doors down from Culture Brewing’s satellite)

Breweries make the best margin by far when selling their beer in their taprooms. With a county expansive as San Diego, getting customers to a single location can be a challenge, but the satellite tasting room model—one where a brewery opens a non-brewing sampling space in a geographically removed community—has proven quite successful in helping brewing companies reach new customers, move inventory and generate additional revenue. Many satellites have been sent into orbit throughout the county in recent years, and quite a few are in different states of planning at present. Here is a breakdown of such projects by the neighborhoods they may someday call home.

Bay Park: As announced earlier this week, Grantville-based Benchmark Brewing Company has signed a lease on a space. The family-run business had been exploring the prospect of opening a satellite in Oceanside, but ultimately decided to stay within the City of San Diego.

Carlsbad: A collective of artisans will someday share space with crops of produce, wine grapes and hops at the North 40 development. Numerous tenants have been reeled in over the past two years (and many have walked away), but Miramar’s AleSmith Brewing Company and Carmel Mountain’s Second Chance Beer Company are signed up, with the former hoping to sell house-made cheese with its beer.

Chula Vista: Fresh off the high of moving into Twisted Manzanita Ales’ former production brewery (and distillery) in Santee, Groundswell Brewing Company is working to open a sampling space on downtown Chula Vista’s main drag, Third Avenue…right across the street from soon-to-debut Thr3e Punk Ales Brewing Company.

Encinitas: Though a community that’s openly resisted brewery-owned venues, this beachy berg has two breweries slogging against the tide for space on Coast Highway 101: Point Loma’s Modern Times Beer Company (across from La Paloma Theatre) and Solana Beach’s Culture Brewing Company (next to Bier Garden of Encinitas).

Marina District: Developers have spent the better part of the past year curating a list of breweries to share space at The Headquarters at Seaport Village. Planned as a central courtyard surrounded by six identical yet uniquely appointed brewery tasting rooms, it has proven challenging for a variety of reasons, but would create a concept unique to San Diego.

Normal Heights: Longtime craft-beer champion Blind Lady Ale House will soon have some sudsy company in their ‘hood care of Miramar-based Little Miss Brewing, which is hard at work on two fun-and-games equipped tasting rooms within San Diego proper.

North Park: Another interest with two satellites in the works is Second Chance, who recently revealed plans to open a tasting room on 30th Street in North Park, across the street from popular beer-bar Toronado and doors down from the site of Ritual Kitchen, which announced last week that it will soon shut its doors after 10 years in business.

Ocean Beach: Little Miss Brewing’s other upcoming satellite will join the county’s most tasting room-dense community, on the same block as Belching Beaver Brewery, Culture, Helm’s Brewing Company and Kilowatt Brewing Company; and a short walk from OB Brewery and Pizza Port OB; and a quick drive from Mike Hess Brewing Company’s sampler.

Pacific Beach: Downtown’s Mission Brewery is geared to cash in on partygoers’ thirst for beer, installing a tasting room on Garnet Avenue where it intersects with Gresham Street. PB is currently without a brewery satellite after Twisted Manzanita’s closed down when the company folded last year.

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Second Chance Beer building North Park tasting room

Mar 13

Veteran brewer Marty Mendiola’s Carmel Mountain-based Second Chance Beer Company will open a satellite tasting room in North Park later this year. Coming in at 1,820 square feet with 24 taps, capacity for roughly 100 people and an outdoor patio, the venue will be located at 4045 30th Street, steps north and across the street from iconic beer bar, Toronado San Diego.

Mendiola and company are excited to be a part of one of San Diego’s most vibrant and beer-centric communities. When asked about the potential challenges of competing in a neighborhood that’s home to ten breweries and brewpubs (Barn Brewery, Eppig Brewing, Fall Brewing, Home Brewing, Mike Hess Brewing, North Park Beer, Pariah Brewing, Poor House Brewing, San Diego Brewing, Thorn St. Brewery), and four tasting room-only facilities (Belching Beaver Brewing, ChuckAlek Independent Brewers, Modern Times Beer and Rip Current Brewing), they respond with a list of counter-balancing advantages.

