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Posts Tagged Downtown

San Diego’s satellite tasting room projects

Apr 19

The future home of Little Miss Brewing’s tasting room in OB (three doors down from Culture Brewing’s satellite)

Breweries make the best margin by far when selling their beer in their taprooms. With a county expansive as San Diego, getting customers to a single location can be a challenge, but the satellite tasting room model—one where a brewery opens a non-brewing sampling space in a geographically removed community—has proven quite successful in helping brewing companies reach new customers, move inventory and generate additional revenue. Many satellites have been sent into orbit throughout the county in recent years, and quite a few are in different states of planning at present. Here is a breakdown of such projects by the neighborhoods they may someday call home.

Bay Park: As announced earlier this week, Grantville-based Benchmark Brewing Company has signed a lease on a space. The family-run business had been exploring the prospect of opening a satellite in Oceanside, but ultimately decided to stay within the City of San Diego.

Carlsbad: A collective of artisans will someday share space with crops of produce, wine grapes and hops at the North 40 development. Numerous tenants have been reeled in over the past two years (and many have walked away), but Miramar’s AleSmith Brewing Company and Carmel Mountain’s Second Chance Beer Company are signed up, with the former hoping to sell house-made cheese with its beer.

Chula Vista: Fresh off the high of moving into Twisted Manzanita Ales’ former production brewery (and distillery) in Santee, Groundswell Brewing Company is working to open a sampling space on downtown Chula Vista’s main drag, Third Avenue…right across the street from soon-to-debut Thr3e Punk Ales Brewing Company.

Encinitas: Though a community that’s openly resisted brewery-owned venues, this beachy berg has two breweries slogging against the tide for space on Coast Highway 101: Point Loma’s Modern Times Beer Company (across from La Paloma Theatre) and Solana Beach’s Culture Brewing Company (next to Bier Garden of Encinitas).

Marina District: Developers have spent the better part of the past year curating a list of breweries to share space at The Headquarters at Seaport Village. Planned as a central courtyard surrounded by six identical yet uniquely appointed brewery tasting rooms, it has proven challenging for a variety of reasons, but would create a concept unique to San Diego.

Normal Heights: Longtime craft-beer champion Blind Lady Ale House will soon have some sudsy company in their ‘hood care of Miramar-based Little Miss Brewing, which is hard at work on two fun-and-games equipped tasting rooms within San Diego proper.

North Park: Another interest with two satellites in the works is Second Chance, who recently revealed plans to open a tasting room on 30th Street in North Park, across the street from popular beer-bar Toronado and doors down from the site of Ritual Kitchen, which announced last week that it will soon shut its doors after 10 years in business.

Ocean Beach: Little Miss Brewing’s other upcoming satellite will join the county’s most tasting room-dense community, on the same block as Belching Beaver Brewery, Culture, Helm’s Brewing Company and Kilowatt Brewing Company; and a short walk from OB Brewery and Pizza Port OB; and a quick drive from Mike Hess Brewing Company’s sampler.

Pacific Beach: Downtown’s Mission Brewery is geared to cash in on partygoers’ thirst for beer, installing a tasting room on Garnet Avenue where it intersects with Gresham Street. PB is currently without a brewery satellite after Twisted Manzanita’s closed down when the company folded last year.

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Opinion: 10 Barrel is NOT local beer

Mar 31

I work for a San Diego brewery. There aren’t enough words or page-space on the planet to adequately convey how much that means to me and others in San Diego County’s craft-brewing community. Membership means so much: pouring one’s heart and soul into a collective movement; being engaged, thoughtful, upright stewards of a region’s hard-earned reputation; helping out would-be competitors by lending them time, ingredients, machinery, cold-box space, advice and even manpower; standing shoulder-to-shoulder with friends and colleagues in the name of lifting a rising tide. And it means doing all of this in one of the most competitive environments for beer in the world. Many are the brewers crafting world-class India pale ales that aren’t even in most peoples’ top 50 IPAs. Those beers would kill most anywhere else, but being a part of this scene is so special, brewers are willing to trade fame elsewhere for the challenge of securing their own piece of the San Diego brewing dream—one that was realized through the sweat, elbow-grease and determination of artisans who’ve fought for years, armed with little more than quality ales and lagers, to garner recognition that’s hard to come by in a culture dominated by the likes of Budweiser, Coors and Miller. So you can understand why many of us are more than a little angry to see Big Beer hijack our hometown’s name on a technicality in an attempt to fool locals and visitors alike into thinking one of their brands is one of us when they most certainly are not.

