Breweries make the best margin by far when selling their beer in their taprooms. With a county expansive as San Diego, getting customers to a single location can be a challenge, but the satellite tasting room model—one where a brewery opens a non-brewing sampling space in a geographically removed community—has proven quite successful in helping brewing companies reach new customers, move inventory and generate additional revenue. Many satellites have been sent into orbit throughout the county in recent years, and quite a few are in different states of planning at present. Here is a breakdown of such projects by the neighborhoods they may someday call home.
Bay Park: As announced earlier this week, Grantville-based Benchmark Brewing Company has signed a lease on a space. The family-run business had been exploring the prospect of opening a satellite in Oceanside, but ultimately decided to stay within the City of San Diego.
Carlsbad: A collective of artisans will someday share space with crops of produce, wine grapes and hops at the North 40 development. Numerous tenants have been reeled in over the past two years (and many have walked away), but Miramar’s AleSmith Brewing Company and Carmel Mountain’s Second Chance Beer Company are signed up, with the former hoping to sell house-made cheese with its beer.
Chula Vista: Fresh off the high of moving into Twisted Manzanita Ales’ former production brewery (and distillery) in Santee, Groundswell Brewing Company is working to open a sampling space on downtown Chula Vista’s main drag, Third Avenue…right across the street from soon-to-debut Thr3e Punk Ales Brewing Company.
Encinitas: Though a community that’s openly resisted brewery-owned venues, this beachy berg has two breweries slogging against the tide for space on Coast Highway 101: Point Loma’s Modern Times Beer Company (across from La Paloma Theatre) and Solana Beach’s Culture Brewing Company (next to Bier Garden of Encinitas).
Marina District: Developers have spent the better part of the past year curating a list of breweries to share space at The Headquarters at Seaport Village. Planned as a central courtyard surrounded by six identical yet uniquely appointed brewery tasting rooms, it has proven challenging for a variety of reasons, but would create a concept unique to San Diego.
Normal Heights: Longtime craft-beer champion Blind Lady Ale House will soon have some sudsy company in their ‘hood care of Miramar-based Little Miss Brewing, which is hard at work on two fun-and-games equipped tasting rooms within San Diego proper.
North Park: Another interest with two satellites in the works is Second Chance, who recently revealed plans to open a tasting room on 30th Street in North Park, across the street from popular beer-bar Toronado and doors down from the site of Ritual Kitchen, which announced last week that it will soon shut its doors after 10 years in business.
Ocean Beach: Little Miss Brewing’s other upcoming satellite will join the county’s most tasting room-dense community, on the same block as Belching Beaver Brewery, Culture, Helm’s Brewing Company and Kilowatt Brewing Company; and a short walk from OB Brewery and Pizza Port OB; and a quick drive from Mike Hess Brewing Company’s sampler.
Pacific Beach: Downtown’s Mission Brewery is geared to cash in on partygoers’ thirst for beer, installing a tasting room on Garnet Avenue where it intersects with Gresham Street. PB is currently without a brewery satellite after Twisted Manzanita’s closed down when the company folded last year.
The New Year is upon us. Sure, most of us drank too much, ate too much, spent too much, etc., etc. Yes, January probably should be about the pinching of pennies and scrutinizing of calories, but schedule in some fun, too, with these premier beer-centric events. And don’t forget to check out and check back with the full list of happenings on our events page.
January 2 | Brewery Opening: Bitter Brothers Brewing Company is getting a jump on the New Year, opening the doors to its tasting room little more than a day into 2016. Stop in to see what happens when a veteran chef establishes a brewery with beer-and-food pairability at the forefront along with a penchant for widely varying, but universally hoppy India pale ales. | Bitter Brothers Brewing Company, 4170 Morena Boulevard, Bay Ho, 11 a.m.
