Each June, San Marcos’ Rip Current Brewing Company uses Rip Current Awareness Week, a seven-day period designated by the National Oceanic and Atmospheric Administration, as an opportunity to raise public knowledge about its wares through special events and offers at its tasting rooms. It’s a clever marketing effort; enough so that another San Marcos-headquartered brewing company isn’t waiting for a governmental agency to institute an educational span in its honor. Enter, Mason Awareness Week, taking place August 28 to September 1.
Mason Ale Works, the in-house brewing operation of the 3LB Restaurant Group built within its Urge Gastropub brewpubs in Oceanside and San Marcos, is teaming with high-profile accounts throughout San Diego over a five-day span to increase imbibers’ consciousness of the brand. According to 3LB co-owner Grant Tondro, Mason Ale Works has been able to gain a good following in North County, but isn’t as relevant south of Miramar. So, they’re bringing the brand south via special events and promotions.
The week will kick off with a Monday steak night at University Heights’ Small Bar that, instead of featuring a keep-the-glass aspect, will allow patrons to keep a Mason-branded steak knife. Tuesday a beer-can koozie will be the keeper du jour at High Dive in Bay Park. Wednesday the Mason crew will return to Urge Common House in San Marcos for a “mini-Lebowski fest” marking the release of a “vegan White Russian beer” brewed in collaboration with Modern Times Beer. Thursday will see a keep-the-glass and cask-night combo at Kearny Mesa’s O’Brien’s Pub, followed by special bottle pours and custom t-shirts at Toronado in North Park.
Like many new local brewery owners, Tondro says opening a brewing company in the current, crowded marketplace is challenging. He says the number of slices of the pie are growing faster than the pie at this point, making it all the more important to differentiate one’s brand and beers, and fueling the decision to reach out in order to introduce themselves to San Diego beer drinkers.
From the Beer Writer: Last year, Benchmark Brewing Company began canning beers in its Parks Collection series. The first to get the cylinder treatment was an extra pale ale (or XPA, acronym purism be damned) called Benchmark Beaten Path. Like the vast majority of this Grantville brewery’s beers, it is beautiful in its simplicity, relying on nothing more than traditional ale-brewing ingredients to carry the day. And while Citra hops are at the forefront of this sunny seasonal, they are in perfect balance, enough that rather than shove their way to the forefront, they casually make their presence known from sip to swallow care of citrus notes lifted by light carbonation and accentuated by a hint of malt sweetness. Four-packs of the beer recently went on sale at Benchmark’s tasting room, making this the perfect time to give this fresh, rather silky pale ale a try. Last year, it was a beer I consumed more than just about any other of its kind. It’s an ideal summertime beer for those who value balanced craftsmanship and hops presented in perfect proportions.
From the Brewers: “This beer was originally designed to celebrate the fifth anniversary of SD DrinkAbout: five percent alcohol-by-volume, five ingredients, five years. It was brewed totally Iron Chef style, because the turnaround on the beer needed to be fast, so we could only use ingredients we already had in-house. The five ingredients are oats, California Ale yeast, water, pale malt and Citra hops. Beaten Path highlights and celebrates the amazing flavor and aroma of this hop. The resulting beer is something that is just so easy to drink, bright and juicy with a smooth body, it is totally crushable. It comes in 16-ounce cans and is available on draft. We make this beer about four times a year, and the entire team here just itches for the next brew every time it runs out.”—Matt Akin, Co-owner & Brewmaster, Benchmark Brewing Company
The craft-brewing industry is in a state of flux, forcing companies within it to reexamine their business models and, in the case of larger operations, alter them in order to thrive or, in some cases survive. Larger operations such as Stone Brewing, Green Flash Brewing and Karl Strauss Brewing have all had to adjust course as consumer preferences shift to smaller, local, independent breweries, and active consumer demographics begin to skew toward younger factions, many of which have only ever drunk craft beer. It’s to be expected of interests that are among the country’s 50 largest brewing companies. Though it is considerably smaller and, at its heart still a family-run business, Coronado Brewing Company has been quite vigilant over the past several years, keeping an eye on the rapidly changing market and making moves to weather an uncertain storm. The latest of those moves includes today’s announcement that CBC will purchase East Village-based brand Monkey Paw Brewing. Owner Scot Blair‘s other businesses, South Park Brewing and Hamiltons Tavern, are not part of the deal.
Blair has had lofty aspirations for his beer-making business since opening it in 2011, but was not satisfied with progress toward increased production and distribution. He examined a number of options for meeting those goals, including acquisition, but says he wouldn’t have sold to just anybody. A stalwart figure within the craft-beer world for more than a decade, Blair knows the industry and the individuals within it, and says it was his long-standing respect for and friendship with CBC owners Ron and Rick Chapman that distinguished this as the right move for him and his business. Another key factor is control. Blair has a vision for Monkey Paw and its beers, and will remain intimately involved with the brand, focusing solely on beer—conceptualization and growth of the entire portfolio.
This deal is reminiscent of Green Flash’s 2014 acquisition of Alpine Beer Company. That move allowed for increased production of Alpine beers at Green Flash’s much-larger brewing facilities. Likewise, Monkey Paw, which produced less than 700 barrels last year, will now have the majority of its beers produced at CBC’s Bay Park headquarters, while still making beer on the 15-barrel system at its East Village pub. CBC began brewing its beers at that site—affectionately referred to as “Knoxville” for the street it occupies—in 2013, a year after taking over the 14,000-square-foot property. Since then, it has taken over several other buildings bordering the brewery, creating a rather impressive cul-de-sac campus. CBC is also in the process of installing a kitchen at Knoxville to increase the draw of its tasting room. This is particularly important with the impending arrival of a satellite tasting room from Benchmark Brewing Company and a new brewery, Deft Brewing Company, slated for arrival in Bay Park this year.