The 10 Barrel brewpub project site in the East Village

Last January, news broke that a 10 Barrel Brewing brewpub was coming to downtown San Diego’s East Village area. Many beer fans are familiar with 10 Barrel as the Bend, Oregon-based craft brewery that sold out to AB InBev in 2014, then immediately expanded its brewing capacity and beer distribution after major investments from its new owners. It is one of the numerous craft interests to sell part or all of itself to giant macro-beer conglomerates in the past half-decade as Big Beer behemoths struggle with decreasing market-share, thanks in significant part to the rise of the craft-beer movement and the country’s shift to buying local products and supporting local businesses. Seeing the steady increase of craft’s market-share, Big Beer went with the if you can’t beat ‘em, buy ‘em model, gobbling up regional brands as quietly as possible and winning back shelf- and tap-space nationwide. And now, with people shifting to the support-your-local-everything model, AB InBev is constructing “local” 10 Barrel brewpubs in cities with notable craft-beer cultures and sales, including Portland, Boise, Denver and our very own San Diego.

Perhaps you’ve heard about this project. If you haven’t, it definitely isn’t for lack of trying on AB InBev’s part. With the San Diego pub scheduled to open next week, in typical Big Beer fashion, they are making a full-scale marketing push with media tours and advertisements (one as flashy as a full back-page and partial front-page wrap in a popular gratis San Diego publication printed over consecutive weeks) proclaiming their shiny new property as a “San Diego pub and brewery”. Yes, it’s a pub. Yes, it’s a brewery. Yes, it’s in San Diego. But this would be like seeing a Waffle House or White Castle come to town and bill itself as “a San Diego eatery and place to detox after the bars close.” Yes, it’s an eatery. Yes it’s a place to detox after the bars close. But it’s in no way “San Diego” just because of geography. These are chains that have no history here. They belong to other communities, communities that it would be a lot more respectful to name versus omit, but to do that would undermine AB InBev’s entire mission: to blend into the fabric of one of the country’s most revered brewing regions to snag a piece of the pie for themselves and, in the process, destabilize a vital craft-centric area. The 10 Barrel brewpubs are to small, local breweries what Wal-Mart is to Main Street USA mom-and-pops and hometown interests, built to replace in the name of growth and prosperity at the expense of all others.

America’s drink-local shift is one of the best things to ever happen to regional breweries…but it’s the bane of the big boys, whose only playing pieces in the micro-regional game are the pawns they’ve shelled out millions for in hopes the public won’t be able to tell the difference and will patronize thinking they are supporting actual, authentic craft-beer companies or, in this case, local craft breweries. Siting their two-story, roof-deck adorned, aesthetically pleasing, bell-and-whistle rich brewpub in downtown San Diego was no accident. The number of visitors who stay, play and attend events at the nearby San Diego Convention Center is immense. The vast majority of them won’t know the 10 Barrel brewpub is different from downtown’s legitimate local brewing operations (Half Door BrewingKarl Strauss BrewingMission BreweryMonkey Paw Pub & BreweryResident Brewing and Knotty Brewing, for those looking to make an informed decision), and will likely flock there as it will certainly have robust advertising geared directly to out-of-towners. A percentage of these misinformed individuals will go on to tell others about drinking “San Diego craft beer” at this place called 10 Barrel, the lie will be perpetuated and—like the notion that Budweiser is some all-American (it’s not) king of beers (as much as the Dallas Cowboys are “America’s team” simply because their owner says so)—AB InBev will chalk up another small victory against the thousands of craft breweries that know they’ll never win, but simply wish to compete on a level playing field they will never have. Big Beer simply won’t allow it, because if those corporations had to rely solely on the merit of their products, they wouldn’t stand a chance.

