Late last year, after four years in business and a failed attempt at opening a manufacturing facility with contract-brewing capabilities, La Jolla Brewing quietly went out of business, leaving its namesake community with a vacant brewpub. That spot was snatched up by Torrance, California-based Absolution Brewing, which reopened the brewhouse-equipped eatery as Absolution by the Sea last month. With San Diego breweries (Ballast Point Brewing, Stone Brewing, Karl Strauss Brewing, Modern Times Beer) having spent the past several years establishing footholds in the City of Angels’ to benefit from the burgeoning nature of its beer scene, it might seem odd for an LA company to come south, but it makes perfect sense for co-founder Steve Farguson. His family is from here and he has called San Diego home since 1995, so he’s happy to start Absolution’s second chapter in America’s Finest City. We sat down with him to find out more about the concept Absolution has installed in The Jewel.
What inspired you to acquire this particular brewpub?
My parents live eight blocks from the facility and we used to go there (when it was La Jolla Brew House) on a nearly-weekly basis. I always liked the vibe and tried to buy it almost six years ago. When I was approached about the opportunity last year, I said “yes.” For the past four years, I have been commuting from Coronado to Torrance, where we established our production brewery. Our facility is now a well-oiled machine and Absolution by the Sea gave me the opportunity to work closer to home. My parents are also getting older, and being here in La Jolla gives me the chance to check in on them more frequently.
What renovations have you done since taking over the space?
The place was really neglected over the past few years. Reading some of the reviews was really eye-opening. We knew we were in for a significant challenge. There was no evidence that sanitation and proper cleaning had taken place anywhere in the facility. Frankly, the brewery, cold-storage and kitchen were in such neglected shape, we had to replace or rebuild nearly everything. We also installed and upgraded many things that made the space even more inviting, including refinishing the pine wood floors and cutting out the wall separating the dining room from the front patio and installing designer glass. We put in marble around the fire pits, changed the awning to blue to match our sea concept, and installed a state-of-the-art lighting and audio systems. We also tore out 90 feet of draft trunk lines and installed a new draft system.
What is the game plan for on-site beer production?
Absolution has really grown over the past year. We recently hired a new vice presidents of sales for California and Texas, respectively, and we are planning other states this year. Our Torrance facility is gearing up to exclusively produce widely-distributed core brands so we can meet wholesaler demand. In La Jolla, we plan to brew our specialty and seasonal products. We also have a SABCO pilot system for test batches. Absolution by the Sea will create beers unique to the San Diego lifestyle and ship many of them to our sister tap rooms north of here, as well.
What are some future plans for Absolution by the Sea?
In a few months, we plan to open our craft-cocktail bar in the back room and start serving barrel-aged beers, as well. That back space is also going to work nicely as a space for private parties. But mostly, I really want this place to be community-centric. We want to be stewards of not just La Jolla, but San Diego as a whole. Our vision is to really engage the community here and it’s taking place even quicker than we’d anticipated. Already, locals have been reaching out and thanking us. It’s really exciting for me and my partners.
How has it been adding a culinary side to the business?
We are a brewery first and we always will be. It is our core and what drives our whole team, however, we now serve food—real food, not pub food. We really want to be known as a place to gather where you can enjoy a hand-crafted ale with culinary experience that takes no shortcuts. It’s funny…our team has worked so hard the past four-and-a-half years, putting in seven days per week more often than not. We have all aged in the process, but it is all about our passion to deliver a unique product we believe in. As tired as it’s made us, Absolution by the Sea has put a huge spring in my step and a smile on my face. My friends tell me I have never seemed so happy. I’m working in beautiful San Diego and that really says it all for me.
I’ve religiously covered the San Diego brewing industry for a decade. A big part of that has included checking out new breweries. Interviewing so many brewery owners prior to their debut, it’s always interesting to see their visions brought to life. Unfortunately, the brick-and-mortar realization of these entrepreneurs sometimes pale in comparison to their lofty aspirations. Bad beer—it happens. Drinkers go into new breweries realizing it, but it doesn’t remove the sting of encountering subpar ales and lagers, especially when your purpose for visiting is to honestly assess the quality of an establishment’s wares in print.