The Second Chance team selected North Park over other brewery-dense areas like Miramar because it’s a more attractive and user-friendly destination. In addition to beer producers and sampling spaces, there are multiple craft beer bars such as the aforementioned Toronado, and many restaurants that support local breweries. North Park’s walkability makes it easy for patrons to visit multiple spots. Perhaps the only thing Mendiola is worried about is fracturing solid relationships Second Chance has with bars and eateries who might view their sampling space as competition.

“We are very thankful to the pioneers who established craft beer-centered bars and restaurants in the area. We have always enjoyed frequenting them,” says Mendiola’s wife and Second Chance chief legal officer Virginia Morrison. “In fact, mine and Marty’s first date was at The Ritual. We will continue to recommend them and work to make our tap-room a complimentary addition to North Park.”

The opportunity to reach a large new group of potential customers skewing to wildly different demographics than those in Carmel Mountain is the prime motivation in joining the North Park fold. Serving their clientele at the source is a key part of Second Chance’s philosophy. They are currently awaiting progress on the North 40 project that will provide the company a third venue in Carlsbad. Delays in that collective farm-to-table initiative allowed Second Chance the opportunity to explore additional expansion options.

The North Park tasting room will likely open to the public in August or September. Like its Carmel Mountain predecessor, it will offer a second chance at glory to previously used, reclaimed materials. The company intends to retain the services of an interior designer to further ensure the new spot sports a look that will appeal to North Park’s mix of residents and visitors.

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Kilowatt Beer building OB tasting room

Sep 13

kilowatt_westKnown as much for its clever lighting design as its avant-garde beers, Kearny Mesa-based Kilowatt Beer is looking to bring both to the popular seaside community of Ocean Beach with a satellite tasting room being constructed under the internal project-name, Kilowatt West (1875 Cable Street, Ocean Beach). Intended to be inviting to all, including children and pets, the space is scheduled to open in early-2017.

The 1,800-square-foot building was built in the 1950s and previously occupied by a motorcycle repair shop. Two glass roll-up doors will be installed in the front of the building, but that’s where Kilowatt West’s adherence to the common tasting-room model will cut off. The back area, where repair bays were once located, will be converted into a lounge area with both permanent and rotating black-light installments. Co-owner Steve Kozyk envisions it as “black-light basement meets psychedelic art gallery.” The lounge area will be curated by a trio from The Ancient Gallery art-collective. Kozyk, a veteran of the illumination trade, will install the black-lights and some of his own kinetic art.

As far as design goes, the Kilowatt team will stay true to the original architecture and feel of the building to avoid being too much like the rapidly growing number of tasting-only brewery venues in the county. While the back-end will be purposely dark to allow the art to shine, the front area will be made bright thanks to natural light. That said, it will feature a number of interesting light fixtures courtesy of Kozyk. The tasting room will be outfitted with 20 taps, with the ability to add more should demand dictate a line expansion.

Located near the intersection of Newport Avenue and Cable Street, it will be very near existing offshoot sampling spaces for Culture Brewing Company and Helm’s Brewing Company. And just down the street is the newly opened OB Brewery and Pizza Port’s six-year-old OB brewpub. Kozyk is aware of the recent tasting-room boom in OB (which includes an existing venue from Mike Hess Brewing and a soon-to-debut spot from Belching Beaver Brewery), but says he actually chose this quirky community because it suits Kilowatt’s personality. It would seem black-lights and kinetic art will go well with neighbors like Stuff 2 Puff, tattoo parlors and certain “medicinal” outlets.

To help with construction and design of the tasting room, Kilowatt is launching a crowdfunding campaign via Indiegogo, which can be viewed here.

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July Events Sampler Flight

Jun 30

hopconWhen the summer-sun and temperatures are both high, the time is right for quenching one’s thirst for both beer and good times. There’s no shortage of either to partake in this month, so take a gander at some of these premier events, then search our full events page for even more sudsy fun in the sun.