The brewhouse at 10 Barrel in San Diego

San Diego is already home to satellite links in national brewpub chains, namely Gordon Biersch and Rock Bottom, neither of which make such attempts to proclaim themselves as San Diegan…even though they’ve paid plenty of dues and, in turn, have every right to count themselves as real and respected members of our community. The head brewer for the former is San Diego’s most respected lager expert. In addition to offering advice to the many dozens of local brewers who’ve sought it, he also holds numerous industry mixers to help foster the camaraderie of our county’s fermentation specialists, and has helped countless local charities. And the brewer who helmed Rock Bottom’s San Diego brewpub for nearly a decade-and-a-half served as the president of the San Diego Brewers Guild during a time when that volunteer position’s luster was at an all-time low. These brewpubs deserve the description AB InBev is self-proclaiming…but they are far from the only ones who’ve paid their dues.

Last weekend, Pizza Port’s Solana Beach brewpub celebrated its 30th year in business. In three decades, Pizza Port has grown into an empire of five coastal brewpubs that has earned scores of national and international medals for beers spanning styles the world over, and brought up more talented young brewers than I have time to list here. Its tiny but mighty Solana Beach spot opened nearly a decade before the likes of San Diego County breweries that would go on to become giants, seeing the beauty in brewing house beers before it was a proven business model rife with modern-day pomp and prestige. Pizza Port blazed trails and helped a great many along the way, all the while staying true to its local roots. Now there’s a business that should have ads plastered all over the local rags with the proud proclamation SAN DIEGO PUB AND BREWERY.

Big Beer looks at an institution like Pizza Port, Karl Strauss’ quintet of local brewpubs (including San Diego’s longest continually operating post-Prohibition brewery downtown), the 20-year-old San Diego Brewing Company and other authentically local operations, and they think to themselves: How can we make consumers think we’re every bit as local as them?

Make no mistake. AB InBev isn’t interested in being a member of San Diego’s brewing community. The purpose of installing a 10 Barrel brewpub in the heart of San Diego is to chip away at the local brewing community, siphoning off precious market-share from other San Diego craft breweries through its latest attempt at consumer deception. And to do it with a purchased craft-brand hailing from another city that even 10 Barrel barely belongs to at this point is about as convoluted as it gets. Which is a great thing for AB InBev. In a few years, how many people will remember this progression? Right now, even with the subject of acquisitions and locality at the forefront in the brewing industry, only the most engaged beer enthusiasts know which brands are truly craft and which are now Big Beer concerns or faux-craft brands created by macro-beer conglomerates to look like legitimate craft interests. It’s only going to get more difficult.

Monkey Paw’ Pub & Brewery’s sign and brewpub are visible from the upstairs deck at 10 Barrel’s San Diego brewpub.

When meeting with 10 Barrel co-founding partner, Garrett Wales, earlier this week at his downtown property, he said he feels good about his company’s “partnership” with AB InBev in light of acquisitions that have taken place after he and his partners’ decision to sell, pointing to Ballast Point Brewing, Lagunitas Brewing and Stone Brewing, which he says sold a big portion of the company to a private investors and was subsequently “gutted.” (When reached for comment on this subject, Stone co-founder Greg Koch, commented that he and co-founder Steve Wagner “remain the majority owners, maintain full board control, are 100% within the Brewers Association’s definition of a ‘craft brewer,’ and pull their own strings and write their own checks, thank you very much.”) Wales says 10 Barrel is 100% responsible for all of its brewpub expansion initiatives and that AB InBev merely signs off on ideas and subsequently signs checks. He says that the San Diego pub is not being billed as a part of the Bend-based business and instead as a “San Diego pub and brewery” because it will operate as an “independent arm of 10 Barrel” that will be “completely localized” and have its own regional feel.

When asked about the elephant in the room—namely, the bitter reception from San Diego brewers and devout fans of local craft beer—Wales contested, saying the reception has been “extremely good”. He mentioned a great deal of positivity on social media and said his team has visited many of San Diego’s breweries, interacted with their personnel and said they are as psyched 10 Barrel is coming. However, in communications conducted yesterday on the condition of anonymity, 80% of local brewery owners questioned stated they feel 10 Barrel’s arrival is a bad thing, with most of them expressing anger over deceptive advertising tactics as well as perceived underhanded and destructive motivations on AB InBev’s part..

