Twice a year, I assess the work-in-progress brewing-company-owned projects throughout San Diego County and offer my thoughts on those that appear to have the most promise. This is the first post in a series of four, broken down by geography. This time around we’ll start with the southern part of the county, which for the first time since I began this bi-annual practice, is home to the most interesting trio of under-development venues anywhere.
TapRoom Beer Company | 2000 El Cajon Boulevard, North Park: The brothers behind Pacific Beach craft-beer-bar stalwart SD TapRoom will go from procuring and slinging ales and lagers to manufacturing them once their two-story North Park brewpub is constructed. That structure will have a fully visible brewhouse as well as a wealth of outdoor seating, but what gives it its best shot at instant success is the fact Bill Batten, a veteran of AleSmith Brewing Company and Mikkeller Brewing San Diego, will be in charge of beermaking operations.
Coronado Brewing Company | 535 Florence Street, Imperial Beach: As if acquiring Monkey Paw Brewing, helping its ex-head brewer launch SouthNorte Brewing and installing a kitchen at its Bay Park headquarters weren’t enough irons to have in the proverbial fire, CBC is constructing a brewpub within its half of IB’s Bikeway Village development. Proven brewing prowess and a prime location that will turn the heads of local and tourist pedestrians and bike-riders are big positives this veteran brewery operation should be able to build on.
Kairoa Brewing | 4601 Park Boulevard, University Heights: The team of New Zealanders behind Red House Pizza has taken over a neighboring building on the corner of Park and Madison Avenue and is in the process of converting it to a two-story brewpub that will serve a wide range of beer styles alongside cuisine with Kiwi appeal (think meat pies and sausage rolls) plus vegetarian and vegan fare. Though home to numerous watering holes, this will be University Heights’ first source for beer made within the neighborhood.
The craft-brewing industry is in a state of flux, forcing companies within it to reexamine their business models and, in the case of larger operations, alter them in order to thrive or, in some cases survive. Larger operations such as Stone Brewing, Green Flash Brewing and Karl Strauss Brewing have all had to adjust course as consumer preferences shift to smaller, local, independent breweries, and active consumer demographics begin to skew toward younger factions, many of which have only ever drunk craft beer. It’s to be expected of interests that are among the country’s 50 largest brewing companies. Though it is considerably smaller and, at its heart still a family-run business, Coronado Brewing Company has been quite vigilant over the past several years, keeping an eye on the rapidly changing market and making moves to weather an uncertain storm. The latest of those moves includes today’s announcement that CBC will purchase East Village-based brand Monkey Paw Brewing. Owner Scot Blair‘s other businesses, South Park Brewing and Hamiltons Tavern, are not part of the deal.
Blair has had lofty aspirations for his beer-making business since opening it in 2011, but was not satisfied with progress toward increased production and distribution. He examined a number of options for meeting those goals, including acquisition, but says he wouldn’t have sold to just anybody. A stalwart figure within the craft-beer world for more than a decade, Blair knows the industry and the individuals within it, and says it was his long-standing respect for and friendship with CBC owners Ron and Rick Chapman that distinguished this as the right move for him and his business. Another key factor is control. Blair has a vision for Monkey Paw and its beers, and will remain intimately involved with the brand, focusing solely on beer—conceptualization and growth of the entire portfolio.
This deal is reminiscent of Green Flash’s 2014 acquisition of Alpine Beer Company. That move allowed for increased production of Alpine beers at Green Flash’s much-larger brewing facilities. Likewise, Monkey Paw, which produced less than 700 barrels last year, will now have the majority of its beers produced at CBC’s Bay Park headquarters, while still making beer on the 15-barrel system at its East Village pub. CBC began brewing its beers at that site—affectionately referred to as “Knoxville” for the street it occupies—in 2013, a year after taking over the 14,000-square-foot property. Since then, it has taken over several other buildings bordering the brewery, creating a rather impressive cul-de-sac campus. CBC is also in the process of installing a kitchen at Knoxville to increase the draw of its tasting room. This is particularly important with the impending arrival of a satellite tasting room from Benchmark Brewing Company and a new brewery, Deft Brewing Company, slated for arrival in Bay Park this year.
