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News Archives: 2011 July

Quick Q & A with Melodee Mario of Green Flash

Jul 29

Crowd shot during Green Flash’s Grand Opening festivities on 7/23 (Photo: Matt Carroll)

To check on the aftermath of their lively grand opening last week, we shot a quick email over to Melodee Mario, Marketing & Sales Associate @ Green Flash.

West Coaster (WC): So, how many people showed up? 
Melodee Mario (MM): Throughout the day we saw about 1,500 people

WC: What sort of specialty brews went on throughout the day? 
MM: Cask 30th Street, Lil Freak, Silva Stout, Sugar Smack, Cuvee Trippel, Palate Wrecker

WC: How was the crowd? Rowdy, cool, or other? 
MM: The crowd was GREAT!  No rowdiness, even with an hour-long wait for food from the food trucks!  We even had the bean bag game (corn hole?) set up, so people were having a great time.

WC: Was there an overwhelming demographic present in the crowd? Who?
MM: Mixed crowd, definitely beer-focused people.  Even Mayor Sanders came to tap the inaugural cask!

WC: Favorite moment? Did anything crazy happen? 
MM: Cask tapping was the best moment… it ended with a nice presentation from Mike [Hinkley] honoring Chuck [Silva] and thanking him for his inspiring brews.

WC: Now that the Grand Opening is out of the way, what’s next for Green Flash?
MM: Brewing, brewing, brewing!  We launch two new states on Monday, 8/1: Kansas & Missouri.  Now we can focus on taking care of our current distribution network that has seen out-of-stocks for 4 – 6 months.  With the bigger tanks we are able to take care of the front line beers (WCIPA, HHR, Double Stout, Imperial IPA) at a greater capacity and will have the ability to play around with more specialties and one-offs as a result.  Things on our mind: lots of events, including GABF!

GF Owner Mike Hinkley speaks with WC’s Ryan Lamb, November 2010


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Calling All Writers!

Jul 28

We’re building up our network of freelancer writers here at West Coaster. If you’re interested, please check out this website we’ve set up. If you have ever sent us an email asking to write for us, now’s your shot.

Weekly Wednesday Event Post 7/27 – 8/3

Jul 27

It’s a relatively quiet week in San Diego Beer, but there’s still plenty to do in the next 7 days if you are thirsty.

Update 11A 7/28
Encinitas Ale House event added on Monday 8/1 Read more »


America’s Finest Beer Festival CANCELED

Jul 21

Please note: any new updates are at the bottom of this post. Last update Tuesday 080211 @ 4:11PM


West Coaster has just learned (thanks to that the large scale beer and music event America’s Finest Beer Festival that was scheduled for this weekend has been cancelled.  One of the organizers of this event has agreed to speak with us. More on that soon.

The Rancho San Diego Jamul Chamber of Commerce is preparing a statement on the cancellation. They were involved in the planning of the event (to what extent is unknown to us at this time). (UPDATE: Statement has been issued and is viewable online

No word yet on any reimbursement ticket holders can expect. (UPDATE: Ticketholders who purchased tickets online via TicketWeb can expect refunds, see our update below for more details.)

This is a developing story. Once we learn more we’ll update this post. Sit tight…

072111 Update 4:19PM

A view of the practice field at 4:19PM where the festival was scheduled to be held in less than 24 hours. No sign of any beer and music festival-related equipment.

West Coaster staffers report that Qualcomm Stadium is a “ghost town.” There is no sign of any festival one day before it is scheduled to begin.

072111 Update 4:31PM

West Coaster reader Paul Gagnon alerted us that the official venue website has changed into a plain text letter announcing the cancellation. See the post @

The letter is authored by Valerie Harrison, CEO of Rancho San Diego Jamul Chamber of Commerce (as is stated in her public profile: ). The letter states that financial support for the festival dropped at the last minute, and also stated that ticket holders can expect refunds. Click here to read Valerie’s letter.

A WC Reader asked us a valid question that I’d like to address. “What was the involvement of the sponsors, West Coaster, Taphunter, The Reader, 91x, etc?”

