This month, the two craft-brewing industry trade organizations of the greatest importance to local breweries—national entity, the Brewers Association, and the San Diego Brewers Guild—have unveiled initiatives seeking to assist consumers in identifying products from authentically independent brewing companies. It started with the latter introducing decals that can be placed on the exterior of member organizations (all of which meet the SDBG’s independence standards). That was followed this week by the BA rolling out a seal of independence that qualifying breweries can feature on their beer-packaging at retail.
Both organizations share the same motivation. With macro-beer producers’ long-standing practice of creating faux craft brands, and the more recent phenomenon of those conglomerates purchasing craft breweries, in part or in whole, and using misleading and often times false information via advertising campaigns and product labeling to disguise their non-craft products, it has become essential for authentically independent operations to help educate consumers that they are, indeed, the real thing, as opposed to the likes of AB InBev-, MillerCoors– and Constellation Brands-owned interests.
In the words of the Brewers Association: When it comes to the origins of food and beverages, there is increasing public interest in transparency. Beer lovers are no exception. As Big Beer acquires former craft brands, beer drinkers have become increasingly confused about which brewers remain independent. They want to know who makes their beer. With the launch of [the BA’s independence] seal, the BA is making it easy to identify which beer is made by independent craft brewers.
The BA’s seal features an upturned beer bottle (signifying the manner in which craft brewers have turned the industry upside-down over the past several decades) and the words “Brewers Association Certified Independent Craft”. To be able to use the seal, companies must meet the BA’s criteria, which includes: annual production of six million barrels or less and being less than 25% owned or controlled by an alcohol industry member that is not itself a craft brewer. In addition to bottles, cans, six-pack holders, case-boxes and other packaging, the seal can also be used at places of business and on marketing materials.
In San Diego County, the SDBG’s decals read “Proud Member San Diego Brewers Guild” and note the current calendar year. In addition to the decals, the SDBG is also creating flags and tap-handle danglers for use at tasting rooms and on-premise accounts. These are key components of the organization’s Conscious Consumer Campaign.
Today, the Brewers Association released its annual set of lists of Top 50 Breweries from the last calendar year. The rankings are based on beer sales volume, and broken into two lists—Top 50 U.S. Craft Brewing Companies and Top 50 Overall U.S. Brewing Companies. The latter includes the likes of Anheuser Busch and MillerCoors as well as former craft-brewing interests that no longer qualify as craft breweries under the BA’s definition, such as Lagunitas Brewing Co. and locally based concern Ballast Point Brewing.
The Top 50 U.S. Craft Brewing Companies list includes three San Diego County businesses—the same ones that have graced the list for the past several years. Escondido’s Stone Brewing is the highest ranked at #9 (they are listed at #17 on the Overall U.S. Brewing Companies list), with Green Flash Brewing Co. rising four spots from the year prior to #37 (#46 on the Overall list) and Karl Stauss Brewing Co. ascending five spots to take its place at #41.
D.G. Yeungling & Son, Inc. retained the top spot on the Craft Brewing Companies list, followed (in order) by Boston Beer Co., Sierra Nevada Brewing Co., New Belgium Brewing Co., Gambrinus, Duvel Moortgat USA, Bell’s Brewery, Deschutes Brewery, Stone and Oskar Blues. The top 10 for the Overall list was as follows: Anheuser-Busch, Inc.; MillerCoors; Pabst Brewing Co.; D.G. Yuengling & Son, Inc.; North American Breweries; Boston Beer Co.; Sierra Nevada Brewing Co.; New Belgium Brewing Co.; Lagunitas and Craft Brew Alliance. Ballast Point registered at #13.
Why is San Diego such a hotbed of quality brewing? It’s a popular question with many answers. Most brewing professionals agree that a major key to the permeation of the suds subculture into the board-short fabric of San Diego is the prominence of homebrewing throughout the county. Many of San Diego’s commercial brewers and brewery owners spent years honing their craft on a recreational level before going into business. As hobbyists, homebrewers collaborate, learning from each other as well as the numerous pro-brewers who revel in maintaining their connection to the amateur-fermentation ranks. For many in San Diego, homebrewing is as big a deal as what goes on at Stone, Ballast Point or Green Flash. And once a year, the county’s homebrewers pit their best beers against those of homebrew clubs throughout the world at the American Homebrewers Association’s National Homebrew Competition (NHC), winners of which were announced over the weekend from Homebrew Con in Baltimore, Maryland.
San Diego’s largest homebrew-club, QUAFF (Quality Ale and Fermentation Fraternity), was named the NHC Homebrew Club of the Year—the most prestigious honor of the entire competition. The 2016 NHC featured 7,692 entries from 3,396 homebrewers hailing from every U.S. state as well as 13 other countries. Numbers like that equate to big-time bragging rights for the hundreds of members of Carlsbad-based QUAFF. But the QUAFF member who gets to do the most bragging is San Marcos’ own Nick Corona, who earned Homebrewer of the Year honors after beating out 175 other entrants in the German Wheat and Rye Beer category with his homespun weissbier.
Other local winners include West Coaster staffer Ryan Reschan, who took first-place in the heavily contested Pilsner category (215 total entries). The runner-up to Reschan was also a local, Jeremy Castellano, who entered without affiliation to any particular homebrew club. Other successful QUAFFers included Curt Wittenburg (first-place in the Other American Ale category), Mike Habrat (second-place in Traditional Mead) and Tim Wang (third-place in Light Hybrid Beer). This isn’t the first time QUAFF has experienced success at the NHC. Quite the contrary. From 2001 to 2006, the organization won Homebrew Club of the Year a record six consecutive times. In 2011, Paul Sangster—co-owner of San Marcos’ Rip Current Brewing Company earned the Ninkasi Award for most wins at that year’s competition. These are just some of the major accomplishments this standout organization has amassed at the country’s premier homebrewing competition.
It’s that time of year again. The Brewers Association, the national trade organization representing American breweries, has released its lists of the top 50 breweries and “craft breweries” in the country, based on barrels of beers sold during calendar year 2015. Four breweries from San Diego County are included in the “craft brewery” list.
Once again, Stone Brewing is tops on the list, but the Escondido-based company slipped from ninth to tenth in the standings…one notch above Miramar-based Ballast Point Brewing and Spirits, which rose a full 20 points from its 2014 position. But wait…after being sold for $1 billion to Constellation Brands late last year, Ballast Point no longer qualifies as a “craft brewer” by the BA’s standards (*). But they are on the list based on the decision to include companies that met the BA’s criteria for all or part of 2015.
Mira Mesa-based Green Flash Brewing Company rose from 48 to 41 this year, while San Diego’s oldest continuously operating brewing operation, Karl Strauss Brewing Company, came in at 46 (down a notch from 45 in 2014). On the list of U.S. breweries, which does not consider businesses’ “craft” nature, Stone placed 15, Ballast Point came in at 17 and Green Flash edged in at 49. All three operations figure to produce far more beer in 2016 once additional brewing facilities and equipment come on-board.
Stone is looking to a third-quarter debut of breweries in both Richmond, Virginia and Berlin, Germany, while Ballast Point recently upped its production capabilities in a big way by adding a 300-barrel brewhouse and securing space in Long Beach for a barrel facility that will give birth to sours. Meanwhile, Green Flash is still hard at work on finishing construction of its East Coast brewery in Virginia Beach, Virginia.