There was a three-year period from 2012 to 2015 when I was overwhelmed with the number of new San Diego County breweries opening with beer that tasted like bad homebrew or, worse yet, exhibited significant defects (diacetyl, dimethyl sulfide, acetaldehyde, isovaleric acid, oxidation, low attenuation, etc.). There were some years, as many as half (if not more) of the new operations I would visit would come in low on the quality scale, with some being downright unacceptable. It was a major problem, more for others than myself. I only write about beer, but those who make it—veterans of the local industry brewing good beer—grew increasingly and vocally concerned about the impact the rapidly increasing amount of substandard product would have on our region’s reputation.
Fortunately, San Diego’s status as one of the finest brewing regions in the world has remained intact. So why bring up this dark chapter in an otherwise bright saga? Because over the last two years, visiting new breweries has gone from the iffy chore it had become to the inspiring pleasure that it should be in a premier county for craft beer. So often I’ve left a first session at a rookie brewery feeling pleasantly surprised and incredibly pleased; that lovely feeling that inspires you to want to come back and support the people behind these fledgling businesses. This heart-warming phenomenon has occurred with such regularity that I’d go so far as to venture that the beer in San Diego County, as a whole, is better than it has been at any point in this storied area’s nearly 30 years of beer production.
Each year, I examine the new breweries that are performing best among their recently debuted peers. In the aforementioned era, it was rather easy to separate the cream from rest of the crop. If anything, some so-so interests squeezed in, but the past two years have been different. I have had to increase the number of new breweries to praise to a half-dozen, and even that forced me to leave out some start-ups worthy of recognition last year. Burning Beard Brewing, North Park Beer Co., Resident Brewing, Pure Project Brewing, Bear Roots Brewing and Bitter Brothers Brewing comprised my best-of rookie class for 2016, but I will be the first to say that popular operations Mason Ale Works and Mikkeller Brewing San Diego had as much right for inclusion as the others. In the end I had to split hairs, awarding points for operations that had great beer out of the gate versus those that seemed to find their way several months in. It’s a good time for brewers and drinkers alike when an octet of breweries of this quality open in a single year and I’m forced to scrutinize to this degree.
So what happened to turn things around? Some would say that the current, crowded, ultra-competitive business climate demands it. There are more than 150 brewhouses churning out beer in San Diego County, and plenty more competition from outside interests as well as the ever-present multi-national conglomerates and their acquired and crafty brands. Certainly the need to compete is a driver, but I believe there’s more to it than just that. After all, many say that if you don’t make good beer you’ll be weeded out and left behind, but we have decades of empirical evidence that proves otherwise. So there has to be something else, something more. I think in many cases, it comes down to pride, which is not a deadly sin when it motivates people to be and do their best.
From interviewing many new brewery owners, it seems more and more of them are asking questions of local brewing professionals during and beyond the start-up process. Local brewery owners’ and brewers’ openness to newcomers and would-be competitors has been a hallmark of the San Diego suds scene and cited innumerable times as a key reason the region has risen to prominence. More importantly than having conversations and posing questions, it would seem these entrepreneurs are listening, even when the answers and feedback they receive aren’t what they want to hear, and adjusting their courses accordingly or striving harder to produce quality beer. Many are the homebrewers in the past who were so enamored with their recipes and the 100%-positive feedback of their friends and family that they felt no need to ask for help or lean on the immense experience located almost inconceivably right at their fingertips.
And speaking of homebrewers, while there’s still a large number of them getting into the professional brewing ranks without ever having worked a day in a commercial brewery, more brewery owners are either employing or consulting with fermentation specialists who have built résumés sporting stints well beyond their garages. And it’s making a big difference in the quality of product. Since Bill Batten, the former head brewer for Mikkeller San Diego and senior brewer for AleSmith Brewing, resigned in March, he has consulted on a handful of projects, offering invaluable advice, while he waits to take the reins at his future home, TapRoom Beer Company, a brewpub being built in North Park by the owners of Pacific Beach bar and eatery SD TapRoom. Other brewing-industry veterans have been brought in to ensure smoother sailing, both at work-in-progress interests and already operational facilities, and it has paid off in each case.