Wales is aware that there are those who are against his project, but dubs them “a vocal minority.” Overall, he is bullish on the brewpub’s chances for success and urges locals to take 10 Barrel at face-value and give the business a chance. San Diego brewers are used to being in the minority; it’s a craft brewer’s lot in life, thanks mostly to Big Beer’s efforts to keep smaller competitors down. Please just give us a chance is the war cry of the entire craft-brewing industry. Like labeling an out-of-town Big Beer venue as “San Diego”, it sounds silly for a corporate wolf in local sheep’s clothing to lift that mantra from small businesses that actually need attention from a populace that so heavily consumes macro-beer over craft-beer—even at the height of the latter’s popularity—that Big Beer boasted well over 75% market share by volume nationwide in 2016, according to brewing industry trade group, the Brewers Association.

San Diego’s beer culture and reputation didn’t happen overnight. Our people—your people, San Diegans—worked unbelievably hard to build this magical confluence of flavor, quality and cachet in our own backyard. We will continue to protect and preserve it and hope San Diegans will do the same. Supporting local businesses is a noble notion and an even nobler practice. To each their own, of course, but if you agree, be sure your money is going where you think it is and not to a multi-national conglomerate Trojan horse.

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2016 Recap: San Diego’s Best New Breweries

Dec 13

It’s the final month of the year, and time to reflect on the year nearly gone-by. For me, that means assessing San Diego County’s brewery landscape. That’s what I’ll be doing in a three-part series of posts this week, starting with a look at the plethora of new brewing operations that opened in 2016. More breweries opened this year than any in history. And it’s important to note that more good breweries opened in 2016 than in the past several years. Many tout the double-digit number of rookie fermentation operations added to San Diego’s brewery-count each year, but I’ll be honest and say that the past half-decade has seen too many average-to-subpar businesses join the fold. Sure, some duds opened in 2016, but the same can be said of any food-and-beverage business. The bottom-line is, aspiring entrants into the local suds-scene seem to understand, now more than ever, that they better have good beer if they’re going to compete, and that’s leading to better breweries, from conception to birth and beyond. The following are my picks (in order) for best new breweries of the past 365 days (with the exception of some that were simply too new to be fairly evaluated).

Burning Beard Brewing Company in El Cajon

Burning Beard Brewing Co., El Cajon: Rockin’ beers and rock-and-roll make for amenities worth an East County excursion at this small but well-run spot featuring a variety of beers ranging from Belgians to San Diego-style hop-elixirs to deep, dark stouts and, eventually, fouder-aged ales. Throw in employee exuberance that ranges from the brew-crew to the bar staff, and it’s sort of a holy-grail situation.

North Park Beer Co., North Park: One of the most anticipated new brewery project of the past four years, the brainchild of its namesake community’s proud denizen Kelsey McNair finally came to life. Its former MMA gym home has been transformed into a beautiful, two-story, wood-paneled den of communal enjoyment of beers that are largely sessionable and rely on impressive balance versus belligerent brawn.

Downtown’s Resident Brewing Company

Resident Brewing Co., Downtown: Urban bar and eatery, The Local, is a long-time supporter of the craft-beer movement, but when it added on-site fermentation to its equation, the resulting product was something special. An award-winning homebrewer-turned-pro is pumping out some of the bolder, ideally hopped West Coast-style beers of the rookie-class while bringing flavor with myriad other styles.

Pure Project Brewing, Miramar: If a wide array of easy-drinking beers—crisp to full-bodied, clear to hazy, fruited to (GABF medal-garnering) barrel-aged—weren’t enough reason to become enamored with this, the first brewery to test out the Brewery Igniter ready-to-brew model, the fact it’s a generous One Percent for the Planet business is enough to pull the wishy-washy off the fence.

Bear Roots Brewing in Vista

Bear Roots Brewing, Vista: A small homebrew-supply store opening a three-barrel nano-brewery with a bar that takes up half its shop…sounds risky if not ill-advised, but a husband-wife duo have not only made it work, but amassed such a cult-following behind a varied beer line-up that includes a tasty cookie-inspired dessert beer that they’re looking at growing their baby to papa-bear status in 2017.

Bitter Brothers Brewing Co., Bay Ho: The first brewery to open in 2016 has done well for itself, producing a solid line-up of hoppy beers offset by a number of English-style malt-driven styles and “candy-bar” beers. Further refinement of its wares in the coming year should keep this operation on its upward trajectory, as should fun, well-done quarterly beer dinners in its tasting room.

