This interview is part of the March 2012 Ladies of Local Beer Issue.
When did you join Green Flash, and what is your role with the company?
I’ve been with Green Flash since November 2009. I started out working in the tasting room as a server and my role has evolved into what it is now – a national Marketing & Sales position. I currently focus on managing event coordination across the country, overseeing our local San Diego sales for on and off premise, managing the activity on our social media communities as well as managing the e-newsletter. I also get the opportunity to travel and participate in Beer Weeks around the US when necessary too. This is definitely my dream job!
What’s an example of a beer pairing you do at home?
I love spicy food, and heat pairs perfectly with my favorite IPAs: West Coast, Imperial and Palate Wrecker! And, of course, our Double Stout is the perfect complement to whiskey.
What seasonal releases do you have coming up?
Green Flash will soon be launching a San Diego local line within the next few months and we named each beer after a San Diego neighborhood that we felt represented the beer style. We wanted to pay tribute to areas that support craft beer, and we decided to rename Fizzy Yellow “East Village Pilsner” as a part of the series. The other beers include Park West Porter and 30th Street Pale Ale. All will be available in 12 ounce bottles for case-only sales out of the brewery’s tasting room. Our big spring seasonal release is Palate Wrecker, one of my all-time favorite Green Flash beers. I am thrilled that we will now be selling Palate Wrecker on draft, in 12 ounce 4-packs, and in 22 ounce bottles. The beer will be available nationally.
How is construction on the second cellar coming along?
Construction on the second cellar is happening so fast and it is fantastic! If all goes well, we’ll be pouring concrete by late February, and installing fermentors and bright tanks by September 2012. It’s amazing how much progress is made every day. (View the progress via this Facebook photo album.)
Big upcoming events in the next few months?
We have a bunch of great events coming up. On Wednesday, March 14th we’ll have an official Palate Wrecker Release Party in the tasting room from 3pm – 9pm. Then on the 25th Main Tap Tavern will be pairing five of our beers with Indian-themed courses at 1 pm. Another awesome upcoming event is our state-side collaboration with St. Feuillien! Alexi, their Brewmaster, will be coming to our facility to brew with Chuck on our system. We are also participating in a lot of fun festivals over the next few months, like the Mission Valley Craft Beer and Food Festival at The Handlery in Mission Valley on April 1st, and the Junior League Island Divine in La Jolla on May 5th.