Then there are the large breweries incapable of providing enough advancement opportunities to maintain staff because there are only so many master, head, senior and lead positions to go around. This requires brewers further down on the org chart to climb the ladder by switching employers. Of course, some of them were only there to get their boots wet in the first place, learning the ropes in order to apply lessons and experience to their own breweries at some point. To see this in action, one need look no further than the Brewery Igniter complex in North Park, where Ballast Point Brewing alums Clayton LeBlanc and Nathan Stephens are gaining a fast name for their new employers at Eppig Brewing behind top-notch beers, and former Stone Brewing small-batch brewer Brian Mitchell is crafting quality out-there beers at his passion project, Pariah Brewing. And up in Vista, another pair of Ballast Pointers, Ryan Sather and Chris Barry, have won over North County imbibers at their fantasy-themed Battlemage Brewing.
Frankly, experienced talent like this wasn’t available in such quantity in the darker days. There are more skilled employees for brewery owners to secure and utilize to their fullest, and they are, even with an unprecedented level of attrition. In recent years, San Diego has lost a certain percentage of top-name talent to other regions. Key departures include former Green Flash Brewing brewmaster Chuck Silva who returned to his Central Coast roots to open Silva Brewing, Pizza Port Solana Beach head brewer Devon Randall moving to Los Angeles to helm Arts District Brewing Company, as well as Cosimo Sorrentino and Ehren Schmidt of Monkey Paw Brewing and Toolbox Brewing, respectively, both of whom moved to Denmark to accept high-profile positions.
Further aiding the cause are the camaraderie and support of San Diego industry organizations such as the San Diego Brewers Guild and the local chapter of the women’s advocacy-focused Pink Boots Society. These have always been factions built to support the rising tide and individual riders of that wave. They are safe havens of sorts for those who choose to pull into port. There are still those who eschew the Guild or feel that mostly-volunteer organization should come to them and win them over before they join (incorrect), but largely, those who want to be a part of the local industry realize the strength and resources that come with the numbers and relationships to be formed in such groups, and register their businesses as soon as they are able. Not coincidentally, member breweries tend to do much better than those who elect to be outsiders.
In addition to the openness and espirit de corps of the Guild and PBS, there is an undercurrent of don’t screw this up for the rest of us that inspires if not forces members to do their darnedest not to fall out of favor with membership by hurting the region’s overall reputation care of bad beer or ill-advised business practices. It’s hard to show your face among your contemporaries when your business or its products are known for having a counterproductive effect that potentially effects them (unless you are completely oblivious and lack self-awareness, and there certainly are plenty of those individuals in the mix). To a degree it comes down to the power of peer pressure, which like pride, it is not necessarily a bad thing when it motivates people to be and do their best.
The past two years have also seen more brewery closings than any 24-month stretch in the history of the local brewing scene. A number of these operations made poor beer, and their removal from the pool raised the level of the liquid within it. And a significant number of the breweries that previously made low-quality beer have upped their game over the years. To some extent, that has to do with the natural evolution of brewing. More people are doing it, thus information regarding techniques yielding optimal results is more readily available than ever before, as is top-notch and ever-advancing technology, but in most cases, it simply comes down to those operations gaining much-needed experience and driving themselves to be better, which is to be recognized and praised.
Four years ago, I ventured the opinion that there had never been more bad beer being brewed in San Diego than ever before, but things have changed for the better. Exploring new breweries—and breweries in general—is fun again, and more likely to involve defect-free and, often, exceptional ales and lagers. For the reasons above (and many more), the quality of San Diego beer as a whole is better, in my opinion, than at any time since I’ve been covering this beat. Kudos to the many in the industry working collectively and individually to maintain our region’s integrity and reputation.