It’s important to note that, in previous years, a half-dozen picks for best new brewery would have been excessive. This year, I could have added another two or three rather easily. The following are those that missed the cut, but never before has the division between the best and the rest been so slim. Cheers to that!

This Year’s Contenders: Culver Beer Co. (Carlsbad), Guadalupe Brewery (Carlsbad), Kensington Brewing Co. (Mission Valley), Little Miss Brewing Co. (Miramar), Longship Brewery (Mira Mesa), Mason Ale Works (Oceanside), Midnight Jack Brewing Co. (Oceanside), Mikkeller Brewing San Diego (Miramar), Oceanside Brewing Co. (Oceanside),

Maybe Next Year: Burgeon Beer Co. (Carlsbad), Eppig Brewing Co. (North Park), Knotty Brewing (East Village), OB Brewery (Ocean Beach), Thunderhawk Alements (Miramar)

Previous Top-Ranked Breweries

2015: Fall Brewing Co. (North Park), Second Chance Beer Co. (Carmel Mountain), South Park Brewing Co. (South Park), Bay City Brewing Co. (Point Loma), Abnormal Beer Co. (Rancho Bernardo), Duck Foot Brewing Co. (Miramar)

2014: Bagby Beer Co. (Oceanside), Nickel Beer Co. (Julian), Council Brewing Co. (Kearny Mesa), URBN St. Brewing Co. (El Cajon), Toolbox Brewing Co. (Vista)

2013: Rip Current Brewing Co. (San Marcos), Benchmark Brewing Co. (Grantville), Amplified Ale Works (Pacific Beach), Belching Beaver Brewery (Vista), Modern Times Beer (Point Loma)

2012: Societe Brewing Co. (Kearny Mesa), Monkey Paw Pub & Brewery (East Village), Latitude 33 Brewing Co. (Vista)

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Beer of the Week: Monkey Paw Thank You! Double IPA

Nov 18
Thank You! Double IPA from Monkey Paw Pub & Brewery

Thank You! Double IPA from Monkey Paw Pub & Brewery

From the Beer Writer: Many are the fans of the beers at East Village brewpub, Monkey Paw Pub & Brewery. And many are the beers of that divey-but-divine spot. But few are the opportunity for those fans to take those beers home in bottles, making the chance to get Monkey Paw Thank You! Double IPA in 22-ounce glass something of an early Christmas present. At first-blush, being able to buy a beer doesn’t seem all that special, but owner Scot Blair is essentially giving this beer away, charging a miniscule $4 a-bottle, which he says is just enough to cover the costs of brewing and packaging the hop-heavy (read: expensive-to-produce) beer. Its the celebrated local publican’s way of saying thank-you to those who have supported Monkey Paw over the past five years, a milestone he will officially celebrate tomorrow, Saturday, November 19, when Thank You! and holiday imperial-stout Santa’s Pet Monkey go on-sale to the public at Monkey Paw. Adding to the value (I’d say collectability, but holding onto a fresh IPA is San Diego sacrilege) is the fact these are some of the last beers that will be produced by Monkey Paw’s popular head brewer, Cosimo Sorrentino, who recently announced his impending departure from the business at year’s end. Rather than toasting all that could have been had he stayed, might I suggest toasting all that he and Blair accomplished in conjunction with the craft-beer fans they are extending their gratitude toward with this pair of releases.

From the Brewer: “In English, ‘thank you’ derives from ‘think’. It used to mean, ‘I will remember what you did for me.’ Everyday people thank us for what we do as brewers and publicans and every time I want to say, ‘No, thank you.’ I’m stoked every day to have my job and to be part of this community. That only happens when hundreds of people choose to spend their hard-earned money on our beers and/or in our establishments. Thank You! double IPA is our way to say, ‘I have and will continue to remember what you do for us.’ We have made a beer in the style of Muriqui and Gibbon Back, and bottled it two days before the release with a message to ‘Drink this now!’ Selling the beer for $4 per-bottle out the brewery door covers our costs and keeps it legal, but otherwise results in no profit. This one is for the conscious beer drinkers!”—Cosimo Sorrentino, Head Brewer, Monkey Paw Pub & Brewery

 

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Parting Words: Cosimo Sorrentino

Nov 3

Earlier this week, news broke about popular local brewer Cosimo Sorrentino resigning from his dual-head brewer post at Monkey Paw Pub and Brewery and South Park Brewing Co. A fixture in the community who made a point to communicate and collaborate with nearly every brewery within the county, it was surprising to here he was stepping down, but even more confounding to discover he would absolutely be leaving San Diego come the New Year. More information was in order, so we went to the source to appease readers’ logical queries and concern.

