Earlier today, the City of San Diego invited local brewers to take part in a ceremony honoring them and their organizational backbone, the San Diego Brewers Guild, when District 6 Councilmember Chris Cate officially declared November 7, 2017 as “20th Anniversary of the Brewers Guild Day” in San Diego. Receiving a City of San Diego proclamation is a celebratory event; a moment where the City pauses to recognize the positive work of influential organizations like the San Diego Brewers Guild.
“In its 20-year history, the San Diego Brewers Guild has played a crucial role in elevating and promoting San Diego’s craft-beer industry to become America’s capital of craft,” says Ian Clampett, deputy chief of staff and policy director for councilmember Cate. “By creating a platform to bring awareness and attention to all local craft breweries, the Guild has helped the industry expand to new heights with now 130 breweries operating county-wide and generating nearly one billion dollars in economic impact in 2016. The Guild has also been effective in advocating for legislation that protects this local manufacturing industry and ensures its ability to continue creating good-paying jobs for San Diegans.”
Cate and his staff have been a long-time supporter of local brewing companies. Though the majority of his work with local breweries is with those within his district, which includes Kearny Mesa, Miramar, Mira Mesa and Sorrento Valley, he is aware of the positive economic and job-creation impact breweries throughout the city and the rest of the county.
“Local breweries have created places of gathering and community throughout District 6, revitalizing areas traditionally seen as solely commercial or industrial,” says Clampett. “The Miramar neighborhood has been nicknamed ‘Beeramar’ and is now a regional and global attraction given [its] large number of world-class, award-winning breweries. With more than 30 breweries located in District 6—the highest concentration in the City of San Diego—craft beer has become an intrinsic part of the community fabric that makes this area of San Diego truly special.”
The timing of the proclamation was planned to coincide with San Diego Beer Week, a ten-day span during which hundreds of beer-related events and promotions take place throughout the county. Beer Week runs throughout Sunday, November 12.
“The Guild’s Beer Week is the largest annual event and attracts thousands of visitors from across the globe to sample San Diego’s thriving craft-beer scene. Through this event, local brewers are provided the unique opportunity to expand their reach and showcase their products to San Diegans and visitors alike,” says Clampett. “Furthermore, the Guild is fulfilling its mission to be a community partner by currently working with Councilmember Cate and the University of California, San Diego to explore opportunities to repurpose spent grain as a renewable energy source that can help the City of San Diego reach its climate action goals and eliminate landfill waste.”
Says the councilmember’s communications manager Rebecca Kelley, “The proclamation is an official City document signed by the Mayor and full City Council. It means that the Brewers Guild is part of San Diego’s history.”
From the Beer Writer: Today marks the start of the ninth annual San Diego Beer Week. Taking place from November 3-12 throughout the county, it’s a little idea that’s grown to gargantuan status. I remember the first meeting I had with a San Diego Brewers Guild member where they introduced the idea to me. It seemed like a fantastic idea, but I wondered how much noise our smattering of, then, around 25 or 30 breweries would be able to make. Turns out, a whole lot. So much, that by the second and third editions of SDBW, ours was among the best regional beer weeks in the country. And it all stemmed from the heavy lifting of those industry veterans, the example they set in year one and continue to set with each run of this ten-day celebration of locally produced ales and lagers. The 100-plus new breweries that have debuted since have happily and zealously picked up the torch and endeavored to help put on promotions that push the envelope and go beyond everyday events and festivals; individually and in unison. For the latter efforts, the Guild remains the prime mechanism for planning and execution. That organization is celebrating its 20th year of operation this Beer Week. In recognition of that milestone, Guild member breweries that have been operating for 20 years or more (AleSmith Brewing, Coronado Brewing, Karl Strauss Brewing, Oggi’s, Pizza Port, San Marcos Brewery and Stone Brewing) got together to conceive the recipe for a special IPA that will make its official debut at the official opening event of SDBW, tonight’s Guild Fest VIP Brewer Takeover at downtown’s Broadway Pier. Brewed with Vic Secret, Idaho 7 and Motueka hops donated by BSG CraftBrewing plus whole-cone Cascade hops from Star B Ranch and Hop Farm, as well as San Diego Super Ale yeast from Miramar institution White Labs, the beer comes in at 7% alcohol-by-volume. To give all Guild members a hand in the beer, breweries were encouraged to submit potential names for it. Those monikers were later voted on by the membership, resulting in the apt handle Capital of Craft IPA. Kegs of this limited-edition brew will be distributed to events and accounts throughout San Diego County, and a portion of profits from the beer (which was brewed at Coronado Brewing’s Bay Park facility on a day that saw dozens of local brewers venture there to participate) will go to the Guild to aid its ongoing efforts to raise awareness about its members and the importance of supporting local, independent craft brewing companies.
