The “South Bay Uprising”—an influx of banded-together breweries and beer-centric venues spanning Chula Vista to Barrio Logan—has been picking up steam for years. Last weekend, the most formidable beer-making member of that growing movement opened its doors after two years of construction on downtown Chula Vista’s main drag, Third Avenue. Thr3e Punk Ales Brewing Company (259 Third Avenue, Chula Vista) has brought its ambitious vision for a multi-story brewery and tasting room simultaneously celebrating anarchic rock and the city its founders call home. In doing so, it’s given the community the type of business it can rally behind and build upon.
When we first met the Chula Vistans behind this business, they were renting space at Santee’s Butcher’s Brewing (since renamed to Finest Made Ales) to create their first batches of mostly-hoppy beers, but their dream was to secure space to make an artisanal impact on their home turf. They were able to do so in 2015 when they secured the building that formerly housed The Highlander. A rare basement-equipped structure it was first coveted by Fall Brewing Company, but elevated enthusiasm and hometown espirit de corps inspired the landlord to opt for Thr3e Punk Ales. At last weekend’s friends-and-family pre-open party, the landlord felt vindicated in that decision and bullish on the future of Third Avenue’s business district with the debut of Thr3e Punk Ales as well as the impending arrival of a tasting room for Santee-based Groundswell Brewing Company in another of his properties across the street, and the recent opening of Chula Vista Brewery on the same block.
While Bay Bridge Brewing Company and Novo Brazil Brewing Company have been making beer in Chula Vista for years, quality has been an issue and neither are centrally located enough to make the number of impressions and aid in revitalization the way Thr3e Punk Ales can. In addition to being smack dab in the middle of downtown, Thr3e Punk Ales is an attractive space with a fully conveyed thematic. The north wall is covered from basement to ceiling in a punk rock collage intermingled with iconic imagery. Tour poster artwork from the likes of Suicidal Tendencies, Bad Religion, the Sex Pistols and Dead Kennedys share space with the logos of Thr3e Punk Ales and the City of Chula Vista and the original Highlander sign augmented by the anarchy “A” utilized in the brewery’s wordmark. The brewhouse and fermenter tanks jut up from the basement into the tasting room opposite an L-shaped bar flanked by a roll-down screen illuminated by a ceiling-mounted projector. Rail bars line the north and roll-up garage door-equipped west side of the tasting room while a large wooden table provides a second, more communal seating option.
The opening beer list consisted of five offerings. Of them, the hoppy stock—what the company made its name on in its fledgling period—was the best. Needle in the Hey double IPA has the nose of a dispensary with flavors of clementine, melon, orange zest and pine resin. While it isn’t heavy, it is purposely sweet in a nod to old-school imperial IPAs. Conversely, their 6.5% alcohol-by-volume (ABV) IPA Hole has intense mango-and-papaya-like hop-bite up front and a sharp yet tacky finish. Morning After Pilz has such vibrant hop character it almost blots out its Pilsner foundation, but as its first-pour chill wears off, a bit of honey-ish earhiness and yeast character enter into the equation. A Mexican-style lager and 9.5% ABV imperial stout with flavors evocative of bittersweet chocolate, coffee and cinnamon bark round out the menu. Both would benefit from added carbonation, but taste nice and provide increased variety.
Overall, this much-anticipated project has made good on its intentions to bring a vibrant business in line with current trends and San Diego’s craft-beer scene to downtown Chula Vista. It will be interesting to see how a community less indoctrinated and inundated on the independent beer front will react, but if any brewery in the area has a chance to change the tastes of the city’s denizens, it’s this one.
This is the last of a four-part series of posts noting some of the most promising future brewing projects currently under construction in San Diego County. So far, we’ve tackled the eastern, western and northern communities. Today, we’ll delve into the southerly portions of the county, where a great deal is going on of late.
TapRoom Beer Co., University Heights: Earlier this month, news broke that former AleSmith Brewing and Mikkeller Brewing San Diego brewer Bill Batten had signed on to help the owners of SD TapRoom bring a two-story brewpub concept to life on El Cajon Boulevard. Brewing and restaurant experience plus a shared devotion to local beer make this a project to watch. Batten plans to brew a mix of traditional and avant-garde beers.
Click here to read more about this project
Thr3e Punk Ales Brewing Co., Chula Vista: This business started out borrowing beer space from Finest Made Ales before securing a three-story building in the heart of the downtown Village area. A rock-themed tasting room will have stainless steel vessels jutting up from the basement and serve beers that, leading up to this point, have been well received by local craft-beer enthusiasts, all with a view of cross-street neighbors Chula Vista Brewery.