CBC is also changing up its game in the southerly municipality of Imperial Beach. The company opened a bar and restaurant there in 2014, and recently signed on to construct a 7,500-square-foot brewpub at the upcoming Bikeway Village on Florence Street. This will increase brewing capacity in a more high-profile location not far from CBC’s original brewpub on its namesake island. Meanwhile, CBC has ceased distribution to certain states, strategically tightening things up to better compete in the marketplace and maximize profits and expenditures.
And two months ago, the company announced the Chapmans’ investment in SouthNorte Brewing Company, a new venture headed by CBC head brewer Ryan Brooks. That operation, basically a CBC offshoot or sub-brand, will meld the brewing cultures of Baja California and Southern California, but there’s more to that fermentation fusion than mere ingenuity. An MO like that figures to appeal to demographics CBC does not currently reach in as great a quantity as they would like. Ditto Monkey Paw’s liquid wares, which skew to a younger demographic more interested in locavorianism, that likely wishes to support an edgier brand versus a company that recently celebrated its 21st anniversary. While this acquisition (which is set to be completed by September) may seem odd to those not paying attention, a look at CBC’s recent body of work where business-model adjustment is concerned shows the logic behind it and how it fits into a large and intricate puzzle.
This is the last of a four-part series of posts noting some of the most promising future brewing projects currently under construction in San Diego County. So far, we’ve tackled the eastern, western and northern communities. Today, we’ll delve into the southerly portions of the county, where a great deal is going on of late.
TapRoom Beer Co., University Heights: Earlier this month, news broke that former AleSmith Brewing and Mikkeller Brewing San Diego brewer Bill Batten had signed on to help the owners of SD TapRoom bring a two-story brewpub concept to life on El Cajon Boulevard. Brewing and restaurant experience plus a shared devotion to local beer make this a project to watch. Batten plans to brew a mix of traditional and avant-garde beers.
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Thr3e Punk Ales Brewing Co., Chula Vista: This business started out borrowing beer space from Finest Made Ales before securing a three-story building in the heart of the downtown Village area. A rock-themed tasting room will have stainless steel vessels jutting up from the basement and serve beers that, leading up to this point, have been well received by local craft-beer enthusiasts, all with a view of cross-street neighbors Chula Vista Brewery.
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Coronado Brewing Co., Imperial Beach: CBC opened Imperial Beach’s first brewery-owned venue in 2014, but it’s about to upgrade after securing one of two twin buildings at the upcoming Bikeway Village. In addition to installing a brewpub with a 10-barrel brewhouse, distilling is also in the plans. While the project is under construction, CBC will setup a temporary outdoor tasting room accessible by a rotating fleet of mobile food vendors.
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Named after an island municipality with a population of just around 20,000, it’s easy for the uninformed to mistake Coronado Brewing Company (CBC) as a small, hometown operation. But with two locations—a production brewery and tasting room in Bay Park and restaurant in Imperial Beach—in addition to its original Coronado brewpub, and distribution in 19 states and 12 countries, CBC is anything but. Over the past 20 years (the past half-decade in particular), the company has grown by leaps and bounds, but it’s not done. Today, CBC announced plans to open a new facility as part of Imperial Beach’s upcoming Bikeway Village project.
Located at 535 Florence Street (at in the county’s southwestern-most city, Bikeway Village will consist of two 15,000-square-foot buildings. One of those buildings will house a coffee shop, bike store and other retail operations, while the other will be CBC’s. Their plan is to install a full-service restaurant and 10-barrel brewery in the immediate future, then follow that up down the road with a distillery. The restaurant will come in around 7,000-square-feet and include outdoor space that will be outfitted with seating and fire-pits.
Construction is estimated to last 12-to-18 months, but CBC will install a temporary tasting room this summer that will remain operational until the full-concept debuts the following summer. The temporary space will include outdoor seating and employ a mobile beer-trailer equipped with 20 or so taps, as well as the services of local food-trucks. Like the eventual brewpub and the other businesses comprising Bikeway Village, CBC’s interim sampling space is designed to cater to cyclists utilizing the Bayshore Bikeway as well as IB denizens.