A pleasant surprise on Friday the thirteenth is always welcomed. In the case of the team at Deft Brewing Company that’s especially true. After waiting two weeks for approval of a utility fix at its project site, that blessing was issued by San Diego Gas and Electric this morning. And with that, they are able to open the doors to their brand-new tasting room and serve up their stock of varied European-inspired liquid offerings.
Deft Brewing is located at 5328 Banks Street in the Bay Park/Morena area of San Diego Proper. The brewing modus operandi is to celebrate Old World styles, including some that are harder to come by in San Diego County. A touch of New World is sprinkled in here and there in the form of American hops and such. The opening beer-list is as follows:
Deft’s brewery and tasting room are housed in the hull of a former boat-building facility with a high, pointed ceiling that will allow ownership to replace the current two-barrel setup with an eventual 10-barrel brewhouse and fermenters to match. Right now, the team is working to dial in its beers and make sure it is speaking to the desires of customers—particularly those in the Bay Park neighborhood—before ramping up production. The tasting room juxtaposes red bar stools against a mostly neutral color pallet featuring a main bar and rail bars made from live-edge wood procured from next-door neighbors, Made Lumber Supply, and reclaimed wood slats from Deft co-owner Morris Nuspl‘s backyard fence. Mostly windowed walls let in plenty of natural light and give a view of an outdoor space that is very close to being converted into a patio with al fresco seating.
One of the reasons San Diego brewers enjoy the camaraderie and success they do is the 1997 establishment of the San Diego Brewers Guild (SDBG). Back then, there were far fewer brewing companies in San Diego County, but visionaries from some of those veteran operations realized that strength in numbers would be key for development and promotion of the local industry. This year, the SDBG will celebrate its 20th year of collective success. In doing so, it will gather its longest-tenured while drawing off the innovation of all of its 100-plus members.
Later this month, Coronado Brewing Company will host a collaboration brew day during which brewers from SDBG member breweries will be invited to participate in the brewing of a special beer to commemorate the big two-zero. The recipe for that beer, a fittingly San Diego-style India pale ale (IPA), was developed by brewers at Coronado, Karl Strauss Brewing Company, Pizza Port, Stone Brewing, San Diego Brewing Company, AleSmith Brewing Company and San Marcos Brewery and Grill.
The beer will come in around 7% alcohol-by-volume and be double-dry-hopped with Idaho 7, Motueka and Vic Secret hops. Additional hops will be donated by Fallbrook’s Star B Ranch and Hop Farm. Yeast was donated by Miramar-based White Labs while remaining ingredients were provided by BSG CraftBrewing. Additionally, El Cajon’s Taylor Guitars is partnering to provide old ebony fret boards from its African mill. That reclaimed wood will be fashioned into tap handles branded with the SDBG logo for this celebratory IPA.
Kegs from the 60-barrel batch will debut during San Diego Beer Week, which will take place from November 3 to 12. Coronado will also take the lead getting the beer out via its distribution partner, Crest Beverage. The beer will be available at retail accounts throughout the county, and make its official debut on November 3 during Guild Fest’s VIP Brewer Takeover at the Port Pavilion on downtown’s Broadway Pier. Proceeds from the beer will be donated to the Guild by Coronado once the beer sells through.
While Coronado is the hub this time around, the SDBG hopes to create collaboration beers on an annual basis and rotate the brewery at which they are produced each time. To get everyone involved during this inaugural brew, SDBG members were asked to submit suggested names for the beer, a short-list of which will be voted on by the membership this month.
Each June, San Marcos’ Rip Current Brewing Company uses Rip Current Awareness Week, a seven-day period designated by the National Oceanic and Atmospheric Administration, as an opportunity to raise public knowledge about its wares through special events and offers at its tasting rooms. It’s a clever marketing effort; enough so that another San Marcos-headquartered brewing company isn’t waiting for a governmental agency to institute an educational span in its honor. Enter, Mason Awareness Week, taking place August 28 to September 1.
Mason Ale Works, the in-house brewing operation of the 3LB Restaurant Group built within its Urge Gastropub brewpubs in Oceanside and San Marcos, is teaming with high-profile accounts throughout San Diego over a five-day span to increase imbibers’ consciousness of the brand. According to 3LB co-owner Grant Tondro, Mason Ale Works has been able to gain a good following in North County, but isn’t as relevant south of Miramar. So, they’re bringing the brand south via special events and promotions.
The week will kick off with a Monday steak night at University Heights’ Small Bar that, instead of featuring a keep-the-glass aspect, will allow patrons to keep a Mason-branded steak knife. Tuesday a beer-can koozie will be the keeper du jour at High Dive in Bay Park. Wednesday the Mason crew will return to Urge Common House in San Marcos for a “mini-Lebowski fest” marking the release of a “vegan White Russian beer” brewed in collaboration with Modern Times Beer. Thursday will see a keep-the-glass and cask-night combo at Kearny Mesa’s O’Brien’s Pub, followed by special bottle pours and custom t-shirts at Toronado in North Park.
Like many new local brewery owners, Tondro says opening a brewing company in the current, crowded marketplace is challenging. He says the number of slices of the pie are growing faster than the pie at this point, making it all the more important to differentiate one’s brand and beers, and fueling the decision to reach out in order to introduce themselves to San Diego beer drinkers.
