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Midnight Jack adds joint-venture The Echo Room

Mar 13

Collaborations are nothing new in the local beer scene, and they’re not limited to brewery-to-brewery interactions. With the popularity of craft-beer venues at an all-time high, non-brewing interests are partnering with ale-and-lager producers. Local examples include the tasting room-equipped gaming center in Miramar established by At Ease Games in conjunction with Vista-based Barrel Harbor Brewing. Beer pairs well with many forms of entertainment from gaming to sports, movies to music. The latter is the basis of The Echo Room, a new venture in Oceanside from Midnight Jack Brewing and Craft Sounds.

The Echo Room is a live-performance venue constructed within Midnight Jack’s tasting room, mere feet from the brewhouse. It is equipped with a 16-foot-by-16-foot stage, professional lighting and full-time sound management. Those elements were introduced by Craft Sounds owner Tim Sams, a 23-year veteran of the San Francisco and San Diego indie-music scene who, feeling there were too few music venues capable of luring quality talent, conceived The Echo Room as a solution.

Midnight Jack’s owners, John and Katherine Scheri saw it as a solution on their end as well. “With the brewery landscape expanding so rapidly, it’s important to stay ahead of the curve and offer customers a really great experience that includes not only unique, hand-crafted beer, but good food and regular live entertainment,” says Katherine. “Adding a regular schedule of specifically curated, local music is something that we really want to provide our customers, and make Midnight Jack a go-to music venue in North County San Diego.”

The Scheris appreciate that Sams brings more than just audio-visual knowhow to the table. He also has a wealth of connections within the local music scene and is at work scheduling The Echo Room’s initial wave of performers. The March calendar is as follows:

  • Friday, March 16: Dezzy Hollow, Jessica Duron, D2A, Steez76D
  • Saturday, March 17: Aviator Stash, Flying Siren, Los Pintos Bros
  • Friday, March 23: Punk Night w/ The High Curbs, Mainsail, Matt Caskitt & The Breaks
  • Saturday, March 24: Sweet Myths
  • Friday, March 30: Shoegaze Night: Runs Deep, Dirty Dragon & Noir Dalis
  • Saturday, March 31: The Liquorsmiths, J. Hoftsee, Jesse Lafica (The Filthy Violets)

Midnight Jack also plans to host a charity drive from Punk Rock Food featuring eight bands and food trucks on June 23. That event will benefit the Jacobs & Cushman San Diego Food Bank.

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One Response to “Midnight Jack adds joint-venture The Echo Room”

  1. Can’t wait for the 17th! We’re very excited to see the new set up and celebrate St. Patty’s with you guys!!

    Much love from the Stash!

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