From the Veteran Brewery Owners: “What an awesome opportunity for all of us here in the San Diego brewing community to get together and make this incredible beer! Some of us have been around for 20-plus years and some for just a few. It was great to see all the brewers and Guild members who came out, old and new, to brew this beer. It really shows how far our industry has come and that we have a really bright future ahead of us. By the way, did I mention that the beer turned out epic?”—Rick Chapman, Co-owner, Coronado Brewing Company
“When the San Diego Brewers Guild was founded, I was lucky to be a part of a very small, informal group of people who casually met up once a month. Everyone present had a common goal to unite and share ideas to promote our passion for craft beer. Although that hasn’t changed, the explosive brewery growth in San Diego has allowed so much experience over the years for us to grow the Guild into such an amazing, organized resource. Many thanks to many people. Cheers!”—Gina Marsaglia, Co-owner, Pizza Port
One of the reasons San Diego brewers enjoy the camaraderie and success they do is the 1997 establishment of the San Diego Brewers Guild (SDBG). Back then, there were far fewer brewing companies in San Diego County, but visionaries from some of those veteran operations realized that strength in numbers would be key for development and promotion of the local industry. This year, the SDBG will celebrate its 20th year of collective success. In doing so, it will gather its longest-tenured while drawing off the innovation of all of its 100-plus members.
Later this month, Coronado Brewing Company will host a collaboration brew day during which brewers from SDBG member breweries will be invited to participate in the brewing of a special beer to commemorate the big two-zero. The recipe for that beer, a fittingly San Diego-style India pale ale (IPA), was developed by brewers at Coronado, Karl Strauss Brewing Company, Pizza Port, Stone Brewing, San Diego Brewing Company, AleSmith Brewing Company and San Marcos Brewery and Grill.
The beer will come in around 7% alcohol-by-volume and be double-dry-hopped with Idaho 7, Motueka and Vic Secret hops. Additional hops will be donated by Fallbrook’s Star B Ranch and Hop Farm. Yeast was donated by Miramar-based White Labs while remaining ingredients were provided by BSG CraftBrewing. Additionally, El Cajon’s Taylor Guitars is partnering to provide old ebony fret boards from its African mill. That reclaimed wood will be fashioned into tap handles branded with the SDBG logo for this celebratory IPA.
Kegs from the 60-barrel batch will debut during San Diego Beer Week, which will take place from November 3 to 12. Coronado will also take the lead getting the beer out via its distribution partner, Crest Beverage. The beer will be available at retail accounts throughout the county, and make its official debut on November 3 during Guild Fest’s VIP Brewer Takeover at the Port Pavilion on downtown’s Broadway Pier. Proceeds from the beer will be donated to the Guild by Coronado once the beer sells through.
While Coronado is the hub this time around, the SDBG hopes to create collaboration beers on an annual basis and rotate the brewery at which they are produced each time. To get everyone involved during this inaugural brew, SDBG members were asked to submit suggested names for the beer, a short-list of which will be voted on by the membership this month.
Recently, I was interviewed about the state of the local brewing industry in the wake of Big Beer interests—AB InBev-owned 10 Barrel, MillerCoors-owned Saint Archer, and Constellation Brands-owned Ballast Point Brewing—elbowing their way into the San Diego market. In answering questions, I echoed the primary lament of employees at independent breweries throughout our county, which is the concern that people who want to support local, authentically “craft” breweries will think they are doing so by purchasing beers from the aforementioned companies (as well as other acquired brands including Wicked Weed Brewing, Elysian Brewing and Goose Island as well as “faux craft” brands such as Blue Moon and Shock-Top) due to subterfuge and falsehoods conveyed via Big Beer marketing campaigns. It is a consumer’s right to choose. If they make an informed decision to purchase ales and lagers from Big Beer because they aren’t concerned about buying and drinking local, that is their prerogative. But for people who do care and go out of their way to buy local, San Diego breweries simply want those folks to get what they they think they are paying for and feel comforted in the knowledge that they are, in fact, supporting San Diego breweries.
At this point, I was asked what consumers can do to ensure they aren’t fooled. It’s a great question and, being so entrenched in the industry, something brewing company employees probably don’t think about as often as would be prudent. The obvious answer is “educate yourself”, but it leads to another great question: HOW? And I have a solid answer: Visit the Breweries list at SDBeer.com and scan the list of Guild members. The Guild’s regulations dictate that no brewing company owned in whole or in part by a Big Beer interest can qualify for membership. This is to protect the integrity of membership as the organization strives to educate the public on the importance of supporting local breweries (be on the lookout for an upcoming “get educated” campaign from the SDBG), especially as they find themselves under increasing attack from macro-beer giants with far greater resources and far less honorable (and far less legal) business practices. You can trust this list to guide you to bona fide independent operations. And you can help local breweries by sharing this online resource with others who share your locavorian ethics. It actually protects local consumers from more than just Big Beer.
Membership in the San Diego Brewers Guild and participation in its initiatives is voluntary. Although the Guild enjoys nearly 100% membership by qualifying businesses, no arms are twisted. The Guild has been key to the evolution and prominence of San Diego craft beer for the past two decades. Yet, believe it or not, there are some local brewery owners who choose not to be a part of it. While that decision in and of itself does not vilify a local, independent brewery, it does tell you something about that company. In a time when banding together and helping not only local businesses, but local consumers has never been more important, there are outliers who aren’t heeding the call to arms. Locavores looking to support local breweries would do well to patronize the 100-plus operations looking to actively protect this region’s reputation and incredible sense of community over those who abstain.