July 20 | Hop-Con 4.0: It’s a bird, it’s a plane…no, it’s nerds of all types (but mostly the comic, sci-fi and beer variety) will descend on the outdoor portion of Stone Brewing’s Liberty Station brewpub. Some will don capes, tights, masks and other Comic-Con-esque regalia, but all will indulge in special beers (including this year’s high-ABV w00tstout), food pairings, retro-arcade games and orations from celebrity guests. | Stone Brewing World Bistro & Gardens – Liberty Station, 2816 Historic Decatur Road, #116, Point Loma, 8 p.m.

July 23 | Christmas in July: The monastic theme of San Marcos’ The Lost Abbey extends to the generosity of the souls within. Each year, the brewery releases bourbon barrel-aged versions of its imperial stout, Santa’s Little Helper, pitch a “giving-tree” and hold a toy-drive benefiting underprivileged kids. Stock up on nice-insurance then visit the on-site Santa with your wish-list. | The Lost Abbey, 155 Mata Way, Suite 104, San Marcos, 11 a.m.

July 23 | Heroes Brew Craft Beer Festival: Apparently, dressing up like comic-book and blockbuster movie characters is the thing to do come July, because this is the second beer-festival (see Hop-Con above) where it’s part of the game-plan. Come ready to rid the festival site of ales and lagers from more than 40 different breweries. Then consult the true heroes—Uber drivers.  | Waterfront Park; 1600 Pacific Highway; Downtown; 2:30 p.m., General Admission: 3:30 p.m.

July 23 | San Diego Brew Fest: Six years in and this fest is still Cushing it. Forgive and (hopefully) forget this terrible pun based on the street upon which this event will take place, and head out to yet another Liberty Station-based suds rally featuring dozens of beers ranging in origin from ultra-local to international. A variety of food-trucks will be on hand to lend extra locavorian appeal. | Ingram Plaza at Liberty Station, 2640 Cushing Rd., Point Loma, 12 p.m.

July 30 | Hess Fest: Mike Hess of—you guessed it—Mike Hess Brewing Company has lots of friends in the beer-biz. Rather than horde them and their wares to himself, every year he invites them to set up tents and pour for his patrons at an epic block-party that doesn’t disappoint. Make a day of it and enjoy brews spanning from SoCal out to the Arizona Wilderness. (Get it?) | Mike Hess Brewing Company, 3812 Grim Avenue, North Park; VIP: 12:30 p.m., General Admission: 1 p.m.

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Meet Little Miss Brewing

May 9

littlemisslogo2Recently, word trickled to my neck of the social-sphere that long-time Green Flash Brewing Company brewer Joe Liscia had a new gig as the head fermentation specialist for a start-up venture. He’d spent the past five years working for San Diego County’s third-largest craft-brewery (preceded by four years at Oggi’s in Carmel Mountain Ranch and a prior stint helping out Green Flash’s bottling line in 2007), but like many brewers, had dreams of heading his own operation. That opportunity was presented to him in the form of Little Miss Brewing (7949 Stromesa Court, Suite Y, Miramar).

Located a skootch north of Mikkeller Brewing San Diego, AleSmith Brewing Company and Mike Hess Brewing Company’s original nanobrewery, Little Miss has secured a 4,700-square-foot facility. But despite it being somewhere geographically advantageous from a beer-touring perspective, don’t plan on stopping by. This will be a production-only site. Eventually, the familial owners (who own multiple bars), Valerie Fuller, Greg and Jade Malkin, hope to open the brewery to visitors, but their immediate plan is to set up tasting rooms throughout San Diego proper. Those sampling venues are projected to be between 800 and 1,500 square feet and equipped with fun activities (think projector-screen Nintendo, life-size kid’s classics, card and board games).

Liscia plans to begin brewing in five weeks and says a significant portion of his portfolio will be “transitional beers”; the type that non-craft people can get their heads around while developing a taste for something more complex. There will also be an India pale ale (of course) as well as some barrel-aged offerings scheduled for release down the road. These beers will be produced on a 15-barrel steam system and cellared in seven 15-barrel fermenters plus a single 20-barrel tank. Liscia projects Little Miss to produce roughly 1,500 barrels in its first full year, then aim for steady, gradual increases each following year. But the intention with this miss is to stay little (no more than 20 employees).

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