Before Ballast Point Brewing was a company capable of commanding decuple figures, before it grew into San Diego County’s largest brewery and one of the biggest beer-producers in the country, before there even was a brewery called Ballast Point, there was Home Brew Mart (HBM). That Linda Vista hobby shop—one of the first to grace America’s Finest City—opened quietly in 1992 and, over the following quarter-century, has ignited a fire for recreational fermentation within a great many ale-and-lager neophytes. That includes individuals who now own breweries and brew professionally. Some of that contingent even worked for HBM in its early days. In celebration of the big two-five, Ballast Point is creating Family Reunion collaboration beers with those ex-employees as well as former BP brewers, an impressive assemblage of well-known, award-winning talent.
Several of the beers have already been released, while others are scheduled to be brewed in time for them to all be on-tap at HBM’s 25th anniversary event on September 24. The following is a breakdown of the collaborators, their creations and their past.
In an effort to increase its current employee base’s knowledge on the history of BP and its eldest venue, vice president Colby Chandler asked each collaborator to speak to present-day brewers about their time with the company, how it was then and how it prepared them to venture out on their own. Many said that making beer at such a fast-growing brewing company provided them wide-ranging experience as well as reference points for overcoming myriad obstacles. According to Chandler, many brewery owners, in particular, felt their time with BP made it much easier once they were working for themselves.
In addition to the HBM anniversary event, BP is also holding a series of beer-pairing dinners incorporating the aforementioned collaboration brews at HBM. The next will take place on August 24 and include five courses served with Swemiceros, Bay to Bay, Scripps Tease and various other BP beers. Chandler, Tweet, Stephens, LeBlanc and Ceniceros will all be in attendance.
Last weekend, Green Flash Brewing Company turned open the doors of its new East Coast brewery and tasting room in Virginia Beach, Virginia. The project took more than three years to get to the point where it was ready for sharing with the public, but now that 58,000-square-foot center of fermentation is producing and dispensing beer. We reached out to founder and owner Mike Hinkley to see how things went and how Green Flash’s home-away-from-home compares to America’s Finest City.
West Coaster: How were the weekend’s opening festivities?
Mike Hinkley: Amazing! The building is beautiful and the beer garden is essentially a City park attached to the brewery. Thousands and thousands of people showed up to welcome and support us at Treasure Chest Fest and the grand opening. Because it is the off-season for tourism there, it was all locals. It felt so good to finally get together with them and share the excitement.
WC: What is the Virginia Beach beer-scene like?
MH: Virginia Beach’s culture is very much like San Diego’s, a beach city with big tourism, big military and strong local community culture. But the craft culture and beer scene are really just a few years—rather than decades—old, so it is very different in that regard. The fun part is that the excitement and interest are so high. People are so interested to learn about all of the unconventional beer that we make and are excited for all of the a-ha moments that come along with drinking San Diego beer.
WC: What new goals and opportunities are you looking to realize with the East Coast facility?
MH: We sell about one-third of our beer on the East Coast. We expect it to grow even faster now that we offer regional pricing and have an amazing regional connection point for East Coast customers at Virginia Beach. I think we might do as much as 40,000 barrels from Virginia Beach in 2017, and then grow from there. More important than the numbers is becoming part of the craft-beer community, and sharing in the good times that come through connecting with people.
WC: In opening the new facility, what sort of on-site customer-experience were you looking to provide, and did lessons learned from your San Diego tasting rooms prove helpful?
MH: Our San Diego tasting room is a great meeting place. We care so much about the customer experience and we think every customer feels it. We bring that same over-arching approach to Virginia Beach. In Virginia Beach, we have more space, so we are able to have a separate events area, and a much, much bigger beer garden. Those are great advantages, but only important if we have the same dedication to making every customer experience awesome.
WC: What is on the horizon for Green Flash?
MH: We will take the rest of the year to put the finishing touches on Virginia Beach. Then we will continue to be Green Flash—ignore the beaten path, and wander off into the adventurous and unknown. I have no doubt there will lots of opportunity for excitement.