January 18 | Beer Dinner: The Cork and Craft has gained a stellar reputation for culinarily inspired beer-pairing dinners. It’s a team effort involving C&C’s kitchen crew, brewer Derek Gallanosa (of in-house op Abnormal Beer Co.) and inspired guests. This time around, top-notch chefs from Juniper and Ivy and top-shelf beers from The Bruery will combine for a truly special feast. | The Cork and Craft, 16990 Via Tazon, Rancho Bernardo, 6 p.m.
January 19 | Chicks for Beer: Ring the bell. School’s in! Fresh off the heels of releasing a tome all about experiencing beer and food in unison, the authorial duo of Gwen Conley (of Port Brewing Co./The Lost Abbey/The Hope Concept fame) and Julia Herz (from the Brewers Association) will lead a women-only class on this righteous subject matter from The High Dive’s patio. | The High Dive, 1801 Morena Boulevard, Bay Park, 6:30 p.m.
January 30 | Changing of the Barrels: Karl Strauss Brewing Company puts as much into its anniversary as it takes out—literally. Join San Diego’s oldest brewery as it celebrates 27 years in the beer biz by serving up bourbon barrel-aged double chocolate imperial stout and a 28th anny brew before siphoning that special concoction into oak vessels for next year’s soiree. | Karl Strauss Brewing Company, 5985 Santa Fe Street, Pacific Beach, 5 p.m.
January 31 | San Diego Fermentation Festival: The do-it-yourself spirit will be celebrated in tandem with goods born of creativity and elbow-grease at the second annual iteration of this event featuring beer, wine, mead, kombucha and more. Seminars on homebrewing and other domestic, yeast-based undertakings will take place throughout the day. | Coastal Roots Farm, 450 Quail Gardens Drive, Encinitas, 10 a.m.
Thanks to their Facebook photo updates, we’ve been watching The Bier Garden of Encinitas take shape just north of Santa Fe Drive. This weekend, they plan to open to the public with 24 beers on tap just in time for the Encinitas Street Fair.
Since early December, much of what used to be Barracuda Grill has been gutted to make way for a family-friendly watering hole with a 50-foot indoor/outdoor bar that’ll also serve wine and cocktails. The bar’s top is adorned with broken bottles encased in resin, while the design centerpiece is undoubtedly the Vietnamese jungle vine reformed into a tree that reaches to the ceiling.
Future plans include a front patio to complement the existing back patio. The Bier Garden’s tentative hours are 11a-11p seven days/week at 641 S Coast Hwy.
Be sure to tell ’em West Coaster sent you.
Here at West Coaster, we attend a lot of beer festivals. We love ’em because we get to meet our awesome readers, sling t-shirts, and spread the gospel of San Diego Beer. Last weekend, we attended BrewFest Encinitas and were extremely impressed. The first time festival was meticulously organized, and we had a blast. We called Vembra Holnagel, one of the festival’s organizers, to hear what her thoughts were.
“We did our due diligence by researching what we needed,” Holnagel, a professional party planner with 15 years experience, stated in a phone conversation earlier this week. She continues: “Chris Cochran at Stone was a huge mentor to us. We customized the location to meet our needs, but he gave us the goods and told us how to run a beer festival.”
The original team of five organizers soon realized they’d need more help to put on a proper festival. Seven more organizers were added, and volunteer pourers were recruited.
More than 500 people attended the festival that featured 12 different breweries, mostly local. For every $40 ticket, $10 would be donated to a organization of the ticketholder’s choosing. Vembra and The Encinitas Coastal Rotary Club expect to to donate over $5000 to various local charities, including the YMCA Community Resource Center, Mira Costa College Foundation, Boys & Girls Club of Encinitas, and more.
How was the festival conceived? Every year the Encinitas Coastal Rotary has a Community Service budget. That budget surplus, combined with funds raised by past golf tourmanets organized by the Rotary, left a little war chest. The Rotary decided that they could successfully throw a festival, earn their money back, and donate the rest to their charities.
Overall? Proper planning and organization made this little charity beer festival stand out from the crowd. We’re looking forward to next year!
Check out our facebook for more photos from the event.
Full disclosure: West Coaster helped promote the event. We provided print advertising space in exchange for a booth at the festival.