Monkey Paw’s Cosimo Sorrentino checking out the hops yesterday with Nopalito Farm’s Jordan Brownwood; via Facebook

Monkey Paw’s Cosimo Sorrentino (left) checking out hops with Nopalito Farm’s Jordan Brownwood in July; via Nopalito Farms Facebook

West Coaster: What led you to depart your position heading Monkey Paw and South Park Brewing?
Cosimo Sorrentino: A combination of factors, the biggest of which is a necessity for personal growth. I was lucky to learn my craft in the community I grew up in and under an owner that has so much passion, but I feel that I have reached a point where to progress I need a little less comfort and a new environment.

WC: Though your next step has yet to be determined, you are certain you will leave San Diego. Why is that?
CS: I feel San Diego has crossed over to a new era in brewing. The community spirit is being fractured; too many breweries fighting over the same styles, following trends for profit, not enough quality staff to provide front-of-house service…and let’s not get into the distributor issues. This was inevitable and will not necessarily be a bad thing for those making or drinking beer. San Diego beer will get better and those that succeed will benefit from the competition! For myself, I hope that finding a location where the scene is a bit younger will allow me to help foster the same type of conscious collaborative growth that has led to San Diego’s emergence as the beer capitol of the world. It might be selfish, but I have really enjoyed the journey so far and want to keep making new beers with and for new people.

WC: After being such a peacemaker and heavy collaborator within the San Diego industry, is it difficult for you to move on?
CS: Not to be cliché, but this is truly the hardest decision I’ve ever had to make. It means stepping away from, not only the coolest brewing job I’ve seen, but leaving family, friends and, potentially even my dog. I am bummed that I will not have the chance to collaborate with some guys and gals in town—especially some of the new breweries—and that I will not be part of Monkey Paw’s next step as a business, whatever that may be.

WC: What will you miss the most about the San Diego brewing and beer scenes?
CS: One word: HOPS! No, but seriously, I will miss the universal nature of the love for beer and brewers in this city. It will be weird to walk into three-or-four bars in an evening and not run into a fellow brewer or maybe even an educated beer-drinker. I’ve never felt the camaraderie and respect that I have experienced in San Diego with brewers and consumers alike.

WC: What are some of your finest memories of your time brewing professionally in San Diego?
CS: Wow. Hardest question…I’ll never forget the first week I got the job at Paw. I had every brewer that I had looked up to either drop in or hit me up on the phone to help me get dialed in. It was a whirlwind, and I did not fully appreciate it at the time, but this foundation paid off and I will be forever grateful. Those memories were revisited last year when I got to sit in on a collab at Karl Strauss on Columbia Street. Not only did we have (KS brewmaster) Paul Segura, (Gordon Biersch head brewer) Doug Hasker and (Monkey Paw/South Park Brewing owner) Scot Blair brewing that day, (Ballast Point Brewing VP) Colby Chandler dropped in to open some bottles as a farewell to (former Green Flash Brewing Co. brewmaster and current Silva Brewing owner/brewmaster) Chuck Silva on his last day in San Diego. This was only made better by the fact that I had invited (North Park Beer Co. assistant brewer) Joaquin Basauri to drop in. This was early on in Joaquin and I’s friendship and the look on his face as we drank barleywine and talked shop with these godfathers brought me back to that feeling of awe.

WC: What were your goals for the semi-controversial public-forum you held to discuss the changing landscape of San Diego beer?
CS: While the forum never became a series, I hope that the discussion was opened and people are more likely to speak honestly and in an informed manner about the evolution of our city and the industry. I am glad there is a reduced amount of animosity because that energy can be redirected towards progression instead of hate and fear.

WC: Any parting words for our readers?
CS: Thank you for absolutely everything. I hope I’ve returned 10% of the happiness and joy you have given me.

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