As an aside (and I am in no way asserting that owners of non-SDBG member breweries fit the following description), there’s a new strain of brewery entrepreneur out there—people who think they have all the answers; who don’t help their neighbors and colleagues; who go it alone because they think so highly of and want everything for themselves; who honestly believe that every component of their business should be proprietary in an industry built on the open and honest exchanges of information, equipment, ingredients, manpower and, of course, beer. It’s sad to see. Without the openness and friendship they opt out of, the American craft-beer movement would not have progressed to the point where they would be able to be a part of it. To enter the brewing industry and actively erode the sense of camaraderie that makes it so special rivals the obfuscation and monkey-wrenching of Big Beer. With so many San Diego breweries upholding the long-held values that make this region’s beer scene so special, there’s no reason not to patronize them first or even exclusively. The key component there is to know who is making your beer and who is behind each brewery. Because so many of these individuals are locally focused beer-lovers just like you, it’s a fun rabbit hole to venture into, and the best first step is SDBeer.com.
San Diego beer is a wonderful thing. Locals and guests alike should feel good about enjoying it. The latest efforts of macro-breweries and money-grabbing newcomers have complicated things and made it harder to have a beer in tandem with a clean conscious. Fortunately, consulting the list of active San Diego Brewers Guild members provides an easy way to put all the business BS aside and go back to savoring local, independent, artisanal beer.
What started as a tiny single-suite nano-brewery producing insanely tiny batches of beers using stock-pots over Butane burners has evolved into a Hop Highway success story. Vista-based Mother Earth Brew Co. has gone on to take-over most of the business campus it calls home, while adding a spacious tasting-room in the heart of the city’s old-town area. And over the weekend, they opened the doors to the tasting-room at its second, large-scale production facility in Nampa, Idaho. Mother Earth vice president Kevin Hopkins stopped by en route to the Great American Beer Festival, where the company’s ESB (extra special bitter) medaled. It’s exciting times for the little brewery that could (and did), and the perfect time to get an update straight from source.
What has been the impact of the Nampa facility going online?
Nampa went into full-rate production in August and currently services five-and-a-half states—Idaho, Nevada, Oregon, Utah, Washington and the northern portion of California. Its initial impact has been the ability to launch full-state distribution in Washington and Oregon with many more states to come. Last weekend’s tasting-room opening had representation of staff from both of our breweries and a great line-up of beers for people to experience.
What is Mother Earth’s organizational structure like with multiple breweries in multiple states?
Head brewer Chris Baker permanently relocated to Idaho and oversees operations there. Lead brewer Jeff Hueneman took over Vista operations and works collaboratively with Chris on items that concern both facilities. Production-scheduling and overall operations are managed corporately from here in Vista by our CFO/COO and our logistics team. We also have “beer traffic coordinators” located at both breweries to provide continuity.
What are details of expansion efforts at the original Vista brewery?
Vista started out as a 2,200-square-foot brewery and has expanded to approximately 28,000 square feet of production-space producing over 30,000 barrels of beer each year. Part of our master-plan included infrastructure investment to take Vista out to 40,000 barrels with the addition of fermentation and brite tanks to reach that capacity. Infrastructure is in place and tanks are being added as needed. Our next “stand-up” will be new nitro vessels to accommodate and expand our extremely successful NITRO programs.
What new beers are on the horizon for Mother Earth?
Mother Earth has always had a pilot-program to bring new and expanded offerings to market. Boo Koo Mosaic IPA, Born Blonde and our World Beer Cup, Great American Beer Festival and San Diego International Beer Festival award-winning ESB are all examples of that. 2016 was our pilot-year for our quarterly rotating can program featuring classics such as Kismet Nelson IPA and Hop Diggity Double IPA. The rotating program now falls under the “Resinator Hop Series.” Look for these beers on shelves, draft and included in “Love Packs”, 12- and 24-can variety packs featuring fan favorites and seasonal or rotating beers. One of those beers will be our Sin Tax Imperial Peanut Butter Stout. We’re also adding a full-time barrel-aged draft offering—our super-popular Quit Stalin Barrel-Aged Russian Imperial Stout.
As a former San Diego Brewers Guild president, what are your thoughts on the direction of that trade organization?
It was an honor to represent our local breweries. Now, as president emeritus, I have the pleasure of watching Jillian Davidson move us forward and working with an engaged board of directors that has nothing but the best interests of our industry and local beer brethren at heart. The board has been working very hard on future planning and 2017 is certain to hold some new initiatives, updates and an expansion of how we can best service our membership and the industry at-large. Working directly with the California Craft Brewers Association on important legislative and regulatory issues is chief amongst these, as well as continuing the focus on quality marketing, communications and events that bring education and awareness to the public and provide legitimacy to our members who work hard each and every day with passion and perseverance.