West Coaster engaged in a media trade with AFBF. We supplied advertising placement at discounted rates in exchange for a vendor booth for all three days. Also, we were getting general admission passes for our staff to man the booth, and WC logo placement on literature, websites, and advertisements was also part of the deal. That’s the extent of our involvement. While I cannot speak for my fellow local media, I’m sure similar deals were made.

As a side note, we did ask “how’s it going?” several times over the past months to our contacts planning the festival. Each time, the response was positive.

072111 Update 4:56P 

WC Reader Joaquin Q. forwarded us an email from event ticketing service TicketWeb to all who had purchased a ticket through that service.

From: <>
Received: 21-Jul-11 4:04:58 PM

The following event has been cancelled:

America’s Finest Beer Festival: Saturday Pass with Pinback / Sunny Rude /
Shoreline Rootz / Psydecar / Mississippi Mud Sharks / Buck-O-Nine / Sprung
Monkey / Christopher Dale / Locked Out of Eden
07/23/11 11:00 AM PDT
Qualcomm Stadium Practice Field

The tickets you purchased will be automatically refunded to the credit card
used to make the purchase.
Please allow up to five business days for the refund to post to your

Thank you for choosing TicketWeb. 

072611 248AM

We’re still trying to get in touch with our contact. AFBF was our back cover ad for July, and we frankly need the cash. We’ll update when we know something.

073111 8PM

A visit to now directs to a website – meaning the website has been taken down/removed. In anticipation of this move, I took the liberty of backing up the letter which is now reproduced at this address.  One of our readers, Glenn, has commented below that he’s interested in a refund. We hear you, man. Tomorrow, I’m going to call up the Rancho SD / Jamul Chamber and see what they say.

080211 412PM

Multiple calls to the Rancho San Diego Jamul Chamber of Commerce have gone unanswered. We’ll drop in and say hello later this week.


Weekly Wednesday Event Post 7/20 – 7/27

Jul 20

Do you want your craft beer event(s) listed on this weekly post? Please submit them into our calendar.

  • Added in Green Flash’s Grand Opening on Saturday
  • Crossed out America’s Finest Beer Festival on Fri.-Sun., which was canceled.
  • Added in Hess FAC on Friday, the 22nd 4-8P. Live music from The Barnacles and a new beer release (with two versions): The Robust Porter and The Robust Porter w/ organic Bolivian coffee beans from Coffee & Tea Collective. More info here
  • Added in Karl Strauss Total Tap Takeover at both Phil’s BBQ locations on Thursday.

Wednesday, July 20
4P – Belgian Independence Night @ Sessions Public. Featuring a flight of 5 Belgian beers paired with a different cheese and $5 pints. On tap: Gnommegang (collaboration between Chouffe and Ommegang), Ommegang Abbey, and more! 
5P  – 
5-course beer pairing dinner featuring Ballast Point. According to“The dinner will feature five beer pairings from local microbrewery Ballast Point, combined with fresh local food and live music from Stateside Islander Crew. Highlights of the menu include Grilled Local White Fish Taco with Cabbage, Heirloom Tomato Salsa, Citrus Crème Fraiche paired with a Pescadero Pilsner; 8-hour Roasted Pork Cuban Sliders paired with Calico Amber Ale; and a Three Sheets Run Pineapple Upside Down Cake paired with Piper Down Scottish Ale. The price per person is $45 and reservations can be made by calling (858) 551-3761 or visiting”
5P – Rouge Keep the Pint Night @ Bruski House.

5P – A Pale Ale Tasting @ Pizza Port Carlsbad Bottle Shop  will feature six American Pale Ales.
7P – DrinkAbout. This monthly bus makes it possible to visit Blind Lady Ale House, Small Bar, Toronado, Hamilton’s and more all in one night. Great route, and many participating restaurants have some sort of DrinkAbout deal.
8P – Stone Wednesday Night Movies featuring  Stand By Me @ Stone Brewing World Bistro & Gardens. More info here:
Weekly Wednesday Events
1130A –  Beer & Burger Wednesday’s @ La Valencia
$3 Pints @ La Jolla Brew House (7P), Breakwater Brewing Co. (5P)
– Beer-Centric Wednesdays @ Sessions Public

Thursday, July 21
12P – Belgian Independence Day @ BLAH. Beers on tap to include “Ommegang Aphrodite (Brewed for Independence Day), Duvel single, La Chouffe, Hennepin, Foret, Avec Les Bons Voeux, Chimay, Houblon Chouffe and more”

430P – Belgian Beer @ O’Brien’s featuring  Ommegang, Chouffe, Ommegang’s Independence Day Saison, Ommegang Three Philosophers, Houblon Chouffe IPA, Duvel Single, and more.
Weekly Thursday Events
$3 Pints @ All Pizza Port locations.