Having lived in the area for more than a decade, Morris and Robin Nuspl always wanted to bring a brewery to their community, but finding good, industrial-zoned real estate was problematic. So they considered Kearny Mesa, Mission Valley and areas near Lindberg Field before coming upon the eventual home for Deft Brewing (5328 Banks Street, Suite A, Bay Park), a 1950s gable-roofed former fishing-boat factory in a cul-de-sac a block off Morena Boulevard, Linda Vista and Friars Roads. Plenty of windows, a roll-up door and a patio were deal-sealers for them.
Morris will serve as head of brewing and operations. A former electronics-industry executive and engineer, he is an avid homebrewer who believes in small-batch creation. He and assistant Mike Finn will employ a two-barrel pilot system to develop and fine-tune beers before installing an eventual 10-barrel brewhouse to ramp up production. That move is currently slated for next year and will only happen after Deft brings on a professional brewer with experience running larger breweries. At that point, 10- and 20-barrel fermenters will be brought in to replace the current stock of two-, five- and eight-barrel tanks.
The company’s product portfolio will be made up mostly of ales of British, Belgian and German origin, each infused with twists—described as “deftness”. While there will be hop-forward offerings (English-style IPA), Morris intends to make approachability (Kölsch) his primary focus and isn’t scared to bring malt-heavy beers (Irish-style red ale) to a county that generally eschews grain-centric brews. He’s also eager to present Western European styles seldom produced on a commercial level. Year One production is estimated to meet or exceed 500 barrels.
Despite being a rather centralized neighborhood accessible from Interstates 5 and 8, the Nuspls concede Bay Park is still tucked away and unfamiliar territory for many San Diegans. They hope to do their part to change that by adding good beer with existing Bay Park interest Coronado Brewing Company and the incoming tasting room from Grantville’s Benchmark Brewing Company. They believe in the camaraderie of the industry and cite Home Brewing, Duck Foot Brewing, Eppig Brewing, Bitter Brothers Brewing (in nearby Bay Ho) and Hauck Architecture as businesses that have helped them a great deal over the past year-and-a-half. Deft is on track to open around Labor Day.
The craft-brewing industry is in a state of flux, forcing companies within it to reexamine their business models and, in the case of larger operations, alter them in order to thrive or, in some cases survive. Larger operations such as Stone Brewing, Green Flash Brewing and Karl Strauss Brewing have all had to adjust course as consumer preferences shift to smaller, local, independent breweries, and active consumer demographics begin to skew toward younger factions, many of which have only ever drunk craft beer. It’s to be expected of interests that are among the country’s 50 largest brewing companies. Though it is considerably smaller and, at its heart still a family-run business, Coronado Brewing Company has been quite vigilant over the past several years, keeping an eye on the rapidly changing market and making moves to weather an uncertain storm. The latest of those moves includes today’s announcement that CBC will purchase East Village-based brand Monkey Paw Brewing. Owner Scot Blair‘s other businesses, South Park Brewing and Hamiltons Tavern, are not part of the deal.
Blair has had lofty aspirations for his beer-making business since opening it in 2011, but was not satisfied with progress toward increased production and distribution. He examined a number of options for meeting those goals, including acquisition, but says he wouldn’t have sold to just anybody. A stalwart figure within the craft-beer world for more than a decade, Blair knows the industry and the individuals within it, and says it was his long-standing respect for and friendship with CBC owners Ron and Rick Chapman that distinguished this as the right move for him and his business. Another key factor is control. Blair has a vision for Monkey Paw and its beers, and will remain intimately involved with the brand, focusing solely on beer—conceptualization and growth of the entire portfolio.
This deal is reminiscent of Green Flash’s 2014 acquisition of Alpine Beer Company. That move allowed for increased production of Alpine beers at Green Flash’s much-larger brewing facilities. Likewise, Monkey Paw, which produced less than 700 barrels last year, will now have the majority of its beers produced at CBC’s Bay Park headquarters, while still making beer on the 15-barrel system at its East Village pub. CBC began brewing its beers at that site—affectionately referred to as “Knoxville” for the street it occupies—in 2013, a year after taking over the 14,000-square-foot property. Since then, it has taken over several other buildings bordering the brewery, creating a rather impressive cul-de-sac campus. CBC is also in the process of installing a kitchen at Knoxville to increase the draw of its tasting room. This is particularly important with the impending arrival of a satellite tasting room from Benchmark Brewing Company and a new brewery, Deft Brewing Company, slated for arrival in Bay Park this year.
CBC is also changing up its game in the southerly municipality of Imperial Beach. The company opened a bar and restaurant there in 2014, and recently signed on to construct a 7,500-square-foot brewpub at the upcoming Bikeway Village on Florence Street. This will increase brewing capacity in a more high-profile location not far from CBC’s original brewpub on its namesake island. Meanwhile, CBC has ceased distribution to certain states, strategically tightening things up to better compete in the marketplace and maximize profits and expenditures.
And two months ago, the company announced the Chapmans’ investment in SouthNorte Brewing Company, a new venture headed by CBC head brewer Ryan Brooks. That operation, basically a CBC offshoot or sub-brand, will meld the brewing cultures of Baja California and Southern California, but there’s more to that fermentation fusion than mere ingenuity. An MO like that figures to appeal to demographics CBC does not currently reach in as great a quantity as they would like. Ditto Monkey Paw’s liquid wares, which skew to a younger demographic more interested in locavorianism, that likely wishes to support an edgier brand versus a company that recently celebrated its 21st anniversary. While this acquisition (which is set to be completed by September) may seem odd to those not paying attention, a look at CBC’s recent body of work where business-model adjustment is concerned shows the logic behind it and how it fits into a large and intricate puzzle.