Click here to read more about this project
Coronado Brewing Co., Imperial Beach: CBC opened Imperial Beach’s first brewery-owned venue in 2014, but it’s about to upgrade after securing one of two twin buildings at the upcoming Bikeway Village. In addition to installing a brewpub with a 10-barrel brewhouse, distilling is also in the plans. While the project is under construction, CBC will setup a temporary outdoor tasting room accessible by a rotating fleet of mobile food vendors.
Click here to read more about this project
Craft beer’s “South Bay Uprising” has slowly been picking up steam over the past few years, but now things are getting real. The uprising is finally hitting the main drag in Chula Vista, the municipality where it’s most important that it make an impact—Third Avenue. That thoroughfare is already home to Third Avenue Alehouse and will soon be joined by the area’s first fully functioning brewery and tasting room, Thr3e Punk Ales Brewing Company. Much fanfare has surrounded the latter while another interest bearing the city’s name has quietly gone about the business of going into business right across the street: Chula Vista Brewery.
Located at 294 Third Avenue, Chula Vista Brewery is the product of Timothy and Dali Parker, a couple who live in the area. As the company’s name suggests, the Parkers aim to be ultra-local, which will include teaming with other Chula Vista businesses. They feel there is a misconception that Chula Vista lacks craft-beer drinkers, which has led to the community’s underserviced status from a brewing perspective. So, they’re taking it upon themselves to give their community the ales they feel it deserves.
Russell Clements, a veteran brewer who worked at Rock Bottom‘s La Jolla brewpub under (current Second Chance Beer Company brewmaster) Marty Mendiola before moving on to Ballast Point Brewing, will be the one manning the brewhouse. He will be assisted by Timothy, whose brewing background has all been gained on the home-front. Together, the duo will craft enough beers to stock CVB’s dozen taps. They are currently developing a blonde, red ale, American pale ale, IPA and stout on their five-barrel Premier Stainless system. A double IPA, porter, imperial stout and hoppy lager will come later.
While the business may open as soon as this weekend (the Parkers advise that they will post information about any soft-opening on their website), the official grand opening will take place on Friday, May 5. CVB will have Third Avenue to themselves for a little while. Their cross-street colleagues at Thr3e Punk Ales are currently scheduled to open to the public by the end of June.
Last week, I wrote about four upcoming brewing companies showing the greatest potential for success (in my personal estimation). I kept my focus on projects located in the northern half of San Diego. Today, I’ve panned to the county’s southern half, and the many new breweries and brewery-owned venues currently in the works.
Eppig Brewing Company, North Park: There’s a generational gap between the current regime heading the revival of this legacy interest, but familial pride and a brewing team hailing from billion-dollar baby Ballast Point Brewing & Spirits should make for a solid mix of beers, running the full spectrum from hoppy West-Coast ales and more outlandish, modern creations to the traditional lagers that formed the basis of the original Eppig Brewing’s portfolio and allowed the business to boom in New York from the mid-1800s to 1935. This reboot is scheduled to open the first week of November at the new Brewery Igniter complex on El Cajon Boulevard in North Park.
Thr3e Punk Ales Brewing Company, Chula Vista: What started as brew-buds and business partners renting time on Butchers Brewing’s (since re-concepted to Finest Made Ales) Santee brewhouse is being grown into a full-on business that will call a three-story building (if you count the brewery and barrel-storage base-floor in the cellar) in downtown Chula Vista home. This operation’s brews have been decently distributed and mostly well received over the past year-plus, and should only get better once the brewers have their very own machinery and all the time in the world with which to utilize it.
Pariah Brewing Company, North Park: Local brewer Brian Mitchell spent the first years of his career toiling away executing the agendas of owners he didn’t see eye-to-eye with at (now closed) La Jolla Brew House and Helm’s Brewing Company, before becoming part of the small-batch brewing team at Stone Brewing. Now, he’s hammering out the final phases of his very own passion-project, one which will aim to churn out beers that please—and periodically challenge—drinkers’ palates. Mitchell will be neighbors with Eppig Brewing and fellow Brewery Igniter North Park tenants San Diego Brewing Company.
Barrel Rescue Brewing Company, Kearny Mesa: It’s one of the smallest and most unique “boutique” concepts being taken from fantasy to reality status currently, but it’s coming along nicely. A couple whose love of rescuing canines and penchant for beer brought them together have collected a wealth of used barrels from parts far-and-wide, for use in aging extremely small batches of various beers at their future home in Kearny Mesa. Governmental hoops are currently being leaped through, but already a lovely, contemporary outdoor patio has been erected, insuring a nice place to sample their eventual ales.