Friday, July 22
12P Local Habit will have a cask of Stone Smoked Porter w/ Vanilla Bean on cask. While still in it’s first month of existence, Local Habit has displayed a strong dedication to craft beer. Check ’em out.
3P – Friday begins the three day extravaganza known as America’s Finest Beer Festival. It’s the first annual AFBF, and we’ll be fielding a booth on Friday. This event will have nonstop live music alongside craft beer. For more info and tickets, click here.
4P – Hess will host another installation of their Friday Afternoon Club (F.A.C.)


Saturday, July 23
10A –
Pizza Port Carlsbad’s Beer Garden will be alive with the Belgian Beer Party. Planned by Tom Nickel and Jeff Bagby, the wall of taps in the ‘Garden will be alive for two 6-hour sessions. First session is 10A – 430P and second session is 430P to 1030P. There will be over 100 beers, and plenty to satisfy the most insatiable of palates. For more info and tickets, click here.

11A – America’s Finest Beer Festival rocks into its second day. Saturday will feature music from one of our local favorites, Pinback. If you’re looking to rock out, drink some beer, and eat – this is for you.
12P – Green Flash Brewing Co. will host the Grand Opening of their Mira Mesa location today. Mayor Sanders will be on hand to tap the inaugural keg, and food trucks will be present.
4P – Mission Brewery will host another Pints for Pups. The last one was wildly successful. If you want to pet some dogs and drink good beer for a good cause, this is your event.

Sunday, July 24
11A –
America’s Finest Beer Festival will wrap up today after a 10 hour session (11A-9P).
12P – PB’s reigning beer bar TapRoom will host a Belgian Indepndence Day celebration with Ommegang and other special releases. For more info, click here.


Monday, July 25
5P –
Back in Black @ BLAH. Celebrating the 31st anniversary of ACDC’s Back in Black, BLAH will host a flight of Black IPAs along with food by MIHO Gastrotruck (BLAH kitchen will be closed).

$3 Local Pints w/ $1 Pulled Pork Sandwiches @ all Pizza Port locations.
$3 Local Pints @ Eleven Toronado.

Tuesday, July 26
LoveLikeBeer Vegan Beer Dinner @ BLAH.  Vegan food is delicious, and so is beer. This is the second event by LoveLikeBeer and these guys know what they’re doing. Also, 15% of the proceeds go to the San Diego Animal Rescue. For more info, visit this website. Check back for menu info in the coming days.
6P – Fresh Dinner @ Stone Bistro. From Stone : “Join us for several courses of amazing fare prepared with ingredients harvested from local fields the very same day, accompanied by a pint poured fresh out of one of our fermenters! Your $55 dinner ticket includes tax and gratuity; beverages may be purchased separately.” For tickets and more information, click here.
Weekly Tuesday Events
7P – Tap That Cask @ Tipsy Crow. Tipsy Crow’s weekly cask will be: TBA!

Wednesday, July 27
5P Bruski will host a Keep the Glass night w/ New Belgium.
630P – The Lodge at Torrey Pines will feature Lagunitas in this month’s installation of their legendary beer pairing dinners. For $65, you’ll get 5 courses of food expertly paired with copious amounts of beer. While it ain’t cheap, it’s worth it.  More info here.
8P – Stone Late Night Movies will feature The Dark Crystal. More info, click here.
Weekly Wednesday Events
1130A –  Beer & Burger Wednesday’s @ La Valencia
$3 Pints @ La Jolla Brew House (7P), Breakwater Brewing Co. (5P)
– Beer-Centric Wednesdays @ Sessions Public


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