CBC is also changing up its game in the southerly municipality of Imperial Beach. The company opened a bar and restaurant there in 2014, and recently signed on to construct a 7,500-square-foot brewpub at the upcoming Bikeway Village on Florence Street. This will increase brewing capacity in a more high-profile location not far from CBC’s original brewpub on its namesake island. Meanwhile, CBC has ceased distribution to certain states, strategically tightening things up to better compete in the marketplace and maximize profits and expenditures.
And two months ago, the company announced the Chapmans’ investment in SouthNorte Brewing Company, a new venture headed by CBC head brewer Ryan Brooks. That operation, basically a CBC offshoot or sub-brand, will meld the brewing cultures of Baja California and Southern California, but there’s more to that fermentation fusion than mere ingenuity. An MO like that figures to appeal to demographics CBC does not currently reach in as great a quantity as they would like. Ditto Monkey Paw’s liquid wares, which skew to a younger demographic more interested in locavorianism, that likely wishes to support an edgier brand versus a company that recently celebrated its 21st anniversary. While this acquisition (which is set to be completed by September) may seem odd to those not paying attention, a look at CBC’s recent body of work where business-model adjustment is concerned shows the logic behind it and how it fits into a large and intricate puzzle.
Back in March, we introduced you to key personnel from Viewpoint Brewing Company (2201 San Dieguito Drive, Del Mar), Charles Koll and Gunnar Plantar. The former conceptualized the business and brought on the latter to lead the kitchen, but both are chefs with white-linen backgrounds. Over the past four months, they’ve been busy putting finishing touches on their brewpub (Del Mar’s first-ever beer manufacturer), which included hiring a head brewer. Not surprisingly, that individual, Moe Katomski, amassed years of chef experience before transitioning to the fermentation industry via a job with Vista’s Bear Roots Brewing. As soon as next week, the general public will be able to see what this trio of toques has been working on when Viewpoint opens its doors.
The opening has been a long time coming—more than three years, in fact. Having recently toured the space, that time was put to good use. Viewpoint is in a simultaneously great and not-ideal location. Located across the San Dieguito Lagoon from the Del Mar Fairgrounds, it is highly visible and should receive plenty of patronage, not only from San Diego County Fair and Del Mar Racetrack visitors, but Del Mar residents, in general, and walkers on the trail abutting Viewpoint’s shaded outdoor patio. The latter area is outfitted in a mixture of concrete and artificial turf, with live-edge, wooden communal tables and banquettes with tabletop fire features, as well as large, open, globe-shaped swings and corn-hole setups. These contemporary SoCal environs are particularly inviting and will surely inspire would-be exercisers to sit a spell and shift from calorie-burning to consumption.
Those dropping in by car might find themselves a little less enamored rolling into a parking lot that, with Viewpoint’s industrial roots fully exposed (perhaps to too great an extent, aesthetically), doesn’t appear to house a restaurant. The front door is small and inauspicious, but upon stepping through it, guests figure to be glad they did. While not as luxurious as the patio, the main dining room is neatly situated and comfortable. A zig-zagging bar gives way to two high-top communal tables and additional bar-seating bordering Viewpoint’s fermenter tanks. Roll-up garage-style doors provide access to the outdoor area as well as a pair of Skee Ball tables, further increasing the family-friendly aspect.
Viewpoint’s license allows for sale of guest beers to supplement a selection of house brews currently coming in at five. Katomski’s wares include a single-malt-and-single-hop (SMASH) beer made with Maris Otter and Chinook hops, a rye IPA with Red X malt that lends a chocolate-like character washed away by a dank finish, and a light-bodied Belgian-style saison that’s herbaceous and lemony with a hint of bubble gum. There is also a pair of pale ales. The first, Pleasant Surprise, was the initial beer run through Viewpoint’s 15-barrel system and didn’t turn out exactly as planned, but is not without its charms. Built on a Kölsch-recipe base with minimal infusion of Chinook hops for bittering, it may actually be a big hit with Del Martians. The second go at that beer is big on citrusy Mandarina Bavaria hops and a much more successful iteration in Katomski’s opinion. That recipe is now set in stone.
Drinkability and approachability were strived for and achieved with Viewpoint’s first beers, but Katomski also plans to follow some suggestions from Plantar, who regularly turns him on to exotic ingredients from the culinary world. For now, he’s fighting the urge to get “too crazy” and that seems a good game-plan for a community that has yet to have much exposure to craft beer.
With so many cooks in the kitchen, one might expect a for-chefs-by-chefs menu that’s overly extensive and out of control. Viewpoint’s is relatively brief but offers variety, including an assortment of appetizers that includes riffs on poutine and Jidori chicken wings served by the dozen with house sauces, charcuterie, salads, sandwiches, entrées (steak frites, salmon) and desserts. Beer and its ingredients make it into accoutrements such as a hop vinaigrette and milk stout demi-glace. Then there’s a rare first for the local beer scene, a beer-and-food flight wherein three of Viewpoint’s beers are served with a trio of pretzel bao buns stuffed with ingredients selected to match their liquid counterparts.
Following its debut, Viewpoint will be open seven days a week. From 11 a.m. to 4 p.m. it will operate as a tasting room offering light bites, before converting to a full-on restaurant from 4 to 11 p.m.