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Mission Brewery debuts The Cellar and Loft

Apr 27

mission_01Since opening for business in 2007, Mission Brewery (1441 L Street, East Village) had never executed an official launch-event for one of its beers, until this week when it held a coming-out party for its latest India pale ale, Plunder IPA. Taster-glasses, plastic doubloons, finger-foods and branded party favors were everywhere, along with posters and other visual elements displaying the beer’s skull and stacked gold-coin logo. It was an effort both complete and entertaining, and it coincided with something else owner Dan Selis and company wanted to show off, The Cellar and Loft by Mission Brewery—a brand-new, 4,500-square-foot, two-story public area that’s ready to receive.

mission_02Mission Brewery’s headquarters is built within the historic red-brick building that once housed a Wonder Bread factory. Sited across the street from Petco Park’s Tailgate Lot, it’s in a prime location (unless the Chargers’ recently unveiled downtown stadium plan is executed, which would seem to make Mission’s future in its current facility a bit cloudier). And now it has even more to offer thanks to the new addition, which is accessible from 14th Street as well as a segue at the merchandise store on the southern end of the main tasting room.

The ground-level is equipped with a bar with a dozen taps (bringing the total tap-count at Mission to 66) dispensing various Mission beers, including Plunder, which came across to me as a modern IPA (not over-aggressive in its bitterness, with flavors and aromas of mango and peach) with old-school East-Coast appeal (touches of caramel and toasty malt in the finish). There are a few high-top tables and chairs near the bar, plus two raised round booths bathed in natural light from a pair of skylights on the second floor.

mission_03The top-story’s footprint matches the downstairs in area, minus the two circular cut-outs letting the sunshine filter from the skylights. Outfitted in diagonally affixed reclaimed-wood on one wall and historic red-brick on the other, with floor-to-ceiling glass on the west wall giving way to an unobstructed view of Petco Park, it is quite an event space, and can be rented out for private soirees of all kinds.

All I all, the new space is well thought-out and nicely executed. It’s good to see a company that’s been around awhile and quietly gone about its business make some waves. Next up, a portfolio-wide packaging re-brand that will clarify the brand and bring a lot more color into the mix. Look for new bottles to hit shelves over the course of the next few months.

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